** Shares of coffee wholesaler Farmer Bros Co FARM.O rise
73.3% to $3.35
** Stock set to post best day ever if gains hold
** Co announces deal to sell its direct ship business,
including its Northlake, Texas facility to food processing co
TreeHouse Foods Inc THS.N for about $100 mln
** "Exiting the direct ship space will allow us to focus
almost exclusively on direct store delivery, which is our most
profitable and highest growth potential business"- CEO Deverl
Maserang
** Says following sale of Northlake facility, annual revenue
expected to be ~$350 mln with improved product margins
** "Proceeds from the sale will allow us to solidify our
financial position by recapitalizing the company" - FARM
** Including session gains, stock has fallen 25.6% YTD
(Reporting by Sruthi Narasimha Chari in Bengaluru)
((Sruthinarasimha.chari@thomsonreuters.com))