Prada says Armani not on its radar as it focuses on Versace turnaround

EssilorLuxottica SA

15/09/2026 16:26

MILAN, Sept 15 (Reuters) - Italian luxury group Prada 1913.F is focused on reviving the Versace business, which it acquired last year, and it is not considering a bid for rival Armani, Chief Executive Andrea Guerra told Reuters.
The comments come as the Armani fashion house prepares for a sale of a 15% stake in the company, a year after the death of its founder, Giorgio Armani.
"Armani is not on our radar. Today we are busy with many other things, including the evolution of Versace, so it is not on the agenda," Guerra told Reuters in an interview.
He added that since the Versace acquisition Prada had focused on integration, synergies and efficiencies but attention had shifted towards the brand's future over the past three months. The first runway show by its new designer Pieter Mulier is expected in January.
Asked about the possibility of launching smart glasses under one of the group's brands, Guerra said he did not see that happening in the "near future".
Last year Prada's Lorenzo Bertelli said the group held "exploratory talks" with licensing partner EssilorLuxottica ESLX.PA over the potential development of smart glasses under its brands, but no decision had been made. 

 (Reporting by Elisa Anzolin and Valentina Za 
Editing by Keith Weir)
 ((valentina.za@thomsonreuters.com; +39 02 6612 9526;))