RCS - Eagle Eye Solutions - Launch of EagleAI

Eagle Eye SolutionsAnnouncement

11/01/2024 07:00

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RNS Number : 3195Z  Eagle Eye Solutions Group PLC  11 January 2024

RNS Reach

11 January 2024

 

Eagle Eye Solutions Group PLC

 

("Eagle Eye" or the "Company")

 

Eagle Eye Launches EagleAI, an AI-Powered Data Science Solution Designed for
Retail

 

By leveraging customer data and predictive machine learning algorithms,
EagleAI is ushering in the next generation of personalisation at scale

 

Eagle Eye, the leading SaaS business that executes loyalty, personalised
promotions and omnichannel marketing solutions for retail, travel and
hospitality brands, will launch EagleAI at NRF, the world's leading annual
retail event, in New York this weekend. EagleAI is a modular, customer-centric
data science solution powered by AI built specifically for the grocery and
retail sectors.

 

EagleAI will help retailers and grocers across the globe better meet their
customers' individual wants and needs, optimise promotional spending, increase
ROI, and enable true one-to-one engagement that ultimately drives loyalty.

 

EagleAI automates the process of connecting and structuring customer data
across touchpoints and uses cutting-edge machine learning and AI to create
uniquely personalised offers for customers rather than curating the 'best fit'
set of offers based on a finite number available. This approach sets a new
global standard for retail personalisation.

 

"At Eagle Eye, we're on a mission to power the personalised marketing
revolution and launching EagleAI represents a significant step on that
journey," said Tim Mason, CEO of Eagle Eye. "We believe that personalisation
is the retail version of the Golden Rule - treating people as they would like
to be treated - and with EagleAI, retailers can put this into practice in a
real, scalable, efficient way.

 

"We were delighted to announce our first customer for EagleAI earlier this
week, Pattison Food Group in Canada, and look forward to demonstrating the
power of the offering to retailers from around the world this weekend at NRF."

 

The Data Science Powering EagleAI

 

At the heart of EagleAI is a set of machine-learning algorithms that factor
product affinity, shopping predictions, promotional responsiveness, budgetary
controls and more. Working simultaneously, the algorithms create and target
the right offers for the right individual. In retail settings, EagleAI acts as
the "brain" of the Eagle Eye AIR platform's nervous system, which is the
transaction layer that executes an unlimited range of offers in real-time to
every customer touchpoint.

 

This creates the ability to build personalisation at the individual level and
execute it at scale. Other retail marketing platforms may be capable of
personalisation but lack the capacity to deliver individual offers to hundreds
of thousands or millions of customers. Likewise, traditional mass marketing
may be able to reach large groups of consumers, but not with individualised
offers. The combination of creating offers for individuals and the ability to
execute them in real-time and at scale makes EagleAI unique - and powerful.

 

The Genesis of EagleAI

 

Eagle Eye developed EagleAI after acquiring Untie Nots, a Paris-based SaaS
company with extensive and proven AI capabilities, in early 2023. Leveraging
the expertise of the Untie Nots team and the power of the Eagle Eye AIR
platform, EagleAI is a standalone solution under the umbrella of the Eagle Eye
Group.

 

"Our vision for EagleAI is to empower businesses to personalise the end-to-end
customer experience while maximising ROI," says Zyed Jamoussi co-founder of
Untie Nots. "We're giving retailers the capability to manage the full
complement of promotional, loyalty and media investments for every individual
customer across every business unit."

 

EagleAI is designed to create winning scenarios, but the biggest winners are
the consumers themselves, who receive compelling and entirely personalised
promotions. According to McKinsey
(https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying)
data, 71% of consumers expect personalisation, and 76% are frustrated when
they don't get it.

 

By optimising customer communications and putting customers at the centre of
decision-making by understanding their needs and crafting relevant offers and
marketing, EagleAI helps create more rewarding connections and deeper
relationships between retailers and their customers.

 

Leveraging Deep Retail Sector and AI Expertise

 

EagleAI is well positioned as a platform to strengthen retailer-supplier
relationships as it enables retailers to offer their supplier partners a new
and proven route to build customer loyalty, grow share of wallet, recruit new
customers, drive cross and upsell activity and launch new innovations.

 

"I am hugely excited by this opportunity and by the work that Zyed and his
brilliant team will do to enable current and future clients to unlock the full
potential of their customer data," added Mason. "Together, we can offer a
bright AI-assisted future to forward-thinking retailers."

 

 

 For further information, please contact:

 Eagle Eye                                                     Tel: 0844 824 3686

 Tim Mason, Chief Executive Officer

 Lucy Sharman-Munday, Chief Financial Officer

 Investec (Nominated Advisor and Joint Broker)                 Tel: 020 7597 5970

 Corporate Broking: David Anderson / Nick Prowting

 Shore Capital (Joint Broker)                                  Tel: 020 7408 4090

 Corporate Finance: Daniel Bush / David Coaten / Lucy Bowden

 Corporate Broking: Henry Willcocks

 Alma Strategic Communications                                 Tel: 020 3405 0205

 Caroline Forde / Hannah Campbell / Kinvara Verdon

 

About Eagle Eye

Eagle Eye is a leading SaaS technology company enabling retail, travel and
hospitality brands to earn the loyalty of their end customers by powering
their real-time, omnichannel and personalised consumer marketing activities.

Eagle Eye AIR is a cloud-based platform that provides the world's most
flexible and scalable loyalty and promotions capability. More than 750 million
personalised offers are executed via the platform every week, and it currently
hosts over 200 million individual loyalty members for businesses worldwide. We
are trusted to deliver a secure service at hundreds of thousands of physical
POS destinations worldwide, enabling the real-time issuance and redemption of
promotional coupons, loyalty offers, gift cards, subscription benefits and
more.

The Eagle Eye AIR platform is currently powering loyalty and customer
engagement solutions for enterprise businesses all over the world, including
Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports,
Pret a Manger, Loblaws, Southeastern Grocers, Giant Eagle and the Woolworths
Group.

In January 2023, the Group acquired France-based Untie Nots, an AI-powered
personalised promotions business, adding Carrefour, E. Leclerc, Auchan and
other leading brands to its European customer base.

Visit www.eagleeye.com (http://www.eagleeye.com/) for more information.

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