REG - Electric Guitar PLC - 3radical’s Data Store Integration with Marcomms.ai

Electric GuitarAnnouncement

07/10/2024 07:45

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RNS Number : 1520H  Electric Guitar PLC  07 October 2024

07 October 2024

 

 

Electric Guitar PLC

("Electric Guitar" or the "Company")

 

Strategic Integration of 3radical's Global Data Store with Marcomms.ai

 

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company
providing first-party data solutions, is pleased to announce a significant
advancement in its AI-driven strategy through the integration of 3radical
Limited's ("3radical") Global Data Store (GDS) with Marcomms.ai, a UK joint
venture ("JV") between Electic Guitar and Exelia Technologies, a software
developer specialising in blockchain, machine learning, data processing and
AI.

Following the formation of the JV earlier this year (as announced on 31 July
2024), Marcomms.ai has created its first product, Engagement Intelligence
(EI). EI uses over one billion data points stored in 3radical's GDS to provide
detailed information on how consumers engage with digital marketing. This
strategic integration marks a crucial step in developing AI-based products
that transform how businesses connect with their audiences.

Key Highlights include:

• Foundational Integration: The integration of the GDS into Marcomms.ai's EI
platform significantly enhances the aggregation, processing, and analysis of
vast volumes of first-party data. This integration is pivotal to Electric
Guitar's strategy of developing market-leading, AI-powered marketing solutions
that adhere to the Company's commitment to data privacy and personalised
consumer engagement.

• Enhanced Decision-Making Insights: EI's dashboard offers deep insights
into user engagement, campaign effectiveness, and customer journeys, combined
with contextual data, empowering clients to make more precise, data-driven
decisions, enabling them to optimise their marketing strategies in real time.

• New revenue streams and Intellectual Property: This valuable intellectual
property will enable marketers to better understand how to maximise marketing
ROI and is therefore expected to bring new clients and revenue streams to
3radical and Marcomms.ai.

• Pioneering AI Product Development: This integration serves as a critical
first step towards the development of a suite of AI-driven products designed
to harness the power of first-party data. It helps position Electric Guitar as
an AI innovator in the marketing and advertising industry, laying the
groundwork for future advancements in real-time personalisation, predictive
analytics, and automated content delivery.

• Scalability and Flexibility: The robust data infrastructure enabled by the
GDS integration ensures that Marcomms.ai can scale its offerings and adapt to
the changing demands of the market, reinforcing Electric Guitar's leadership
in providing first-party data solutions in a post-cookie landscape.

John Regan, CEO of Electric Guitar PLC, commented: "The integration of the Global Data Store with Marcomms.ai is a significant milestone in our journey to innovate and develop AI-powered products, all whilst maintaining our commitment to creating solutions that prioritise control, transparency and privacy in data usage.
"This foundational step is central to our mission of equipping businesses with the tools necessary to foster meaningful, people-first relationships with their audiences through data-driven insights and personalised marketing strategies."

 

For further information:

 

 Electric Guitar PLC

John Regan (CEO)                                      +44 (0)7721 348826

 Allenby Capital (Nominated Adviser and Joint Broker)  020 3328 5656

 Jeremy Porter

 Piers Shimwell

 Dan Dearden-Williams

 Axis Capital Markets (Joint Broker)                   020 3026 0320

 Richard Hutchison

                                                       020 7048 9400

 Global Investment Strategy UK (Joint Broker)

 James Sheehan

 Yellow Jersey (Financial PR)

 Charles Goodwin                                       020 3004 9512

 Annabelle Wills                                       electric@yellowjerseypr.com

                          (https://appriver3651008983.sharepoint.com/sites/CompanyData/Shared%20Documents/Corporate%20Finance/Mandated%20Transactions/Electric%20Guitar/Announcements/electric@yellowjerseypr.com)
 Bessie Elliot

 

Notes to Editors

 

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions
for the marketing and advertising industry, empowering businesses to realise
the value of their first-party data. In an era of changing consumer attitudes
towards the use of their data, tighter privacy legislation, and the demise of
third-party cookies, first-party data is now the key to success in digital
marketing. Electric Guitar's strategy is to acquire and scale businesses that
help marketers maximise the value of first-party data by curating, managing,
and deploying it, and in doing so making Electric Guitar the industry standard
for first-party data solutions. As the first part of this strategy, Electric
Guitar acquired 3radical Limited, a company that utilises its Software as a
Service platform, 3radical Voco, to enable organisations to engage individuals
and request their data directly using interactive digital experiences. It has
since entered into collaborations with several other businesses operating in
the field, as well as a joint venture with Exelia Technologies
Limited called Marcomms.ai for producing AI-driven products and services for
the digital marketing and advertising industry.

For further information please visit www.electricguitarplc.com
(http://www.electricguitarplc.com) .

 

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