REG - Electric Guitar PLC - 3radical Signs Agreement with Jewson

Electric GuitarAnnouncement

09/09/2024 07:00

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RNS Number : 3306D  Electric Guitar PLC  09 September 2024

 

09 September 2024

 

 

Electric Guitar PLC

("Electric Guitar" or the "Company")

 

3radical Signs Agreement with Jewson

 

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company
providing first-party data solutions, is delighted to announce that its
primary operating subsidiary, 3radical Limited ("3radical"), has secured a
commercially significant new contract with Jewson, one of the UK's leading
suppliers of sustainable building materials.

 

This collaboration will see the launch of Jewson's sustainability focused
microsite, incorporating 3radical's Voco platform. The integration of Voco
with the microsite aims to enhance Jewson's engagement with its traditionally
offline audience by encouraging them to engage online, thereby seamlessly
linking Jewson's physical and digital customer interactions.

 

Key Highlights:

 

·    Bridging Physical and Digital Engagement: The sustainability focused
microsite, set to launch later this year, is a critical part of Jewson's
strategy to bridge the gap between its physical stores and its digital
presence. The microsite will utilise 3radical's Voco platform, so that Jewson
will be able to engage its traditionally hard-to-reach, offline customers
through digital channels, by providing in-store promotions which launch an
online experience, encouraging them to explore and interact with sustainable
building practices online.

 

·  Growth for 3radical: This partnership highlights the value of linking
online and offline audiences, a key area of growth for 3radical. As more
clients recognise the importance of integrating their physical and digital
customer experiences, to drive enagement and increase ROI, 3radical is
well-positioned to meet this demand and drive significant business growth.

 

·  Strategic Impact: This collaboration is expected to deliver substantial
value to Jewson by seamlessly linking its physical and digital customer
experiences, which will allow Jewson to enhance customer engagement by
communicating both on and off line, supporting their objective of driving
sustainable building practices.

 

 

Sustainability Microsite features enabled by Voco:

 

·   Customer Engagement: Jewson customers will be able to access the
microsite both digitally and in-store via QR codes. The site will reward them
for interacting with sustainable suppliers and assist them in finding their
local sustainable branch.

 

·  Supplier Benefits: The microsite will provide suppliers with a platform
to showcase their sustainability efforts, enhancing their visibility and
engagement with Jewson's customer base.

 

·   Data and Marketing Insights: For Jewson, the microsite will be
instrumental in growing its first-party data assets, enabling Jewson to gather
insights on customer preferences and behaviours, which will create more
relevant and targeted marketing communications.

 

Commenting on the agreement, John Regan, CEO of  Electric Guitar PLC, said:

"We are thrilled to have secured this contract with Jewson, a leading name in
sustainable building materials and a regular client of 3radical. It not only
demonstrates the value of 3radical's digital engagement solutions but also
highlights the growing importance of linking physical and digital customer
experiences. We believe this collaboration will drive significant growth for
both Jewson and 3radical, and we look forward to a successful launch of the
sustainability focused microsite."

 

Matthew Handley, Category Innovation Manager at Jewson, commented:

"At Jewson, we are committed to leading the way in sustainable building
practices. Our partnership with 3radical is a crucial step towards enhancing
how we engage with our customers, both in-store and online. The sustainability
focused microsite not only allows us to connect with our audience more
effectively but also enables us to drive the adoption of sustainable products
and practices across the industry. We believe that this initiative will
significantly contribute to our mission of building a better and more
sustainable future for all."

 

For further information:

 

  Electric Guitar PLC

John Regan (CEO)                                      +44 (0)7721 348826

 Allenby Capital (Nominated Adviser and Joint Broker)  020 3328 5656

 Jeremy Porter

 Piers Shimwell

 Dan Dearden-Williams

 Axis Capital Markets (Joint Broker)                   020 3026 0320

 Richard Hutchison

                                                       020 7048 9400

 Global Investment Strategy UK (Joint Broker)

 James Sheehan

 Yellow Jersey (Financial PR)

 Charles Goodwin                                       020 3004 9512

 Annabelle Wills                                       electric@yellowjerseypr.com

                          (https://appriver3651008983.sharepoint.com/sites/CompanyData/Shared%20Documents/Corporate%20Finance/Mandated%20Transactions/Electric%20Guitar/Announcements/electric@yellowjerseypr.com)
 Bessie Elliot

 

Notes to Editors

 

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions
for the marketing and advertising industry, empowering businesses to realise
the value of their first-party data. In an era of changing consumer attitudes
towards the use of their data, tighter privacy legislation, and the demise of
third-party cookies, first-party data is now the key to success in digital
marketing. Electric Guitar's strategy is to acquire and scale businesses that
help marketers maximise the value of first-party data by curating, managing,
and deploying it, and in doing so making Electric Guitar the industry standard
for first-party data solutions.

 

As the first part of this strategy, Electric Guitar acquired 3radical Limited,
a company that utilises its Software as a Service platform, 3radical Voco, to
enable organisations to engage individuals and request their data directly
using interactive digital experiences. It has since entered into
collaborations with several other businesses operating in the field, as well
as a joint venture with Exelia Technologies Limited called Marcomms.ai for
producing AI-driven products and services for the digital marketing and
advertising industry.

 

For further information please visit www.electricguitarplc.com
(http://www.electricguitarplc.com) .

 
About Jewson

 

Jewson is one of the largest chains of British general builders' merchants,
selling to small and medium building contractors. The chain comprises around
500 branches located across Great Britain. Jewson is part of Denmark's STARK
Group.

 

For more information please visit https://www.jewson.co.uk
(https://www.jewson.co.uk) .

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