REG - Entain PLC - Acquisition of BetCity

EntainAnnouncement

14/06/2022 07:00

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RNS Number : 7251O  Entain PLC  14 June 2022

For release at 7.00am 14 June 2022

 

Entain plc

 

Acquisition of BetCity, one of the Netherlands' leading online sports betting
and gaming operators

 

Entain plc (LSE: ENT), the leading global sports betting, gaming and
interactive entertainment group ("Entain" or the "Group"), today announces
that it has agreed to acquire the entire share capital of BetEnt B.V., which
trades under the BetCity.nl name ("BetCity" or the "Company"), from Sports
Entertainment Media B.V. for an initial consideration of €300m
(approximately £257m(1)) and deferred contingent consideration of up to
€550m (approximately £472m(1)).

BetCity is one of the Netherlands' leading online sports betting and gaming
operators. Headquartered in Amsterdam, BetCity received an online sports
betting and gaming licence from the KSA (Kansspelautoriteit), the Dutch Gaming
and Gambling Authority, in October 2021.

The newly regulated Netherlands online market is highly attractive and
fast-growing across both sports betting and gaming.  Since its licensing in
October 2021, BetCity has delivered rapid growth, establishing a leading
position with approximately 20%(2) market share during the fourth quarter of
2021.  This acquisition will create a strong market operator with significant
growth opportunities, in line with the Group's strategy.

BetCity's offering is highly complementary to Entain's bwin and Party brands
which are awaiting approval for a licence to operate in the Netherlands - now
expected during the latter part of this year as the KSA has recently requested
additional documentation as part of the ongoing application process.  The
combination of BetCity's local expertise, strong brand and large diverse
user-base, with Entain's global scale and market-leading platform will provide
customers with a broader offering of engaging products, fresh content and new
experiences.

Melvin Bostelaar, BetCity's CEO, along with other key members of the
leadership team, will remain with the Company.

Consideration structure:

·      Initial consideration of €300m (approximately £257m(1)) is
payable in cash at completion, with a balancing payment to be paid in early
2023 based on the actual performance of BetCity in the financial year 2022;

·      A further contingent payment will be paid in early 2024, based on
10x BetCity's EBITDA for the financial year 2023, less amounts already paid
out;

·      In addition, a final contingent payment of €50m (approximately
£43m(1)) will be paid on delivery of synergies and successful migration to
the Entain Platform;

The total consideration payable on current expectations is €450m
(approximately £386m(1)).  However, dependent on the performance of BetCity,
the maximum consideration is capped at €850m (approximately £729m(1)).
The combination is expected to deliver approximately €28m (approximately
£24m(1)) of cost synergies, predominantly from technology, content and
royalty benefits, by the end of 2026.

The initial consideration will be funded from existing cash resources and
drawings on the Group's revolving credit facility.

The acquisition is expected to complete during H2 2022.

 

 

Jette Nygaard-Andersen, CEO of Entain, comments:

"We are delighted that BetCity is joining Entain and are excited by the
significant opportunities in the newly regulated Dutch market.  This
acquisition will provide customers with an even better experience as we
combine BetCity's local expertise and brand alongside Entain's market leading,
customer focused platform.  This transaction further underpins our growth
strategy of operating in attractive regulated markets. We look forward to
working with Melvin and the BetCity team."

 

Melvin Bostelaar, CEO of BetCity, comments:

"We are happy to be joining forces with a world-class group in Entain.
Together we will be well-placed to maintain a strong market position in the
Dutch market for the coming years. Entain's market leading platform,
technology, established brands and global scale provides a fantastic
opportunity to expand and enrich our customer offering. Both BetCity and
Entain position the customer at the heart of everything we do, with Entain's
core values and philosophy in responsible gaming, compliance and
company-culture seamlessly aligning with those of BetCity. We look forward to
a bright future together."

 

Notes

The Acquisition constitutes a Class 2 transaction for the purposes of the UK
Listing Rules.

