Valentino returns to Milan Fashion Week with flowery menswear show

Ermenegildo Zegna NV

16/06/2023 17:18

MILAN, June 16 (Reuters) - Italian luxury house
Valentino kicked off Milan Fashion Week's menswear shows on
Friday with a lineup combining blazers and coats with shorts, as
creative director Pierpaolo Piccioli sought to redefine the
meaning of the masculine identity.
    The collection used embroidered flowers to add a note of
delicacy to classic workwear pieces, with subversive elements
such as tissue flowers in lieu of ties.
    Valentino, which is controlled by Qatari investment vehicle
Mayhoola, presented its menswear collection for spring and
summer 2024 in the arched courtyard of Milan's state university.
    Valentino ditched the co-ed show model - the mixing of men's
and women's shows - which it had adopted for the last three
years and returned to Milan, where founder Valentino Garavani
staged the first Valentino menswear show in 1985.
    Milan Fashion Week includes 72 events and presentations of
menswear collections. It runs until June 20 and will feature
shows from high-end labels including Giorgio Armani, Prada
 1913.F , Dolce & Gabbana and Ermenegildo Zegna  JN0.F . 

 (Reporting by Elisa Anzolin; editing by Valentina Za)
 ((elisa.anzolin@thomsonreuters.com; 0039 0266129692;))