REG - Entain PLC - Entain:Sustain ESG Showcase Event

EntainAnnouncement

19/10/2022 12:00

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RNS Number : 4271D  Entain PLC  19 October 2022

 

 

NOT FOR RELEASE BEFORE 12.00 BST 19 OCTOBER 2022

 

19 October 2022

 

Entain plc
("Entain" or the "Group")

 

Entain:Sustain ESG Showcase Event

ARC(TM) Safer Gaming Programme Roll-out Reaches 22 Markets

Launch of Drive for Diversity Partnership with McLaren Racing

 

Entain, the global sports betting, gaming and interactive entertainment group
is today holding its second annual sustainability and ESG showcase event,
Entain:Sustain 2022.

 

Entain:Sustain announcement highlights

·    ARC(TM) Safer Gaming programme, rolled out to 22 of the Group's
global markets, with the real-time model now active in nine markets

·    One million interactions proactively delivered, leading to
significant reduction of risk-associated behaviours

·    Launch of Drive for Diversity, new initiative with McLaren Racing to
support women in building tech-based careers

·    Publication of 2022 Social Impact Report, detailing the positive
effects of the Entain support of grassroots sports and D,E&I

 

Jette Nygaard-Andersen, Entain's CEO, commented:

 

"I am incredibly proud of the lead we have taken in so many areas of ESG. We
are doing so because it is the right thing to do for our customers, for our
communities, and for our colleagues. It is also the best way to ensure the
long-term success and sustainability of our business.

 

Being a socially responsible company is not just important for us, it is at
the heart of our purpose. ARC(TM) is proving to be a game changer in enhancing
player safety, while our programmes to promote diversity and support
grassroots sport are delivering meaningful change."

 

ARC(TM) and Safer Gaming

Entain is today publishing updated results on the performance of ARC(TM)
(Advanced Responsibility and Care(TM)), the Group's award-winning 1  safer
gaming initiative.  Phase one of the programme, utilising a unique predictive
Protector Model, has been rolled-out to 22 of the Group's international
markets, with phase two, which provides real-time interactions, now live in
nine markets. ARC(TM) has now passed the milestone of one million customer
interactions 2  proactively delivered to help customers manage their betting
and gaming.

 

ARC's(TM) Protector Model encompasses 26 markers of protection, utilising data
from Entain's activity-based algorithmic modelling. The accuracy of this
modelling has been assessed by EPIC Risk Management, the independent
harm-minimisation consultancy, to exceed 90%.

 

The UK has been the first market to go live with the next generation of
ARC(TM), and is now fully live and operational across all of the Group's
thirteen UK-facing brands, bringing with it a suite of enhancements. These
include the addition of new real-time interaction triggers, generated when the
system's AI identifies increased risk factors in a player's behaviour.
Criteria for these triggers include: unusual deposits; increased time spent on
sites; use of multiple payments types; and declined deposits.

 

Analysis has shown that the proactive interactions and interventions generated
by ARC(TM) have positively impacted customer risk profiles, leading to a
reduction in behaviours associated with problem gambling and an increase in
the adoption of account management tools, such as deposit and play-time
limits.

 

Key performance indicators of ARC(TM) include 3 :

 

·    Over 1 million interactions and interventions proactively delivered
for over 400,000 unique players

·    41% of medium/high-risk customers move to low/no-risk following an
intervention, with 95% remaining at de-escalated level

·    25% more customers end their sessions within five minutes of
receiving the interaction

·    Over 90% of higher-risk customers set gambling controls following an
intervention, with 43% decreasing their deposits in the following eight weeks

·    48% of medium-risk customers set one or more gaming controls

·    51% of higher-risk customers reduce risk levels month-on-month
following interventions

·    Almost five times higher use of safer gambling tools for higher-risk
users compared to those not at-risk, demonstrating targeted nature of ARC

·    Similarly, up to three times higher use of safer gambling tools for
medium-risk customers compared to those not at risk

 

The success of the programme was also recognised earlier this year by GamCare,
the leading safer gambling charity, who awarded the Group with their highest
level Advanced Safer Gambling Standard for digital operations.  Entain is now
working with regulators around the world to see how the approach taken by
ARC(TM) can be adopted to improve player safety.

 

D,E&I Initiatives

The Group is today announcing that it will be launching Drive for Diversity, a
new initiative which will focus on empowering more women to enter and succeed
in technology-related fields.

