REG - Electric Guitar PLC - Reseller partnership with Sophus3

Electric GuitarAnnouncement

15/07/2024 07:00

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RNS Number : 3136W  Electric Guitar PLC  15 July 2024

 

15 July 2024

 

 

Electric Guitar PLC

("Electric Guitar" or the "Company")

 

Reseller partnership with Sophus3 - a leading SaaS provider to the automotive
industry

 

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company
providing first-party data solutions, is pleased to announce that 3radical
Limited ("3radical"), its primary operating subsidiary, has agreed a reseller
partnership with Sophus3, a market leader in consumer engagement for the
automotive industry.

 

Sophus3 works with the world's largest automotive brands, such as Ford,
Hyundai and Volkswagen, to analyse online car buyers to understand their
habits, influences and behaviours in order to engage with them better and
increase sales. From its deep understanding of online behaviours, Sophus3 has
developed its SaaS Platform, Engage, to allow clients to respond to consumer
behaviour in real-time, and serve them the right content at the right moment
to maximise sales.

 

3radical is a leader in gamification and audience engagement solutions, and
its market-leading Software as a Service (SaaS) platform, 3radical Voco
("Voco"), helps companies create first-party data to engage consumers and
increase sales.

 

This new partnership with Sophus3 enables 3radical to offer its Voco platform
to the world's largest car brands at a time when first-party data is becoming
increasingly important in the automotive industry. In addition, 3radical will
be able to utilise Sophus3's Engage software platform to assist its clients in
responding to consumer behaviour in real-time, by providing tailored content
that boosts sales.

 

As Sophus3 looks to expand its offering beyond the automotive industry, it has
chosen Voco to help increase engagement and generate valuable first-party
data. By partnering together, Sophus3 is also collaborating with 3radical to
help expand its offerings to new industries across APAC and the US.

 

John Regan, CEO of Electric Guitar, commented: "We are delighted to be
collaborating with Sophus3, a leading consumer engagement technology provider
in the automotive industry. As first-party data and audience engagement become
increasingly important across all industries, we believe that the Voco and
Engage platforms will complement each other and help brands engage more
meaningfully with their audiences and convert more sales."

 

Scott Gairns, Managing Director of Sophus3, commented: "The 'Premium Publisher
Study 2024' was conducted using Sophus3 data and reveals that traffic quality
on premium publisher sites is significantly higher than car brand sites, with
visitors spending more time and engaging with more content. This is a
compelling reason for car brands to deploy technology like Voco to increase
visitor engagement."

 

For further information:

 

 Electric Guitar PLC

John Hutchinson, Chair                                  01189 570 444

 John Regan, CEO

 Allenby Capital (Nominated Adviser and Joint Broker)   020 3328 5656

 Jeremy Porter

 Piers Shimwell

 Dan Dearden-Williams

 Axis Capital Markets (Joint Broker)                    020 3026 0320

 Richard Hutchison

 Global Investment Strategy UK (Joint Broker)           020 7048 9400

 James Sheehan

 Yellow Jersey (Financial PR)

 Charles Goodwin                                        020 3004 9512

 Annabelle Wills                                        electric@yellowjerseypr.com

                           (https://appriver3651008983.sharepoint.com/sites/CompanyData/Shared%20Documents/Corporate%20Finance/Mandated%20Transactions/Electric%20Guitar/Announcements/electric@yellowjerseypr.com)
 Bessie Elliot

 

Notes to Editors

 

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions
for the marketing and advertising industry, empowering businesses to realise
the value of their first-party data. In an era of changing consumer attitudes
towards the use of their data, tighter privacy legislation, and the demise of
third-party cookies, first-party data is now the key to success in digital
marketing. Electric Guitar's strategy is to acquire and scale businesses that
help marketers maximise the value of first-party data by curating, managing,
and deploying it, and in doing so making Electric Guitar the industry standard
for first-party data solutions. As the first part of this strategy, Electric
Guitar has acquired 3radical Limited, a company that utilises its Software as
a Service platform, 3radical Voco, to enable organisations to engage
individuals and request their data directly using interactive digital
experiences.

For further information please visit www.electricguitarplc.com
(http://www.electricguitarplc.com) .

 

About 3radical

3radical provides businesses with gamification and audience engagement
solutions through its Voco platform. The company helps brands create
compelling, interactive experiences that captivate and retain customers,
driving deeper engagement and measurable business outcomes.

About Sophus3

 

Sophus3 is an automotive customer analytics specialist that helps car brands
get the most from their digital channels. The company collects data from
automotive consumer websites across Europe to provide clients with competitor
benchmarking and a clear understanding of digital best practice. Sophus3 has a
suite of engagement tools to help customers to interact with car brands in a
personalised way, resulting in higher conversions to sale. Sophus3 also
provides outsourced analytics services and is an accredited partner of Adobe
and Google.

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