RCS - GVC Holdings PLC - GVC Announces New Safer Gambling Pilot Projects

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19/11/2020 07:00

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RNS Number : 8023F  GVC Holdings PLC  19 November 2020

19 November 2020

 

GVC Holdings PLC

("GVC" or the "Group")

 

GVC Drives Forward Safer Gambling Strategy with New Partnerships

 

As Safer Gambling Week begins, GVC Holdings, the global sports betting and
gaming group, (to be renamed Entain plc) has today announced it is piloting
two new initiatives to enhance the Group's Advanced Responsibility and Care
safer gambling programme ("ARC"), launched on 12 November.

 

ARC deploys the Group's proprietary technology platform and behavioural play
data to provide end to end player protection and interaction.  Utilising
sophisticated real time monitoring and analysis tools it enables early
intervention to improve player protection. The new partnerships with Future
Anthem (http://www.FutureAnthem.com) and Mindway AI (https://mindway-ai.com/)
, will complement these inhouse capabilities by utilising behavioural,
neuroscientific and academic based algorithmic learnings to pioneer world
leading harm minimisation solutions.

 

Working with Future Anthem, the independent specialist in game data, GVC will
pilot their newly developed Anthemetrics Safer Play Responsible Gambling
solution. The aim of the trial is to further enhance GVC's existing detection
technology to enable earlier identification of players who begin to exhibit
potential early signs of problem gambling behaviours.

 

The Group will start a pilot with Mindway AI, the consultancy with expertise
in neuroscience, neuroimaging and problem gambling, on their new and award
winning Gamalyze self-identification test. This is used to provide
participants with detailed feedback about their decision-making to provide
advice and guidance on how they can best maintain control of their gambling
behaviour.

 

Shay Segev, GVC's CEO said:

 

"As we set out last week with the launch of ARC, our new Safer Gambling
programme, we are committed to leading the industry on safer gambling issues.
Our proprietary technology provides us with unparalleled insight into player
behaviour and we are now enhancing this capability by working with partners to
provide additional scientific based insight."

 

Leigh Nissm, CEO of Future Anthem said:

 

"We are delighted to be working with a market-leader such as GVC, who have
demonstrated their commitment to improving player safety and taking a
science-led approach to player protection. We are excited to demonstrate how
our Game Data Science solution will enable GVC to build on this approach,
delivering even greater insight in to their player behaviours on casino
games."

 

Rasmus Kjaergaard, CEO of Mindway AI said:

"Over the past two years GVC have been at the forefront of tackling the issue
of problem gambling and we are proud that they are piloting our Gamalyze
self-test to provide their players' with another tool to understand and stay
in control of their gambling."

Today's announcement comes in the same week in which the Group's existing
efforts in safer gambling, were recognised at the EGR industry awards, where
GVC was named as 'Safer Gambling Operator of the year'. It also follows the
launch on 12 November of GVC's new strategy for sustainability, growth and
innovation along with its new Sustainability Charter. The Group also announced
its intention to rebrand as Entain plc following the requisite shareholder
approval.

ENDS

 

Notes to editors:

·      Safer Gambling week takes place in the UK & Ireland from 19 -
25 November.

·      Further information on Gamalyze:

§ To test the quality of the product, Mindway AI recruited 350 participants
from Aarhus University and a Danish online gambling forum (Pokernet.dk). From
the total participant pool 38 participants also completed the Problem Gambling
Severity Index (PGSI).

§ 84.0 % of the participants completed the game

ENDS

 Investor Relations

 GVC Holdings PLC
 David Lloyd-Seed, Director of Investor Relations & External Communications      Tel: +44 (0) 203 938 0000

 Jennifer Spencer, Investor Relations Manager                                    investors@gvc-plc.com (mailto:investors@gvc-plc.com)
 Media

 GVC Holdings PLC                                                                Tel: +44 (0) 203 938 0000

 Jay Dossetter, Head of ESG and Press Office                                     jdossetter@gvcgroup.com

Tessa Curtis, Head of Media Relations

                                                                               tessa.curtis@gvcgroup.com

 Powerscourt                                                                     Tel: +44 (0) 20 7250 1446

 Rob Greening / Elly Williamson                                                  gvc@powerscourt-group.com (mailto:gvc@powerscourt-group.com)

 
About GVC Holdings PLC

GVC Holdings PLC (LSE:GVC) (to be renamed Entain plc) is a FTSE100 company and
is one of the world's largest sports-betting and gaming groups, operating both
online and in the retail sector. The Group owns a comprehensive portfolio of
established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet,
Ladbrokes, Neds and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo,
Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary
technology across all of its core product verticals and in addition to its B2C
operations provides services to a number of third-party customers on a B2B
basis. The Group has also entered into a joint-venture with MGM Resorts to
capitalise on the sports-betting and gaming opportunity in the US. The Group
is tax resident in the UK with licenses in more than 20 countries, across five
continents.

For more information see the Group's website: www.gvc-plc.com
(http://www.gvc-plc.com)

About Future Anthem

Future Anthem is the market leader in Game Data Science, using machine
learning to provide actionable intelligence in real time that enhances the
casino player experience for everyone.

For more information, see the company's website: www.FutureAnthem.com
(http://www.FutureAnthem.com)

 

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