** Shares of credit reporting agency Equifax EFX.N rise 1%
to $306.36
** Needham raises EFX price target to $350 from $320, which
represents a 15.4% upside to stock's last close
** Brokerage says EFX stands to benefit as falling interest
rates should help overall consumer lending activity
** Adds that EFX is more leveraged to lower rates given the
larger mortgage exposure
** Disciplined capital allocation, stronger balance sheet
and better quality of earnings make EFX likely to be able to
maintain its premium valuation over the next 12 months - Needham
** Seventeen of 22 brokerages rate the stock "buy" or
higher, four "hold" and one "sell"; their median PT is $302 -
LSEG data
** As of last close, EFX shares up 22.6% YTD
(Reporting by Arasu Kannagi Basil in Bengaluru)
((ArasuKannagi.Basil@thomsonreuters.com;))