Beijing city fines online education firms for false advertising

East Buy Holding

25/04/2021 08:49

By Yew Lun Tian
    BEIJING, April 25 (Reuters) - Beijing city has fined four
online education agencies 500,000 yuan ($76,988) each for
misleading customers with false advertising, the local market
regulator said on Sunday.
    GSX Techedu Inc  GSX.N , TAL Education Group  TAL.N ,
Koolearn Technology Holding Ltd  1797.HK  and Gaosi were given
the maximum fine for falsely claiming that the price for its
online courses before discount was much higher than it actually
was, the regulator said.
    Chinese authorities are playing catch up in the regulation
of online learning platforms. Earlier this month, the education
ministry forbade online education firms from offering minors
live-streamed courses and games at night, to ensure children get
enough sleep.  urn:newsml:reuters.com:*:nL1N2LV0CP

($1 = 6.4945 Chinese yuan renminbi)

 (Reporting by Yew Lun Tian; Editing by Christopher Cushing)
 ((LunTian.Yew@thomsonreuters.com;))