Eagle Eye Solutions - Director/PDMR Shareholding
20 July 2026
Eagle Eye Solutions Group PLC
("Eagle Eye" or the "Company")
Director/PDMR Shareholding
Eagle Eye, an AI-powered loyalty and promotions platform enabling the world's leading consumer facing brands to deliver personalised customer engagement at scale, announces that it has been informed today that the following PDMR has sold Ordinary Shares in the Company.
Name
Position
Shares sold
Beneficial interest in Issued Ordinary Share capital
Beneficial interest in Issued Ordinary Share capital (%)
Cédric Chereau
Managing Director, EagleAI
100,000
100,640
0.33%
Following these transactions the beneficial interests of the Directors and PDMRs remains unchanged.
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Cédric Chereau
2
Reason for the notification
a)
Position/status
Managing Director, EagleAI
b)
Initial notification/Amendment
Initial Notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Eagle Eye Solutions Group plc
b)
LEI
2138002S1AIBVVMZ7A21
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of 1p each
GB00BKF1YD83
b)
Nature of transaction
Sale of ordinary shares
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£5.0226
100,000
Aggregated information
- Aggregated volume
- Price
n/a
e)
Date of the transaction
20 July 2026
f)
Place of the transaction
LSE: AIM
Enquiries:
Eagle Eye Solutions Group plc
Tel: 0844 824 3686
Tim Mason, Chief Executive Officer
Lucy Sharman-Munday, Chief Financial Officer
Canaccord Genuity Limited (Nominated Adviser and Joint Broker)
Tel: +44 20 7523 8000
Simon Bridges, Harry Gooden, Andrew Potts, Elizabeth Halley-Stott
Shore Capital (Joint Broker)
Tel: +44 20 7408 4090
Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden
Corporate Broking: Henry Willcocks
Alma Strategic Communications
Tel: +44 20 3405 0205
Caroline Forde, Hannah Campbell, Rose Docherty
About Eagle Eye
Eagle Eye is an AI-powered loyalty and promotions platform, enabling the world's leading retailers, grocers, hospitality and travel brands to earn lasting customer loyalty through real-time personalised engagement. Our platform embeds AI natively - combining enterprise-grade loyalty and promotions capability with built-for-purpose intelligence to deliver 1:1 personalisation to millions of customers globally.
Our growing international customer base includes Loblaws, Giant Eagle, Wakefern, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour and the Woolworths Group. Each week, more than 1.7 billion personalized offers are seamlessly executed via our platform, and over 750 million loyalty member wallets are managed worldwide.
API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS.
Web - www.eagleeye.com
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