(1) EUR / GBP FX rate of 0.8580 as per Bloomberg on 13th June 2022

(2) Source KSA report GGR Q4 2021 Online
(https://kansspelautoriteit.nl/nieuws/2022/maart/online-kansspelmarkt-stand-zaken/)
kansspelmarkt
(https://kansspelautoriteit.nl/nieuws/2022/maart/online-kansspelmarkt-stand-zaken/)
: de stand van
(https://kansspelautoriteit.nl/nieuws/2022/maart/online-kansspelmarkt-stand-zaken/)
zaken
(https://kansspelautoriteit.nl/nieuws/2022/maart/online-kansspelmarkt-stand-zaken/)
-
(https://kansspelautoriteit.nl/nieuws/2022/maart/online-kansspelmarkt-stand-zaken/)
Kansspelautoriteit
(https://kansspelautoriteit.nl/nieuws/2022/maart/online-kansspelmarkt-stand-zaken/)
 

(3) For the purposes of UK LR 10.4.1 R, as at 31 December 2021, BetCity had
gross assets of approximately €20.7m (approximately £17.8m(1)) and
generated profits of €2.0m (approximately £1.7m(1)) in the year ending 31
December 2021

 

Enquiries

 Investor Relations - Entain plc                           investors@entaingroup.com (mailto:investors@entaingroup.com)

 David Lloyd-Seed, Chief IR & Communications Officer       david.lloyd-seed@entaingroup.com (mailto:david.lloyd-seed@entaingroup.com)

 Davina Hobbs, Head of Investor Relations                  davina.hobbs@entaingroup.com (mailto:davina.hobbs@entaingroup.com)

 Callum Sims, IR Manager                                   callum.sims@entaingroup.com (mailto:callum.sims@entaingroup.com)

 Media - Entain plc                                        media@entaingroup.com (mailto:media@entaingroup.com)

 Lisa Attenborough, Head of Corporate Communications       lisa.attenborough@entaingroup.com (mailto:lisa.attenborough@entaingroup.com)

 Jay Dossetter, Head of ESG and Press Office               jay.dossetter@entaingroup.com (mailto:jay.dossetter@entaingroup.com)

 Jodie Hitch, PR Manager                                   Jodie.hitch@entaingroup.com (mailto:Jodie.hitch@entaingroup.com)

 Powerscourt                                               Tel: +44 (0) 20 7250 1446

 Rob Greening/Nick Hayns/Sam Austrums                      entain@powersco (mailto:entain@powerscourt-.com) urt-group.com
                                                           (mailto:entain@powerscourt-.com)

 

 

About Entain

Entain (LSE: ENT) is a FTSE100 company and is one of the world's largest
sports-betting and gaming groups, operating both online and in the retail
sector. The Group owns a comprehensive portfolio of established brands; Sports
Brands include bwin, Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds,
Sportingbet and Sports Interaction; Gaming Brands include CasinoClub, Foxy
Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker and PartyCasino.
The Group owns proprietary technology across all its core product verticals
and in addition to its B2C operations provides services to a number of
third-party customers on a B2B basis.

The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and
iGaming in the US. Entain provides the technology and capabilities which power
BetMGM as well as exclusive games and products, specially developed at its
in-house gaming studios. The Group is tax resident in the UK with operations
in a total of 31 regulated or regulating territories. Entain is a leader in
ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has
set a science-based target, committing to be carbon net zero by 2035 and
through the Entain Foundation supports a variety of initiatives, focusing on
safer gambling, grassroots sport, diversity in technology and community
projects. For more information see the Group's website: www.entaingroup.com
(http://www.entaingroup.com)

 

About BetCity

BetCity has quickly become one of the leading Dutch operators for online
sports betting and casino games. BetCity offers a wide range of products like
sports betting, slot games and live casino.

BetCity was one of the first online casinos to enter the newly regulated Dutch
market. BetCity did this with the support of some industry leading partners,
like Kambi, Oryx, Stakelogic, Evolution, and Pragmatic amongst others.

