REG - Fevertree Drinks PLC - FY22 Preliminary Results to 31 December 2022
22/03/2023 07:15
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RNS Number : 8015T Fevertree Drinks PLC 22 March 2023
Fevertree Drinks plc
FY22 Preliminary Results to 31 December 2022
Financial Highlights
· Strong top line performance with revenue growth of 11% year-on-year,
driven by 18% growth across the US, Europe and Rest of the World.
· Industry-wide inflationary pressures impacted the Group's gross
margin, most notably in glass costs and trans-Atlantic freight costs, these
were partially mitigated by positive pricing actions and improvements in sales
mix.
· Adjusted EBITDA of £39.7m was marginally ahead of expectations.
· With continued strong cash generation, the Group maintained its
strong balance sheet; paid a special dividend of £50m in May 2022 and
finished the year with £95.3m net cash.
· Proposed full year ordinary dividend of 16.31 pence per share, an
increase of 2% year-on-year.
· Reiterating guidance from January; FY23 revenue £390m - £405m and
EBITDA of £36m - £42m.
£m FY22 FY21 Change
Revenue
UK 116.2 118.3 (2)%
US 95.6 77.9 23%
Europe (Fever-Tree brand revenue) 89.2 78.6 13%
Europe total revenue* 101.0 88.2 14%
ROW 31.5 26.7 18%
Total 344.3 311.1 11%
Gross profit 118.8 130.9 (9)%
Gross margin 34.5% 42.1% (760)bps
Adjusted EBITDA 1 39.7 63.0 (37)%
Adjusted EBITDA margin 11.6% 20.2% (870)bps
Diluted EPS (pence per share) 21.32 38.19 (44)%
Ordinary Dividend (pence per share) 16.31 15.99 2%
Net cash 95.3 166.2 (43)%
*includes revenue from GDP's portfolio brands
Strategic highlights
· The Group further extended its clear position as the number one
premium mixer globally whilst making significant progress on its strategic
priorities in 2022:
o We remain the clear market leader in the UK, and successfully launched
into the Adult Soft Drink category, a potentially significant adjacent
opportunity, with our Ginger Beer and Sicilian Lemonade already among the top
performers in the category.
o We continue to build for long term success in the US, increasing
distribution and driving category growth. The acquisition of a non-carbonated
cocktail mixer business will accelerate the launch of the Fever-Tree cocktail
mixer range in 2023.
o We continued to invest in the brand across Europe, driving a significant
acceleration in Southern European markets where the brand continues to gain
market share.
o We completed significant route to market changes in Canada and Japan as we
position the brand for long term growth in key markets in the RoW.
o We made progress on a large number of initiatives, such as localising US
production and investing in our technology infrastructure which will improve
our operational capabilities, reduce costs and drive margin recovery in 2024
and beyond.
FY23 outlook and guidance
The Group remains confident of delivering strong growth in the year ahead and
we are reiterating our guidance range of £390m - £405m. This represents
growth of 13%-18% year-on-year, with momentum continuing across our growth
regions, especially the US, and a return to growth in our most established
market in the UK.
As highlighted in January, whilst the business is facing significant
inflationary headwinds, most notably in relation to glass bottle costs, we are
focused on mitigating actions through a combination of pricing across regions,
cost saving initiatives, and increased local US production. As a result the
Group expects to deliver EBITDA in line with previous guidance of between
£36m - £42m.
Tim Warrillow, Co-Founder and CEO of Fever-Tree, commented:
"The Group has delivered a strong sales performance with double digit revenue
growth underpinned by a very encouraging 18% average growth across the US,
Europe and Rest of the World. These regions now account for nearly 70% of our
business and their continued strong growth underlines our position as the
world's no.1 premium mixer brand.
We have seen an encouraging start to 2023 in our key growth markets and are
confident of maintaining the Group's momentum in the months ahead. The
Fever-Tree brand, as shown by our highest ever combined market share in the
UK, and leadership position across many markets, is stronger than it has ever
been and we remain committed to investing for the long-term both within our
core mixer category but also through our expansion into adjacent categories
such as adult soft drinks and cocktail mixers.
Whilst the Group continues to operate in a challenging cost environment, we
are resolutely focused on delivering a wide range of initiatives across the
business that will optimise operational capabilities and underpin our
confidence in driving margin improvement in 2024 and beyond."
There will be live audio webcast on Wednesday 22(nd) March 2023 at 10:00am GMT
which can be accessed below:
Fever-Tree Full Year 2022 Results
(https://www.investis-live.com/fever-tree/63f4a5aa33aa1a1200cd257f/gred)
For more information please contact:
Investor queries
Ann Hyams, Director of Investor Relations I ann.hyams@fever-tree.com
(mailto:ann.hyams@fever-tree.com) I +44 (0)20 4516 8106
Media queries
Oliver Winters, Director of Communications I oliver.winters@fever-tree.com
(mailto:oliver.winters@fever-tree.com) I +44 (0)770 332 9024
Nominated Advisor and Broker - Investec Bank plc
David Flin I Alex Wright I +44 (0)20 7597 5970
Corporate Broker - Morgan Stanley & Co, International plc
Andrew Foster I Jessica Pauley I +44 (0)20 7425 8000
Financial PR advisers - FGS Global
Faeth Birch +44 (0)7768 943 171; Anjali Unniknan +44 (0) 7826 534 233
FY22 Group Performance
Fever-Tree has delivered a robust set of results during another remarkably
challenging year. As well as extending our position as the number one premium
mixer brand globally, the Group has started to develop several key adjacent
opportunities for the brand, as well as strengthening our relationships across
our supply chain, and evolving our route-to-market in several key markets.
