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EFX Equifax News Story

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UK's Experian falls after credit scorer FICO shifts to direct-to-reseller licensing model

** Credit data company Experian EXPN.L down 6.2% at 3,447p

** Stock is top loser on FTSE 100 .FTSE index, which is down 0.14%

** Credit scoring major FICO FICO.N says it will launch a direct-to-reseller licensing model for its credit score algorithm, reducing reliance on credit bureaus and lowering costs.

** Credit bureaus such as Experian, Equifax EFX.N and TransUnion TRU.N sell credit data and FICO scores in tri-merge reports

**  Citi analysts say that the move could eliminate margins Experian earns from distributing FICO credit scores

** YTD, the stock is down 0.12%

 (Reporting by Raechel Thankam Job)

 ((RaechelThankam.Job@thomsonreuters.com))

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