Through its partners, BetCity has dedicated native speaking Dutch dealers on
blackjack and roulette tables in Eindhoven and in Madrid.

With a strong marketing campaign, BetCity was able to secure a firm position
in the Dutch market.

BetCity's marketing team dynamically adapts to player choices and market
conditions, offering players great content and a safe environment in which to
play.

BetCity was advised by Partis Capital, Proskauer Rose, HVK, Brandeis and KPMG.

 

Important notices

Certain statements in this announcement are forward-looking statements,
including with respect to Entain's expectations, intentions and projections
regarding its future performance, strategic initiatives, anticipated events or
trends and other matters that are not historical facts and which are, by their
nature, inherently predictive, speculative and involve risks and uncertainty
because they relate to events and depend on circumstances that may or may not
occur in the future. All statements that address expectations or projections
about the future, including statements about operating performance, strategic
initiatives, objectives, market position, industry trends, general economic
conditions, expected expenditures, expected cost savings and financial results
are forward‐looking statements. Any statements contained in this
announcement that are not statements of historical fact are, or may be deemed
to be, forward‐looking statements. These forward-looking statements, which
may use words such as "aim", "anticipate", "believe", "could", "intend",
"estimate", "expect", "may", "plan", "project" or words or terms of similar
meaning or the negative thereof, are not guarantees of future performance and
are subject to known and unknown risks and uncertainties. There are a number
of factors including, but not limited to, commercial, operational, economic
and financial factors, that could cause actual results, financial condition,
performance or achievements to differ materially from those expressed or
implied by these forward-looking statements. Many of these risks and
uncertainties relate to factors that are beyond Entain's ability to control or
estimate precisely, such as changes in taxation or fiscal policy, future
market conditions, currency fluctuations, the behaviour of other market
participants, the actions of governments or governmental regulators, or other
risk factors, such as changes in the political, social and regulatory
framework in which Entain operates or in economic or technological trends or
conditions, including inflation, recession and consumer confidence, on a
global, regional or national basis. Given those risks and uncertainties,
readers are cautioned not to place undue reliance on forward-looking
statements. Forward-looking statements speak only as of the date of this
announcement. Entain and its affiliates, and any of its or their respective
directors, officers, partners, employees, advisers or agents (collectively,
"Representatives") expressly disclaim any obligation or undertaking to update
or revise publicly any forward-looking statements, whether as a result of new
information, future events or otherwise unless required to do so by applicable
law or regulation.

In particular, no statement in this announcement is intended to be a profit
forecast or profit estimate and no statement of a financial metric (including
estimates of EBITDA, profit before tax, free cash flow or net debt) should be
interpreted to mean that any financial metric for the current or future
financial years would necessarily match or exceed the historical published
position of Entain and its subsidiaries. Certain statements in this
announcement may contain estimates. The estimates set out in this announcement
have been prepared based on numerous assumptions and forecasts, some of which
are outside of Entain's influence and/or control, and is therefore inherently
uncertain and there can be no guarantee or assurance that it will be correct.
The estimates have not been audited, reviewed, verified or subject to any
procedures by Entain's auditors. Undue reliance should not be placed on them
and there can be no guarantee or assurance that they will be correct.

This announcement is being issued by and is the sole responsibility of Entain.
No representation or warranty, express or implied, is or will be made as to,
or in relation to, and no responsibility or liability is or will be accepted
by or on behalf of, Entain (apart from the responsibilities or liabilities
that may be imposed by the Financial Services and Markets Act 2000, as amended
or the regulatory regime established thereunder) or by its affiliates or any
of its Representatives as to, or in relation to, the accuracy, adequacy,
fairness or completeness of this announcement or any other written or oral
information made available to or publicly available to any interested party or
its advisers or any other statement made or purported to be made by or on
behalf of Entain or any of its affiliates or any of its Representatives in
connection with Entain and any responsibility and liability whether arising in
tort, contract or otherwise therefore is expressly disclaimed.

 

LEI: 213800GNI3K45LQR8L28

 

 

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