Eagle Eye Solutions - PDMR shareholding and issue of equity

Eagle Eye Solutions

21/11/2025 07:00

RNS Number : 4481I

Eagle Eye Solutions Group PLC

21 November 2025

 

21 November 2025

 

Eagle Eye Solutions Group PLC

 

("Eagle Eye" or the "Company")

 

PDMR shareholding and issue of equity

 

Eagle Eye, a leading SaaS technology company that creates digital connections enabling personalised, real-time marketing, announces that Lucy Sharman-Munday, Chief Financial Officer and James Esson, Company Secretary have exercised options over ordinary shares of 1 pence each ("Ordinary Shares") at a price of £0.01 per share and sold certain Ordinary Shares at a price of £2.823 per Ordinary Share in part in order to meet certain associated tax liabilities with this exercise, as set out below. As a result of these transactions, Lucy Sharman-Munday's holding in the Company increased by 13,068 Ordinary Shares to 119,459 Ordinary Shares, representing 0.4% of the issued share capital of Company.

 

Director/Senior Personnel
Role
Number of options in Ordinary Shares subject to exercise
Number of Ordinary Shares subject to sale
Total number of Ordinary Shares held post sale
% of existing issued share capital
Lucy Sharman-Munday
CFO
25,568
12,500
119,459
0.4%
James Esson
Company Secretary
2,653
2,653
0
0.0%

 

An application has been made for the 28,221 new Ordinary Shares to be admitted to trading on AIM ("Admission"). It is expected that Admission will occur on or around 26 November 2025.

 

Following the issue of the new Ordinary Shares, the total number of Ordinary Shares in issue is 29,983,389, with each share carrying the right to one vote. There are 128,000 shares held in Treasury. The total number of voting rights in the Company is, therefore, 29,855,389.

 

The above figure of 29,855,389 may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the FCA's Disclosure and Transparency Rules.

 

1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
1. Lucy Sharman-Munday
2. James Esson
2
Reason for the notification
a)
Position/status
1. Chief Financial Officer
2. Company Secretary
b)
Initial notification/Amendment
Initial Notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Eagle Eye Solutions Group plc
b)
LEI
2138002S1AIBVVMZ7A21
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of 1p each
GB00BKF1YD83
b)
Nature of transaction
1a) Exercise of share options over Ordinary Shares
1b) Sale of Ordinary Shares
2a) Exercise of share options over Ordinary Shares
2b) Sale of Ordinary Shares
c)
Price(s) and volume(s)
Price(s)
Volume(s)
1a) £0.01 exercise price per share
1b) £2.823 sale price per share
2a) £0.01 exercise price per share
2b) £2.823 sale price per share
1a) 25,568
1b) 12,500
2a) 2,653
2b) 2,653
Aggregated information
- Aggregated volume
- Price
N/A
e)
Date of the transaction
1a) 19 November 2025
1b) 20 November 2025
2a) 19 November 2025
2b) 20 November 2025
f)
Place of the transaction
1a) Outside of a trading venue
1b) AIM, London Stock Exchange
2a) Outside of a trading venue
2b) AIM, London Stock Exchange

 

Enquiries:

 

Eagle Eye Solutions Group plc
Tel: 0844 824 3686
Tim Mason, Chief Executive Officer
Lucy Sharman-Munday, Chief Financial Officer
Investec Bank plc (Nominated Adviser and Joint Broker)
Tel: +44 20 7597 5970
David Anderson / Nick Prowting / James Smith
Shore Capital (Joint Broker)
Tel: +44 20 7408 4090
Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden
Corporate Broking: Henry Willcocks
Alma Strategic Communications
Tel: +44 20 3405 0205
Caroline Forde, Hannah Campbell, Kinvara Verdon


 

About Eagle Eye

 

Eagle Eye is a leading SaaS and AI company, enabling retail, travel and hospitality brands to earn lasting customer loyalty through harnessing the power of real-time, omnichannel and personalized marketing. Our powerful technology combines the world's most flexible and scalable loyalty and promotions capability with cutting edge, built-for-purpose AI to deliver 1:1 personalization at scale for enterprise businesses, globally.  

 

Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1 billion personalized offers are seamlessly executed via our platform, and over 700 million loyalty member wallets are managed worldwide. 

 

AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS. 

Web - www.eagleeye.com

 

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.

 
  END

 

 
DSHKZMZMLGMGKZM