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EFX Equifax News Story

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Equifax rises after slashing credit score pricing

** Shares of U.S. credit bureau Equifax EFX.N rise 3% premarket to $245

** Co on Tuesday says it
plans to offer
 its VantageScore 4.0 credit score service at more than 50% below market leader Fair Isaac Corp FICO.N, commonly known as FICO.

** FICO last week unveiled plans to sell its credit scores directly to mortgage lenders and resellers

** The move, which could potentially cut out credit bureaus like Equifax, sent major bureau stocks diving

** Shares of FICO fall 2.6% to $1,830 before the bell

** As of last close, EFX shares have fallen 6.6% YTD, while FICO is down 5.6%

 (Reporting by Ateev Bhandari in Bengaluru)

 ((Ateev.Bhandari@thomsonreuters.com;))

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