** Shares of Emami Ltd EMAM.NS rise as much as 3.9% to 545
rupees, highest since Aug. 23
** Citi upgrades stock to "buy" from neutral, hikes TP to
600 rupees from 455 rupees
** Co to benefit from investments behind long-term strategic
initiatives, say Citi analysts
** They expect EMAM's growth trajectory to accelerate driven
by multiple initiatives
** If trend stands, stock on track for fifth consecutive
session of gains
** More than 1.1 mln shares change hands by 01:37 p.m. IST
vs 1.3x 30-day avg of 877,523 shares
** Analysts covering the stock on average have a "buy"
rating; median PT is 520 rupees - Refinitiv data
** Stock up 23.4% so far this year as of last close
(Reporting by Ashna Teresa Britto in Bengaluru)
((AshnaTeresa.Britto@thomsonreuters.com ; ( +91 8078332441))