RCS - Electric Guitar PLC - 3radical Deploys NFC-Enabled Voco Technology

Electric GuitarAnnouncement

09/10/2024 07:00

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RNS Number : 4424H  Electric Guitar PLC  09 October 2024

Reach - non-regulatory announcement*

 

 

9 October 2024

 

 

Electric Guitar PLC

("Electric Guitar" or the "Company")

 

3radical's First Deployment of NFC-Enabled Voco Technology at Grand Designs
Live

 

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company
providing first-party data solutions, is pleased to announce that its
subsidiary, 3radical Limited ("3radical"), has successfully deployed its Voco
platform with Near Field Communication (NFC) technology for the first time.

 

NFC is a technology which enables communication between electronic devices
over a distance of four centimetres or less and this innovative solution was
showcased at the Grand Designs Live event this month in Birmingham, engaging
visitors to the DIY Home Decor stand in an immersive, data-driven experience.
This newly integrated NFC technology allowed attendees to easily tap their
smartphones on strategically placed placards at the exhibition stand, opening
a seamless interactive experience, instantly connecting visitors with the
brand by allowing them to:

 

                •             download digital
brochures and promotional materials;

                •             book consultations
and appointments;

                •             connect on social
media; and

                •             receive exclusive
discount offers.

 

By blending online and offline interactions, this solution captures intent
data from consumers in real-time, enhancing brand engagement and creating
deeper customer insights. This deployment builds on 3radical's earlier success
with Jewson, one of the UK's leading suppliers of sustainable building
materials, where similar initiatives were used to bring offline audiences into
the digital space, fostering meaningful, first-party data acquisition.

 

This event marks the first use of 3radical's NFC-enabled Voco technology,
showcasing 3radical's ability to combine physical and digital touchpoints to
improve brand engagement. The integration of this technology into DIY Home
Decor's customer interaction journey highlights the versatility and power of
first-party data in modern marketing.

 

By deploying Voco's Software as a Service (SaaS) platform, Electric Guitar
continues its strategy to maximise the value of first-party data, delivering
personalised, relevant, and measurable customer experiences across channels.

 

John Regan, CEO of Electric Guitar PLC, commented: "We are excited to see
3radical's continued innovation in bringing real-world experiences into the
digital realm. This first use of NFC technology at Grand Designs Live
demonstrates the effectiveness of our strategy to combine online and offline
data collection methods, ensuring businesses gain real-time, actionable
insights to drive better customer engagement.

 

"With Virtual Realty increasingly blending the digital and physical worlds, it
is becoming important for marketers to create experiences which combine
physical and digital events."

 

For further information:

 

 Electric Guitar PLC

John Regan (CEO)                                      +44 (0)7721 348826

 Allenby Capital (Nominated Adviser and Joint Broker)  020 3328 5656

 Jeremy Porter

 Piers Shimwell

 Dan Dearden-Williams

 Axis Capital Markets (Joint Broker)                   020 3026 0320

 Richard Hutchison

                                                       020 7048 9400

 Global Investment Strategy UK (Joint Broker)

 James Sheehan

 Yellow Jersey (Financial PR)

 Charles Goodwin                                       020 3004 9512

 Annabelle Wills                                       electric@yellowjerseypr.com

                          (https://appriver3651008983.sharepoint.com/sites/CompanyData/Shared%20Documents/Corporate%20Finance/Mandated%20Transactions/Electric%20Guitar/Announcements/electric@yellowjerseypr.com)
 Bessie Elliot

 

Notes to Editors

 

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions
for the marketing and advertising industry, empowering businesses to realise
the value of their first-party data. In an era of changing consumer attitudes
towards the use of their data, tighter privacy legislation, and the demise of
third-party cookies, first-party data is now the key to success in digital
marketing. Electric Guitar's strategy is to acquire and scale businesses that
help marketers maximise the value of first-party data by curating, managing,
and deploying it, and in doing so making Electric Guitar the industry standard
for first-party data solutions. As the first part of this strategy, Electric
Guitar acquired 3radical Limited, a company that utilises its Software as a
Service platform, 3radical Voco, to enable organisations to engage individuals
and request their data directly using interactive digital experiences. It has
since entered into collaborations with several other businesses operating in
the field, as well as a joint venture with Exelia Technologies
Limited called Marcomms.ai for producing AI-driven products and services for
the digital marketing and advertising industry.

For further information please visit www.electricguitarplc.com
(http://www.electricguitarplc.com) .

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