Ferrari hits 2026 sales target for Luce EV two months after launch
29/07/2026 14:50
Ferrari hits 2026 sales target for Luce EV two months after launch July 29 (Reuters) - Ferrari RACE.MI has hit its annual sales target for its controversial first electric vehicle model on the back of strong demand from China, the Financial Times reported on Wednesday, citing people familiar with the matter.
The luxury sports car maker had aimed to sell just under 500 units of the EV this year, the report said.
The €550,000 ($626,285.00) Luce is a four-door, five-seat family car which has baffled fans and commentators alike, as it looks nothing like the Italian marque's usual fare of low-slung, petrol-powered sports cars.
($1 = 0.8782 euros)
(Reporting by Kanjyik Ghosh in Barcelona; Editing by Kirsten Donovan)