Eagle Eye Solutions - PDMR shareholding and issue of equity

Eagle Eye Solutions

23/04/2026 08:11

RNS Number : 6432B

Eagle Eye Solutions Group PLC

23 April 2026

 

23 April 2026

Eagle Eye Solutions Group PLC

 

("Eagle Eye" or the "Company")

 

PDMR shareholding and issue of equity

 

Eagle Eye, a leading provider of applied AI for marketing, enabling personalised, real-time engagement at scale, announces that Al Henderson, Chief Partnership Officer has exercised options over ordinary shares of 1 pence each ("Ordinary Shares") at a price of £0.01 per share and sold certain Ordinary Shares at a price of £3.40 per Ordinary Share in part in order to meet certain associated tax liabilities with this exercise, as set out in the table below:

Senior Personnel
Role
Number of options in Ordinary Shares subject to exercise
Number of Ordinary Shares subject to sale
Total number of Ordinary Shares held post sale
% of existing issued share capital
Al Henderson
CPO
23,992
54,200
151,838
0.5%

 

An application has been made for the 23,992 new Ordinary Shares to be admitted to trading on AIM ("Admission"). It is expected that Admission will occur on or around 29 April 2026.

Following the issue of the new Ordinary Shares, the total number of Ordinary Shares in issue is 30,212,736, with each share carrying the right to one vote. There are 330,976 shares held in Treasury. The total number of voting rights in the Company is, therefore, 29,881,760.

The above figure of 29,881,760 may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the FCA's Disclosure and Transparency Rules.

 

1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Al Henderson
2
Reason for the notification
a)
Position/status
Chief Partnership Officer
b)
Initial notification/Amendment
Initial Notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Eagle Eye Solutions Group plc
b)
LEI
2138002S1AIBVVMZ7A21
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of 1p each
GB00BKF1YD83
b)
Nature of transaction
1a) Exercise of share options over Ordinary Shares
1b) Sale of Ordinary Shares
c)
Price(s) and volume(s)
Price(s)
Volume(s)
1a) £0.01 exercise price per share
1b) £3.40 sale price per share
1a) 23,992
1b) 54,200
Aggregated information
- Aggregated volume
- Price
N/A
e)
Date of the transaction
1a) 22 April 2026
1b) 22 April 2026
f)
Place of the transaction
1a) Outside of a trading venue
1b) AIM, London Stock Exchange

 

Enquiries:

Eagle Eye Solutions Group plc
Tel: 0844 824 3686
Tim Mason, Chief Executive Officer
Lucy Sharman-Munday, Chief Financial Officer
Canaccord Genuity Limited (Nominated Adviser and Joint Broker)
Tel: +44 20 7523 8000
Simon Bridges, Harry Gooden, Andrew Potts, Elizabeth Halley-Stott
Shore Capital (Joint Broker)
Tel: +44 20 7408 4090
Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden
Corporate Broking: Henry Willcocks
Alma Strategic Communications
Tel: +44 20 3405 0205
Caroline Forde, Hannah Campbell, Kinvara Verdon


 

About Eagle Eye

 

Eagle Eye is a leading provider of applied AI for marketing, enabling personalised, real-time engagement at scale for retail, travel and hospitality brands globally. Our powerful technology combines the world's most flexible and scalable loyalty and promotions capability with cutting edge, built-for-purpose AI to deliver 1:1 personalisation at scale for enterprise businesses, globally.  

 

Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1 billion personalised offers are seamlessly executed via our platform, and over 700 million loyalty member wallets are managed worldwide. 

 

AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS. 

 

Web - www.eagleeye.com  

 

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