 

The programme will be delivered in collaboration with McLaren Racing. Entain
and McLaren's mutual commitment to drive greater diversity in STEM (Science,
Tech, Engineering and Mathematics) industries will be at the forefront, as
will the focus on helping more women who are seeking to reskill or upskill to
enter tech industries for the first time; are looking to re-enter the sector
following a career break; and are studying STEM-based subjects at university
or in further education.

 

The programme kicks off with an agreement to pilot a series of new initiatives
and ventures over one year, launching with an inspiration event at McLaren's
renowned Technology Centre in Woking. In addition, an initial tranche of ten
internship places will be established, providing uncharted opportunities by
providing experience at the technology centres of both partners over a
six-month period.

 

The initiative builds on the Group's broader EnTrain programme, which is
designed to increase access to education and training in technology and
improve diversity. With EnTrain, Entain has set the objective to positively
impact the lives of over 1,000,000 people around the world, either directly or
through their families and dependents, by 2030.

 

Social Impact Report

To coincide with Entain:Sustain, the Group has published its 2022 Social
Impact Report
(https://entaingroup.com/wp-content/uploads/2022/10/Entain-2022-Social-Impact-Report.pdf)
, providing detail on the results delivered by the Entain Foundation's
investment in good causes, to which it has committed £100 million over five
years.

Through the Foundation, Entain focuses on the key areas of: RET (research,
education and treatment) of problem gambling; investment in grassroots sport;
promoting diversity in and through technology; and community projects.

The Entain:Sustain event will be fully carbon neutral, with all production and
travel associated with it off-set by the Group.

 

ENDS

 

Contacts

 

 Investor Relations                                        investors@entaingroup.com
 David Lloyd-Seed, Chief IR & Communications Officer       (https://coralracing-my.sharepoint.com/personal/jay_dossetter_entaingroup_com/Documents/2022%20Releases/investors@entaingroup.com)

 Davina Hobbs, Head of Investor Relations

 Callum Sims, IR Manager

 Sustainability Team

 Sophie Platts, Group Head of Sustainability               esg@entaingroup.com

                                                         (https://coralracing.sharepoint.com/sites/IRComms/Shared%20Documents/General/Corporate%20Communications%202021-22/PR%20Stories%20&%20Announcements/10.%20October%20'22/Entain%20Sustain/Press%20Release/esg@entaingroup.com)

 Media                                                     media@entaingroup.com

 Lisa Attenborough, Head of Corporate Communications

 Jay Dossetter, Head of Corporate PR

Jodie Hitch, PR Manager

 

 

About Entain plc

Entain plc (LSE: ENT) is a FTSE100 company and is one of the world's largest
sports-betting and gaming groups, operating both online and in the retail
sector. The Group owns a comprehensive portfolio of established brands; Sports
Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet
and Sports Interaction; Gaming Brands include Foxy Bingo, Gala, GiocoDigitale,
Ninja Casino, Optibet, Partypoker and PartyCasino. The Group owns proprietary
technology across all its core product verticals and in addition to its B2C
operations provides services to a number of third-party customers on a B2B
basis.

 

The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and
iGaming in the US. Entain provides the technology and capabilities which power
BetMGM as well as exclusive games and products, specially developed at its
in-house gaming studios. The Group is tax resident in the UK, operating in
over 40 regulated or regulating territories. Entain is a leader in ESG, a
member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a
science-based target, committing to be carbon net zero by 2035 and through the
Entain Foundation supports a variety of initiatives, focusing on safer
gambling, grassroots sport, diversity in technology and community projects.
For more information see the Group's website: www.entaingroup.com
(https://eur03.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.entaingroup.com%2F&data=05%7C01%7CJay.Dossetter%40entaingroup.com%7C594f872543384c24134208daa6bd6d5b%7C60c43c0a64ac4050bf3e31e1cdfffdeb%7C0%7C0%7C638005629752604135%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=%2F3YKjl1o%2Fq0rM4wkqCYygDbSgpThb9J7%2BfDZmLdtBzs%3D&reserved=0)
 

 

 1 SBC Socially Responsible Operator of the Year, GamCare Advanced Safer
Gambling Standard

(#_ftnref2)  2  One million interactions with 400,000 unique customers

 3  Q2 2022

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