REG - Electric Guitar PLC - Launch of Voco Solutions Portal at DMEXCO

Electric GuitarAnnouncement

05/09/2024 07:00

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20240905:nRSE9706Ca&default-theme=true

RNS Number : 9706C  Electric Guitar PLC  05 September 2024

 

05 September 2024

 

 

Electric Guitar PLC

("Electric Guitar" or the "Company")

 

Launch of Voco Solutions Portal at the Digital Marketing Exposition and
Conference

 

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company
providing first-party data solutions, is pleased to announce that its primary
operating subsidiary, 3radical Limited ("3radical"), will be officially
launching its latest product, the Voco Solutions Portal ("VSP"), at the
Digital Marketing Exposition & Conference (DMEXCO) in Cologne, Germany, on
18/19 September 2024.

 

VSP represents an evolution of 3radical's established Voco platform, designed
specifically to provide businesses with a streamlined and rapid deployment
solution for customer engagement. While the Voco platform has long been a
comprehensive tool for creating interactive and personalised digital
experiences, VSP focuses on enabling organisations to quickly and efficiently
deploy engagement strategies without the need for extensive technical
expertise.

 

Key features of VSP include:

 

·  Rapid Deployment: Businesses can launch fully customised engagement
strategies in less than an hour, allowing for quick adaptations to changing
market conditions.

 

·  Customisable Engagement Journeys: VSP offers a range of pre-built
templates that can be easily tailored to align with a brand's unique identity
and marketing objectives.

 

·  Powered by 3radical's Global Data Store: Leveraging data from over one
billion consumer interactions, VSP enables highly targeted marketing campaigns
driven by real-time consumer behaviour.

 

· Scalability: VSP is designed to support organisations of all sizes, from
small businesses to large multinational corporations, offering consistent and
impactful customer interactions.

 

·  Outcome-Oriented Design: Businesses can focus on specific outcomes such
as data acquisition, loyalty enhancement, and sales growth, ensuring each
engagement journey aligns with strategic objectives.

 

DMEXCO is one of the largest and most influential digital marketing events
globally, enabling 3radical to showcase VSP to an international audience of
industry leaders, innovators, and marketers. Attendees of DMEXCO will have the
opportunity to experience live demonstrations of VSP, engage with the 3radical
team, and learn how the platform can quickly transform their customer
engagement strategies.

 

Commenting on the launch of VSP, John Regan, CEO of Electric Guitar, said: "We
are excited to unveil the Voco Solutions Portal at DMEXCO, a premier event
that aligns perfectly with our mission to drive innovation in digital
marketing.

 

"VSP represents a significant advancement from our existing Voco platform,
offering businesses a more accessible and rapid means to enhance their
engagement strategies. We believe VSP will deliver substantial value to
businesses seeking to stay ahead in today's fast-evolving digital landscape."

 

For more details about 3radical and the Voco Solutions Portal, or to arrange a
demonstration at DMEXCO, please visit our booth in Hall 7.1 S071 and visit
https://dmexco.com (https://dmexco.com) for more information.

 

For further information:

 

  Electric Guitar PLC

John Regan (CEO)                                      +44 (0)7721 348826

 Allenby Capital (Nominated Adviser and Joint Broker)  020 3328 5656

 Jeremy Porter

 Piers Shimwell

 Dan Dearden-Williams

 Axis Capital Markets (Joint Broker)                   020 3026 0320

 Richard Hutchison

                                                       020 7048 9400

 Global Investment Strategy UK (Joint Broker)

 James Sheehan

 Yellow Jersey (Financial PR)

 Charles Goodwin                                       020 3004 9512

 Annabelle Wills                                       electric@yellowjerseypr.com

                          (https://appriver3651008983.sharepoint.com/sites/CompanyData/Shared%20Documents/Corporate%20Finance/Mandated%20Transactions/Electric%20Guitar/Announcements/electric@yellowjerseypr.com)
 Bessie Elliot

 

Notes to Editors

 

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions
for the marketing and advertising industry, empowering businesses to realise
the value of their first-party data. In an era of changing consumer attitudes
towards the use of their data, tighter privacy legislation, and the demise of
third-party cookies, first-party data is now the key to success in digital
marketing. Electric Guitar's strategy is to acquire and scale businesses that
help marketers maximise the value of first-party data by curating, managing,
and deploying it, and in doing so making Electric Guitar the industry standard
for first-party data solutions. As the first part of this strategy, Electric
Guitar acquired 3radical Limited, a company that utilises its Software as a
Service platform, 3radical Voco, to enable organisations to engage individuals
and request their data directly using interactive digital experiences. It has
since entered into collaborations with several other businesses operating in
the field, as well as a joint venture with Exelia Technologies
Limited called Marcomms.ai for producing AI-driven products and services for
the digital marketing and advertising industry.

For further information please visit www.electricguitarplc.com
(http://www.electricguitarplc.com) .

About 3radical

3radical provides businesses with gamification and audience engagement
solutions through its Voco platform. The company helps brands create
compelling, interactive experiences that captivate and retain customers,
driving deeper engagement and measurable business outcomes.

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  PRLUSARRSNUKRUR