RCS - Electric Guitar PLC - Launch Event in Singapore with Digital Alchemy

Electric GuitarAnnouncement

12/09/2024 07:00

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RNS Number : 8510D  Electric Guitar PLC  12 September 2024

Reach - non-regulatory announcement*

 

12 September 2024

 

 

Electric Guitar PLC

("Electric Guitar" or the "Company")

 

Launch Event in Singapore Celebrating Collaboration with Digital Alchemy

 

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company
providing first-party data solutions, is pleased to announce that Electric
Guitar and Digital Alchemy will be co-hosting an event in Singapore to launch
the collaboration between the two businesses. The event will take place on 25
September 2024 and will be attended by senior representatives of existing
clients and prospective clients of both businesses.

 

At the event, John Regan, CEO of Electric Guitar, and Chris Tew, Country
Manager for Digtal Alchemy in Singapore, will be speaking about integrated
gamification and personalisation. The event will highlight how Electric
Guitar's strategic collaboration with Digital Alchemy, will enable clients to
use gamification and personalisation to increase their marketing ROI. This
collaboration presents significant growth opportunities for 3radical Limited
("3radical"), Electric Guitar's primary operating subsidiary and provider of
the Voco software solution, by offering exposure to blue-chip prospects in
Singapore, a key market within the Asia-Pacific region.

 

The event is a key opportunity for 3radical to showcase its Voco software,
extend its network and establish relationships with leading enterprises
looking to enhance their digital marketing strategies through cutting-edge
technologies.

 

The event will be held on 25 September 2024 at Sofitel, Singapore City Centre.
Speakers in attendance will include John Regan, CEO of Electric Guitar and
Chris Tew, Country Manager of Digital Alchemy.

 

Electric Guitar first announced the collaboration with Digital Alchemy on 19
June 2024
(https://www.londonstockexchange.com/news-article/ELEG/3radical-collaboration-with-digital-alchemy/16525944
(https://www.londonstockexchange.com/news-article/ELEG/3radical-collaboration-with-digital-alchemy/16525944)
)

 

John Regan, CEO of Electric Guitar PLC, commented: "This event is another step
in our journey to position Electric Guitar and 3radical as leaders in the
first-party data space. The collaboration with Digital Alchemy not only
enhances our market presence in the APAC region but also provides us with the
opportunity to engage with top-tier prospects who are eager to adopt
innovative customer engagement solutions."

 

Chris Tew, Country Manager for Digital Alchemy, added: "We are excited to
partner with Electric Guitar and 3radical to showcase 3radical's Voco platform
and how integrated gamification and personalisation can transform customer
journeys. This collaboration will allow us to deliver unparalleled value to
our clients, particularly those looking to stay ahead in the competitive
digital landscape."

 

To find out more and register your attendance, click here:
https://www.digitalalchemy.global/event
(https://www.digitalalchemy.global/event/martech-breakfast-september-transforming-customer-journeys/?utm_source=partner&utm_medium=partner)

 

For further information:

 

 Electric Guitar PLC

John Regan (CEO)                                      +44 (0)7721 348826

 Allenby Capital (Nominated Adviser and Joint Broker)  020 3328 5656

 Jeremy Porter

 Piers Shimwell

 Dan Dearden-Williams

 Axis Capital Markets (Joint Broker)                   020 3026 0320

 Richard Hutchison

                                                       020 7048 9400

 Global Investment Strategy UK (Joint Broker)

 James Sheehan

 Yellow Jersey (Financial PR)

 Charles Goodwin                                       020 3004 9512

 Annabelle Wills                                       electric@yellowjerseypr.com

                          (https://appriver3651008983.sharepoint.com/sites/CompanyData/Shared%20Documents/Corporate%20Finance/Mandated%20Transactions/Electric%20Guitar/Announcements/electric@yellowjerseypr.com)
 Bessie Elliot

 

Notes to Editors

 

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions
for the marketing and advertising industry, empowering businesses to realise
the value of their first-party data. In an era of changing consumer attitudes
towards the use of their data, tighter privacy legislation, and the demise of
third-party cookies, first-party data is now the key to success in digital
marketing. Electric Guitar's strategy is to acquire and scale businesses that
help marketers maximise the value of first-party data by curating, managing,
and deploying it, and in doing so making Electric Guitar the industry standard
for first-party data solutions.

 

As the first part of this strategy, Electric Guitar acquired 3radical Limited,
a company that utilises its Software as a Service platform, 3radical Voco, to
enable organisations to engage individuals and request their data directly
using interactive digital experiences. It has since entered into
collaborations with several other businesses operating in the field, as well
as a joint venture with Exelia Technologies Limited called Marcomms.ai for
producing AI-driven products and services for the digital marketing and
advertising industry.

 

For further information please visit www.electricguitarplc.com
(http://www.electricguitarplc.com) .

 

About 3radical

3radical provides businesses with gamification and audience engagement
solutions through its Voco platform. The company helps brands create
compelling, interactive experiences that captivate and retain customers,
driving deeper engagement and measurable business outcomes.

About Digital Alchemy

Digital Alchemy is Asia Pacific's leading marketing automation services
provider. Founded in 2003, the company specialises in hyper-personalised
marketing strategies to help brands stay ahead of their competitors. The
company offers innovative solutions to enhance customer engagement, loyalty,
and revenue.

 

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