RCS - Invest in Bogotá - “Bogotá Your Home”: A Showcase of Bogotá

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29/10/2024 16:38

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RNS Number : 1062K  Invest in Bogotá  29 October 2024

"Bogotá Your Home": A Showcase of Bogotá's New Image at COP16

BOGOTÁ, COLOMBIA / ACCESSWIRE / October 29, 2024 / "Bogotá tu casa" -
"Bogotá Your Home", a campaign led by the District Institute of Tourism in
collaboration with the Bogotá Chamber of Commerce and Invest in Bogotá, was
showcased at COP16 to hundreds of visitors. The campaign highlighted the
capital's key attributes and opportunities for tourists, entrepreneurs, and
investors.

"As Invest in Bogotá, we supported this activation to show the world why
Bogotá is a city full of opportunities for businesspeople, investors, and
global-scale events. We look forward to guiding international decision-makers
in exploring the city's investment opportunities as a platform for business
expansion and growth", said Isabella Muñoz.

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("Bogotá Your Home," the new campaign by the Bogotá District Institute of
Tourism, the Bogotá Chamber of Commerce, and Invest in Bogotá, was promoted
at COP16.)

The event took place at the House of Bogotá and the Bogotá Chamber of
Commerce at Bulevar del Río in Cali, the host city for the world's largest
biodiversity summit. Attendees enjoyed an urban music show, a large-scale
graffiti installation inspired by Bogotá's landscapes and ecosystems, and
other activities.

"We are here proudly representing Bogotá, showcasing a city of opportunities
that welcomes both locals and visitors. We strive to make Bogotá even greater
because it deserves more", stated Ovidio Claros Polanco, Executive President
of the Bogotá Chamber of Commerce.

The event also featured a digital photography exhibition titled "Bogotá, a
Biodiverse Destination", which presented 16 of the capital's key green and
conservation sites, such as wetlands, trails, viewpoints, and the stunning
Sumapaz paramo.

The exhibition aimed to encourage visitors to discover these natural
treasures, serving as both a visual portfolio and a tourist guide to explore
Bogotá's biodiversity and its balance between urban and natural environments.

The campaign "Bogotá Your Home" seeks to captivate and inspire both locals
and visitors, building trust and emotional connections. It is the result of a
well-coordinated effort between the Mayor's Office of Bogotá, the Bogotá
Chamber of Commerce, and Invest in Bogotá, institutions committed to the
city's development and competitiveness. [Watch the official campaign
video here (https://pr.report/3uzi) .]

"Bogotá Your Home at COP16 exemplifies how coordinated tourism efforts
between the Chamber of Commerce and Invest in Bogotá can strengthen the
city's competitiveness and development", emphasized Andrés Santamaría,
director of the District Institute of Tourism (IDT).

One of the most significant milestones of this campaign will take place on
November 4th in New York City, when the campaign will light up the screens of
Times Square to evoke emotions, build trust, and spark the interest of
potential tourists, entrepreneurs, and investors, especially from the North
American market.

"Path to Biodiversity Compliance from a Local Perspective"

During the weekend, the city's investment promotion agency also participated
in several activities, including the panel discussion "Path to Biodiversity
Compliance from a Local Perspective." This panel provided a space for
exchanging experiences with local and regional stakeholders on developing
tools and implementing actions to meet national and international biodiversity
conservation goals.

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(Invest in Bogotá participated in the panel "Path to Biodiversity Compliance
from a Local Perspective" at COP16.)

Bogotá has already begun implementing an integrated strategy across land,
air, and water to reduce pollution. This strategy includes restoring the
eastern hills, participatory and efficient management of the city's main
ecological structure, improving environmental quality-particularly in the
city's southwest-and comprehensive watershed management, among other
initiatives.

However, Mayor Carlos Fernando Galán called for greater inclusion of local
administrations in these discussions: "It is essential that subnational
governments have a voice that is heard. We possess the tools and the highest
capacity to act in our territories. However, since we are not part of the
negotiation stage, our voices often go unheard", he acknowledged.

Later, Invest in Bogotá participated in the CAF's (Andean Development
Corporation) joint commitment to sustainable cities and biodiversity, where
cities like Bogotá and Santa Marta prioritized nature conservation. The event
also included the First Meeting of the Mayors' Forum on Urban Nature and
Biodiversity, a space where cities reaffirmed their commitment to urban nature
and biodiversity and called for increased funding for these efforts.

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(Signing of the Capital Cities Commitment -#BiodiverCities- to further
integrate biodiversity into planning and sustainable development.)

COP16 aims to establish agendas, commitments, and frameworks for conserving
biological diversity, promoting sustainable use, and ensuring fair and
equitable sharing of the benefits derived from genetic resources. The summit
will conclude its agenda in Cali on November 1st.

Contact information

Phone number: (+57) 317 780 6158

Email: info@investinbogota.org (mailto:info@investinbogota.org)

SOURCE: Invest in Bogota

 

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