REG-Everest Global Plc: Acquisition of a cigar distributor and cigar lounge

Everest GlobalAnnouncement

29/08/2025 15:15

 

29 August 2025

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Everest Global plc

Acquisition of a cigar distributor and cigar lounge

 

Everest Global plc (LSE: EVST) ("Everest" or the "Company") is pleased to
announce that it has acquired the trade and assets of a cigar distributor and
cigar lounge from Rekam Limited (the "Seller") for £90,000 in cash.

The Seller has sold the business and its assets as a going concern to a newly
formed 100% subsidiary, N20 Nine Limited, excluding all creditors and cash
balances. The business will start trading under the new banner in September
2025. The Directors believe acquiring a cigar distributor and cigar lounge is
a highly complementary strategic move for its existing alcohol distribution
and retail business due to the powerful synergy between premium spirits and
fine cigars. Everest's existing alcohol distribution business will benefit
from a new outlet for its products in the cigar lounge. This new venture
creates an immediate additional direct-to-consumer retail channel, with a
flagship showcase for the distributor's own portfolio of products. It allows
the Company to curate specific brand experiences, educate consumers and build
significant brand loyalty in a controlled, upscale environment. This not only
opens up a new, high-margin revenue stream from direct sales but also serves
as an invaluable marketing and market research tool, providing direct feedback
on consumer preferences that can inform the broader distribution strategy.

The Directors of the Company take responsibility for the contents of this
announcement.

For further information please contact the following:

 Everest Global plc                                                                                            
                                                                                                               
 Andy Sui, Chief Executive Officer Rob Scott, Non-Executive Director  +44 (0) 776 775 1787 +27 (0)84 6006 001  
                                                                                                               
 SPARK Advisory Partners Limited                                                                               
 Andrew Emmot                                                         +44 (0) 20 3368 3555                     
                                                                                                               

 



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