RCS - Electric Guitar PLC - Campaign win with Mediacorp in Southeast Asia

Electric GuitarAnnouncement

23/09/2024 07:00

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RNS Number : 1400F  Electric Guitar PLC  23 September 2024

Reach - non-regulatory announcement*

23 September 2024

 

 

Electric Guitar PLC

("Electric Guitar" or the "Company")

Campaign win with Mediacorp in Southeast Asia

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company
providing first-party data solutions, is pleased to announce that its
principal operating subsidiary, 3radical Limited ("3radical"), has won a new
campaign with Mediacorp, Singapore's largest content creator and national
media network.

 

This campaign win is a consequence of 3radical's highly successful '20 Days of
Games' test campaign with Mediacorp. During the trial period, 3radical's Voco
engagement platform was deployed on Mediacorp's website, which captured
valuable consumer data and saw significant increases in web traffic.

 

The collaboration will build on the intelligence gathered from the test
campaign to focus on using behavioural data to create more personalised and
engaging experiences for Mediacorp's website visitors. Leveraging Mediacorp's
extensive local reach, the scaled-up Voco campaign will serve a broader
national audience, aiming to replicate the success seen in the test campaign
at scale.

 

John Regan, CEO of Electric Guitar PLC, commented: "We are delighted to
announce the rollout of this project with Mediacorp following the success of
our test campaign. This collaboration not only strengthens our strategic
presence in Southeast Asia  but also underscores our ability to deliver
cutting-edge engagement solutions that drive significant business results."

 

Contact Information:

 

 Electric Guitar PLC                                     01189 570 444

 John Hutchinson, Chair

 John Regan, CEO

 Allenby Capital (Nominated Adviser and Joint Broker)   020 3328 5656

 Jeremy Porter

 Piers Shimwell

 Dan Dearden-Williams

 Axis Capital Markets (Joint Broker)                    020 3026 0320

 Richard Hutchison
                                                        020 7048 9400

 Global Investment Strategy UK (Joint Broker)

 James Sheehan

 Yellow Jersey (Financial PR)                           020 3004 9512

 Charles Goodwin                                        electric@yellowjerseypr.com

                                                      (https://appriver3651008983.sharepoint.com/sites/CompanyData/Shared%20Documents/Corporate%20Finance/Mandated%20Transactions/Electric%20Guitar/Announcements/electric@yellowjerseypr.com)
 Annabelle Wills

 Bessie Elliot

 

Notes to Editors:

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions
for the marketing and advertising industry, empowering businesses to realise
the value of their first-party data. In an era of changing consumer attitudes
towards the use of their data, tighter privacy legislation, and the demise of
third-party cookies, first-party data is now the key to success in digital
marketing. Electric Guitar's strategy is to acquire and scale businesses that
help marketers maximise the value of first-party data by curating, managing,
and deploying it, and in doing so making Electric Guitar the industry standard
for first-party data solutions.

As the first part of this strategy, Electric Guitar acquired 3radical Limited,
a company that utilises its Software as a Service platform, 3radical Voco, to
enable organisations to engage individuals and request their data directly
using interactive digital experiences. It has since entered into
collaborations with several other businesses operating in the field, as well
as a joint venture with Exelia Technologies Limited called Marcomms.ai for
producing AI-driven products and services for the digital marketing and
advertising industry.

For further information please visit www.electricguitarplc.com
(http://www.electricguitarplc.com/) .

About 3radical:

3radical provides businesses with gamification and audience engagement
solutions through its Voco platform. The company helps brands create
compelling, interactive experiences that captivate and retain customers,
driving deeper engagement and measurable business outcomes.

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