REG - Eagle Eye Solutions - Grant of share options

Eagle Eye SolutionsAnnouncement

20/11/2025 18:00

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RNS Number : 4430I  Eagle Eye Solutions Group PLC  20 November 2025

20 November 2025

 

Eagle Eye Solutions Group plc

("Eagle Eye" or the "Company")

 

Grant of share options

 

Eagle Eye, a leading SaaS and AI technology company that creates digital
connections enabling personalised, real-time marketing at scale announces that
the following options over ordinary shares of 1p each in Eagle Eye ("Ordinary
Shares") were granted on 20 November 2025 to the following Executive Directors
and person discharging managerial responsibilities ("PDMRs") of Eagle Eye for
nil cost as follows:

 

 Director/PDMR        Role                        Number of Ordinary Shares subject to option grant  Total number of Ordinary Shares under option post grants  Total as % of existing issued share capital
 Tim Mason            Chief Executive Officer     183,821                                            2,011,246                                                 6.7%
 Lucy Sharman-Munday  Chief Financial Officer     108,547                                            762,072                                                   2.5%
 Al Henderson         Chief Partnership Officer   60,142                                             144,092                                                   0.5%
 James Esson          Company Secretary           39,795                                             86,159                                                    0.3%
 Zyed Jamoussi        Chief Technology Officer    84,746                                             143,507                                                   0.5%
 Cédric Chereau       Managing Director, EagleAI  62,124                                             120,885                                                   0.4%
 Jeff Baskin          Chief Revenue Officer       71,406                                             71,406                                                    0.2%

 

Annual grant of share options

The awards have been made under the Eagle Eye Solutions Group plc Long Term
Incentive Plan scheme with an exercise price of 1p per Ordinary Share. The
awards have been granted under the current year's Long Term Incentive Plan
performance criteria, vesting following completion of the three-year period
ending 30 June 2028 subject to revenue and EBITDA performance criteria and the
overall underlying performance of the Company. Consistent with previous
awards, the number of options which vest will vary depending on the level of
achievement between threshold (revenue £59.9m, EBITDA £12.95m), target and
stretch (revenue £74.4m, EBITDA £18.1m) performance levels. In addition, up
to 13,473 of the options granted to Cédric Chereau above will vest dependant
on the level of achievement of EagleAI between threshold (revenue £9.85m,
EBITDA £2.7m), target and stretch (revenue £11.75m, EBITDA £3.5m)
performance levels.

 

Following the new grant of options and assuming all vesting criteria are met,
the fully diluted number of Ordinary Shares would be 34,264,470; of which the
total number of Ordinary Shares over which options currently issued and
outstanding represent 12.5% of the fully diluted number of Ordinary Shares.
This is in accordance with the Company's shareholder approved limit for shares
outstanding under the Company's share option schemes at any time of a maximum
of 20% of the ordinary share capital of the Company in issue at such time.

 

 1    Details of the person discharging managerial responsibilities / person closely
      associated
 a)   Name                                                         1.     Tim Mason

                                                                   2.     Lucy Sharman-Munday

                                                                   3.     Al Henderson

                                                                   4.     James Esson

                                                                   5.     Zyed Jamoussi

                                                                   6.     Cédric Chereau

                                                                   7.     Jeff Baskin
 2    Reason for the notification
 a)   Position/status                                              1.     Chief Executive Officer

                                                                   2.     Chief Financial Officer

                                                                   3.     Chief Partnership Officer

                                                                   4.     Company Secretary

                                                                   5.     Chief Technology Officer

                                                                   6.     Managing Director, EagleAI

                                                                   7.     Chief Revenue Officer
 b)   Initial notification/Amendment                               Initial Notification
 3    Details of the issuer, emission allowance market participant, auction
      platform, auctioneer or auction monitor
 a)   Name                                                         Eagle Eye Solutions Group plc
 b)   LEI                                                          2138002S1AIBVVMZ7A21
 4    Details of the transaction(s): section to be repeated for (i) each type of
      instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted
 a)   Description of the financial instrument, type of instrument  Options over Ordinary Shares of 1p each

      Identification code                                          GB00BKF1YD83

 b)   Nature of transaction                                        Grant of Options over Ordinary Shares pursuant to Eagle Eye Solutions Group
                                                                   plc Long Term Incentive Plan

 c)   Price(s) and volume(s)                                       Price(s)                                Volume(s)
                                                                   1.     Nil                              1.     183,821

                                                                   2.     Nil                              2.     108,547

                                                                   3.     Nil                              3.     60,142

                                                                   4.     Nil                              4.     39,795

                                                                   5.     Nil                              5.     84.746

                                                                   6.     Nil                              6.     62,124

                                                                   7.     Nil                              7.     71,406

      Aggregated information                                       Not applicable

      -      Aggregated volume

      -      Price

 e)   Date of the transaction                                      20 November 2025
 f)   Place of the transaction                                     Outside of a trading venue

 

Enquiries:

 Eagle Eye Solutions Group plc                               Tel: 0844 824 3686
 Tim Mason, Chief Executive Officer
 Lucy Sharman-Munday, Chief Financial Officer

 Investec Bank plc (Nominated Adviser and Joint Broker)      Tel: +44 20 7597 5970
 David Anderson / Nick Prowting / James Smith

 Shore Capital (Joint Broker)                                Tel: +44 20 7408 4090
 Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden
 Corporate Broking: Henry Willcocks

 Alma Strategic Communications                               Tel: +44 20 3405 0205
 Caroline Forde, Hannah Campbell, Kinvara Verdon

 

About Eagle Eye

Eagle Eye is a leading SaaS and AI company, enabling retail, travel and
hospitality brands to earn lasting customer loyalty through harnessing the
power of real-time, omnichannel and personalized marketing. Our powerful
technology combines the world's most flexible and scalable loyalty and
promotions capability with cutting edge, built-for-purpose AI to deliver 1:1
personalization at scale for enterprise businesses, globally.

 

Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle,
Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group
and many more. Each week, more than 1 billion personalized offers are
seamlessly executed via our platform, and over 700 million loyalty member
wallets are managed worldwide.

 

AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade
technology is fully certified by the MACH Alliance and has received
recognition from leading industry bodies, including Gartner, Forrester, IDC
and QKS.

Web - www.eagleeye.com (http://www.eagleeye.com)

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