RCS - Everplay Group plc - StoryToys announces LEGO® Bluey™ mobile game

EverplayAnnouncement

03/03/2025 07:15

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RNS Number : 9818Y  Everplay Group plc  03 March 2025

RNS Reach

3 March 2025

everplay group plc

("Group" or the "Company")

 

StoryToys announces LEGO® Bluey™ mobile game

 

everplay group plc, a leading global independent ("indie") games developer and
publisher of premium video games, working simulation games and children's
edutainment apps, is pleased to announce its wholly-owned subsidiary
StoryToys, has partnered with the LEGO Group and BBC Studios to create the
LEGO® Bluey™ mobile game.

 

The brand-new mobile game will bring the Emmy and BAFTA Award-winning Bluey TV
series into an engaging digital experience, thoughtfully designed to align
with young children's developmental needs, supporting both emotional and
cognitive growth through engaging, meaningful play. The mobile game will
feature characters, builds, and props from the upcoming LEGO Bluey range, and
is the fifth game StoryToys has made in collaboration with the LEGO Group.

 

Today's announcement is an example of an iconic brand choosing to partner with
StoryToys, joining the likes of LEGO® DUPLO® World, LEGO® DUPLO® Marvel,
Disney Coloring World, Barbie Color Creations, Hungry Caterpillar Play School,
Sesame Street Mecha Builders, Thomas & Friends™: Let's Roll and LEGO®
DUPLO® Peppa Pig.

 

The LEGO® Bluey™ mobile game will launch in August 2025 on the App Store
(https://apps.apple.com/us/app/id6740210196) and Google Play
(https://play.google.com/store/apps/details?id=com.storytoys.lego.bluey.googleplay)
, with pre-orders available now.

 

Steve Bell, Group Chief Executive Officer of everplay, commented:

 

"Today's announcement is an excellent example of an iconic children's brand
working with StoryToys as a trusted partner, extending the world-renowned
Bluey brand into the children's game space. We're thrilled to further extend
our partner network and are extremely excited for the launch of the LEGO Bluey
app later this year."

 

Emmet O'Neill, Chief Executive of StoryToys, commented:

 

"We are delighted to bring LEGO® Bluey™ to life as an interactive
experience that captures the joy, creativity, and playful learning that
families love about Bluey. This app builds upon the success of our LEGO®
DUPLO® apps and continues our mission to create engaging digital experiences
that support children's development through play."

 

 

For further information, please visit the StoryToys website: StoryToys
Partners with the LEGO Group and BBC Studios To Announce Release Of New LEGO®
Bluey™️ Mobile Game
(https://storytoys.com/blog/storytoys-partners-with-the-lego-group-and-bbc-studios-to-announce-release-of-new-lego-blueytm-mobile-game/)

 

LEGO, the LEGO logo and DUPLO are trademarks of the LEGO Group. ©2025 The
LEGO Group. All rights reserved.

App Store is a registered trademark of Apple Inc.

Google Play is a trademark of Google LLC.

 

 

Enquiries:

 

 everplay group plc                                                      ir@e (mailto:ir@everplaygroupplc.com) verplaygroupplc.

                                                                       (mailto:ir@everplaygroupplc.com) com (mailto:ir@everplaygroupplc.com)
 Steve Bell, Chief Executive Officer

 Rashid Varachia, Chief Financial Officer and Chief Operating Officer

 James Targett, Group Investor Relations Director

 Peel Hunt (Nominated Advisor and Joint Corporate Broker)                +44 (0)20 7418 8900

 Neil Patel / Benjamin Cryer / Kate Bannatyne

 Jefferies International Limited (Joint Corporate Broker)                +44 (0)20 7029 8000

 Philip Noblet / Will Brown / Shaam Vora

 Vigo Consulting (Financial Public Relations)                            +44 (0)20 7390 0233

 Jeremy Garcia / Fiona Hetherington / Anna Stacey

 everplay@vigoconsulting.com (mailto:everplaygroup@vigoconsulting.com)

 

 

About everplay group plc

 

everplay group plc (formerly Team17 Group plc) is an award winning and
leading global indie games label developer and publisher of premium video
games and apps, comprising three distinct divisions: Team17, astragon and
StoryToys. Team17 is a games developer, publisher and creative partner for
indie developers around the world, known for iconic IP such as Hell Let Loose,
Worms and Overcooked!. astragon is a leading games publisher, developer and
distributor of sophisticated working simulation games, including Construction
Simulator and Police Simulator, targeting a broad audience from young
enthusiasts to technical experts and casual gamers. Story Toys a world-class
developer and publisher of educational entertainment apps, bringing the
world's most popular characters, worlds and stories to life for children under
the age of eight, with apps including Disney Colouring World and LEGO®
DUPLO® PEPPA PIG.

 

Visit www.everplaygroupplc.com (http://www.everplaygroupplc.com) for more
information.

 

 

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