REG - Eagle Eye Solutions - PDMR shareholding and issue of equity

Eagle Eye SolutionsAnnouncement

21/11/2025 07:00

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RNS Number : 4481I  Eagle Eye Solutions Group PLC  21 November 2025

21 November 2025

 

Eagle Eye Solutions Group PLC

 

("Eagle Eye" or the "Company")

 

PDMR shareholding and issue of equity

 

Eagle Eye, a leading SaaS technology company that creates digital connections
enabling personalised, real-time marketing, announces that Lucy
Sharman-Munday, Chief Financial Officer and James Esson, Company Secretary
have exercised options over ordinary shares of 1 pence each ("Ordinary
Shares") at a price of £0.01 per share and sold certain Ordinary Shares at a
price of £2.823 per Ordinary Share in part in order to meet certain
associated tax liabilities with this exercise, as set out below. As a result
of these transactions, Lucy Sharman-Munday's holding in the Company increased
by 13,068 Ordinary Shares to 119,459 Ordinary Shares, representing 0.4% of the
issued share capital of Company.

 

 Director/Senior Personnel  Role               Number of options in Ordinary Shares subject to exercise  Number of Ordinary Shares subject to sale  Total number of Ordinary Shares held post sale  % of existing issued share capital
 Lucy Sharman-Munday        CFO                25,568                                                    12,500                                     119,459                                         0.4%
 James Esson                Company Secretary  2,653                                                     2,653                                      0                                               0.0%

 

An application has been made for the 28,221 new Ordinary Shares to be admitted
to trading on AIM ("Admission"). It is expected that Admission will occur on
or around 26 November 2025.

 

Following the issue of the new Ordinary Shares, the total number of Ordinary
Shares in issue is 29,983,389, with each share carrying the right to one vote.
There are 128,000 shares held in Treasury. The total number of voting rights
in the Company is, therefore, 29,855,389.

 

The above figure of 29,855,389 may be used by shareholders as the denominator
for the calculations by which they will determine if they are required to
notify their interest in, or a change to their interest in, the Company, under
the FCA's Disclosure and Transparency Rules.

 

 1    Details of the person discharging managerial responsibilities / person closely
      associated

 a)   Name                                                         1.   Lucy Sharman-Munday

                                                                   2.   James Esson

 2    Reason for the notification
 a)   Position/status                                              1.   Chief Financial Officer

                                                                   2.   Company Secretary

 b)   Initial notification/Amendment                               Initial Notification

 3    Details of the issuer, emission allowance market participant, auction
      platform, auctioneer or auction monitor
 a)   Name                                                         Eagle Eye Solutions Group plc
 b)   LEI                                                          2138002S1AIBVVMZ7A21
 4    Details of the transaction(s): section to be repeated for (i) each type of
      instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted

 a)   Description of the financial instrument, type of instrument  Ordinary shares of 1p each

      Identification code

                                                                   GB00BKF1YD83

 b)   Nature of transaction                                        1a) Exercise of share options over Ordinary Shares

                                                                   1b) Sale of Ordinary Shares

                                                                   2a) Exercise of share options over Ordinary Shares

                                                                   2b) Sale of Ordinary Shares

 c)   Price(s) and volume(s)                                       Price(s)                              Volume(s)
                                                                   1a) £0.01 exercise price per share    1a) 25,568

                                                                   1b) £2.823 sale price per share       1b) 12,500

                                                                   2a) £0.01 exercise price per share    2a) 2,653

                                                                   2b) £2.823 sale price per share       2b) 2,653

      Aggregated information                                       N/A

      -      Aggregated volume

      -      Price
 e)   Date of the transaction                                      1a) 19 November 2025

                                                                   1b) 20 November 2025

                                                                   2a) 19 November 2025

                                                                   2b) 20 November 2025

 f)   Place of the transaction                                     1a) Outside of a trading venue

                                                                   1b) AIM, London Stock Exchange

                                                                   2a) Outside of a trading venue

                                                                   2b) AIM, London Stock Exchange

 

Enquiries:

 

 Eagle Eye Solutions Group plc                               Tel: 0844 824 3686
 Tim Mason, Chief Executive Officer
 Lucy Sharman-Munday, Chief Financial Officer

 Investec Bank plc (Nominated Adviser and Joint Broker)      Tel: +44 20 7597 5970
 David Anderson / Nick Prowting / James Smith

 Shore Capital (Joint Broker)                                Tel: +44 20 7408 4090
 Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden
 Corporate Broking: Henry Willcocks

 Alma Strategic Communications                               Tel: +44 20 3405 0205
 Caroline Forde, Hannah Campbell, Kinvara Verdon

 

About Eagle Eye

 

Eagle Eye is a leading SaaS and AI company, enabling retail, travel and
hospitality brands to earn lasting customer loyalty through harnessing the
power of real-time, omnichannel and personalized marketing. Our powerful
technology combines the world's most flexible and scalable loyalty and
promotions capability with cutting edge, built-for-purpose AI to deliver 1:1
personalization at scale for enterprise businesses, globally.

 

Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle,
Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group
and many more. Each week, more than 1 billion personalized offers are
seamlessly executed via our platform, and over 700 million loyalty member
wallets are managed worldwide.

 

AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade
technology is fully certified by the MACH Alliance and has received
recognition from leading industry bodies, including Gartner, Forrester, IDC
and QKS.

Web - www.eagleeye.com (http://www.eagleeye.com)

 

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