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REG - Eagle Eye Solutions - Launch of Share Buyback Programme

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RNS Number : 0210R  Eagle Eye Solutions Group PLC  15 July 2025

15 July 2025

Eagle Eye Solutions Group PLC

("Eagle Eye" or the "Company")

 

Launch of Share Buyback Programme

Eagle Eye, a leading SaaS and AI company that creates digital connections
enabling personalised, real-time marketing at scale, announces that from
today, the Company will commence a share buyback programme to repurchase
ordinary shares of 1 pence each in the Company ("Ordinary Shares") for up to a
maximum amount of £1.0 million (the "Buyback Programme"). All shares acquired
under the Buyback Programme will be held in treasury, in order to satisfy
future obligations from Eagle Eye's staff share schemes, thus partially
reducing future dilution for shareholders.

The Board believes that the current share price undervalues Eagle Eye and its
future prospects and that the Buyback Programme represents an effective use of
the Group's cash balances to deliver value for shareholders, in line with
Eagle Eye's approach to capital allocation. Eagle Eye continues to have
financial flexibility to support the execution of its growth strategy.

The Company has instructed Investec Bank plc, the Company's Nominated Adviser
and Joint Broker, to conduct the Buyback Programme on its behalf. The Buyback
Programme will be effected within certain pre-set parameters, including that
the maximum price paid per Ordinary Share shall be no more than 105 per cent.
of the trailing five day average mid-market price, and in accordance with and
under the terms of the general authority granted to the Board by the Company's
shareholders at the Company's annual general meeting on 21 November 2024 (the
"General Authority").

 

The Buyback Programme will expire on 28 February 2026, or earlier, if the
maximum aggregate consideration has been reached.

 

Any market repurchase of Ordinary Shares will be announced no later than 7:30
a.m. on the business day following the calendar day on which the repurchase
occurred.

 

Due to the limited liquidity in the issued Ordinary Shares, a buy-back of
Ordinary Shares pursuant to the General Authority on any trading day may
represent a significant proportion of the daily trading volume in the Ordinary
Shares on AIM and may exceed 25 per cent of the average daily trading volume.
Accordingly, the Company will not benefit from the exemption contained in
Article 5(1) of the UK version of the Market Abuse Regulation (Regulation (EU)
No 596/2014) as incorporated into UK domestic law by virtue of the European
Union (Withdrawal) Act 2018.

 

Enquiries:

 Eagle Eye Solutions Group plc                               Tel: 0844 824 3686
 Tim Mason, Chief Executive Officer
 Lucy Sharman-Munday, Chief Financial Officer

 Investec Bank plc (Nominated Adviser and Joint Broker)      Tel: +44 20 7597 5970
 David Anderson / Nick Prowting / James Smith

 Shore Capital (Joint Broker)                                Tel: +44 20 7408 4090
 Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden
 Corporate Broking: Henry Willcocks

 Alma Strategic Communications                               Tel: +44 20 3405 0205
 Caroline Forde, Hannah Campbell, Kinvara Verdon

 

About Eagle Eye

Eagle Eye is a leading SaaS and AI company enabling retail, travel and
hospitality brands to earn the loyalty of their end customers by powering
their real-time, omnichannel and personalised consumer marketing activities,
at scale.

 

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and
scalable loyalty and promotions capability in the world. More than 1 billion
personalised offers are executed via the platform every week, and it currently
hosts over 500 million loyalty member wallets for businesses all over the
world. Eagle Eye is a certified member of the MACH Alliance and is trusted to
deliver a secure service at hundreds of thousands of physical POS destinations
worldwide, enabling the real-time issuance and redemption of promotional
coupons, loyalty offers, gift cards, subscription benefits and more.

 

The Eagle Eye AIR platform is currently powering loyalty and customer
engagement solutions for enterprise businesses all over the world, including
Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports,
Pret a Manger, Loblaws, Southeastern Grocers, Giant Eagle, and the Woolworths
Group. In January 2024, Eagle Eye launched EagleAI, a next-generation data
science solution for personalisation, already being used by leading retailers
worldwide including Carrefour, Auchan and Pattison Food Group. Web
- www.eagleeye.com
(https://url.avanan.click/v2/r02/___http:/www.eagleeye.com___.YXAxZTpzaG9yZWNhcDphOm86OTZhYTVmMmQ2ZWY2OWI3NjkxN2VmYmQ2NDYyYzJhYTY6Nzo5MTBhOjNlNDA0ZGNkZjMxZTU0NTY0MTlmZWFmYTAzZDQwZmRjYWM0OGM1ZTRlNjg2MzQxOTA0MzRlZmE5NWRiMTBjMGM6cDpGOk4)

 

 

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