I am also delighted to report on the continuing global popularity of the brand
as we were voted "Number One Top Selling Mixer" and "Number One Top Trending
Mixer" for the ninth year running by Drinks International. Another
demonstration of the brand leading the global premium mixer category.
The Group delivered revenue of £344.3 million, representing an increase of
11% year-on-year. This was a very positive performance in the context of
continued On-Trade disruption across our markets in the first quarter of 2022,
followed by subdued consumer confidence as the cost of living rose during the
year. Despite the well-publicised headwinds, the On-Trade recovered well,
especially across Europe and in the US, where we saw particularly good growth.
Whilst the Group delivered good top line growth, industry-wide logistics
challenges and inflationary cost pressures impacted our margins for the full
year, with gross margins reducing to 34.5%. We delivered EBITDA of £39.7
million, a decrease of 36.8% year-on-year, as we continued to invest behind
the brand and our team, with operating expenses increasing to 23% of revenue
(2021: 21.9%). Profit before tax was £31.0 million, a 44.1% decrease compared
to 2021, and we ended the year with a strong balance sheet and net cash of
£95.3m, a decrease of 42.7% year-on-year, following the award of a £50
million special dividend to all shareholders in May 2022.
The management team is incredibly focused on improving the gross margin of the
Group in the coming years. Whilst we recognise that many of the headwinds
faced by the business are transitory, we are also working hard on a range of
profit optimisation initiatives to ensure the business operates efficiently as
it continues to grow at pace.
Our team have continued to work very closely with our partners throughout our
supply chain to help mitigate against an increased level of supply chain
disruption and inflationary pressures that have impacted the industry this
year. Logistics challenges were widespread, particularly with regards the
shipping of product to the US, with port congestion and continued rates of
inflation impacting shipping availability, lead times, pricing and other
disruption charges, such as demurrage. These headwinds impacted the business
significantly throughout the year and were compounded by delays in ramping up
production at our new US East Coast bottling plant, making us more reliant on
trans-Atlantic freight than we had predicted at the start of the year.
However, as the year progressed, US sea freight disruption started to subside
as we continued to scale up production with our US bottler. This sets the
business up well going into 2023, adding further capacity and flexibility to
our network, positioning us to realise our substantial ambition in the US
market.
We are now a truly global company, available in over 85 countries and produced
across ten sites globally; seven bottling sites and three canning sites. Our
increasingly local production network will underpin our growth ambitions in
both Europe and the US, continue to mitigate our exposure to elevated
logistics costs, and will help to reduce the carbon emissions associated with
our supply chain operations.
Strategic update I Good top line growth driven by international markets
Revenue, £m FY22 FY21 Change
UK 116.2 118.3 (2)%
US 95.6 77.9 23%
Europe (Fever-Tree brand revenue) 89.2 78.6 13%
Europe total revenue* 101.0 88.2 14%
ROW 31.5 26.7 18%
Total 344.3 311.1 11%
*includes GDP portfolio brand revenue
UK I Fever-Tree maintains market-leading position
Fever-Tree delivered £116.2m revenue in the UK, a slight decrease of 1.8%
year-on-year. The brand continues to lead the UK mixer category, with 45%
value share, more than twenty times larger than the next premium mixer brand
and c.50% larger than Schweppes 2 . We remain the mixer brand of choice for UK
consumers, with the highest household penetration of any mixer brand during
2022 3 .
Fever-Tree's sales in the On-Trade increased by 28% year-on-year despite the
impact of strikes and disruption on the key December trading period. We
continue to build our market share in the On-Trade, which increased to
c.50%(3) and our distribution and relationships with key customers are
stronger than ever. It was pleasing to see the On-Trade recover during the
first half of the year, to become an integral part of consumer social
occasions once again, although the over-45 age demographic has been slower to
return. Gin is recalibrating from its pre-COVID levels, however, the wider
Spirits category continues to grow in popularity, increasing in sales value by
13.4% compared to 2019 4 , and providing more opportunities for Fever-Tree to
be present on menus as part of the ever-popular long mixed drinking occasion.
As we enter 2023, I am confident that Fever-Tree's brand strength, unrivalled
range of products, exciting new innovation pipeline, and our excellent
relationships with the trade position us well to continue to build on our
market-leading position.
The On-Trade has always been a vital part of Fever-Tree's brand visibility and
as a vehicle for promoting trial, and so we were proactive in this channel as
it rebuilt. We took full advantage of the return of events in the UK, with
Fever-Tree branded bars at some of the country's most iconic sporting events,
such as Royal Ascot, The Oval, and Polo in the Park. Another On-Trade
highlight was our Summer of Spritz activation with Bill's, which included
branded Bill's terraces and bespoke menus, leading to a significant uplift in
Fever-Tree sales across their estate and perfectly showcased our Premium
flavoured Soda range.
In the Off-Trade the mixer category was lapping tough comparators after a
strong period of sales during the lockdowns of 2020 and 2021 and declined by
11% in 2022 5 . The brand has held its volume share within the category and
remains by far the largest premium mixer brand at UK retail with a
rate-of-sale on shelf seven times higher than the average rate-of-sale of
other premium mixers 6 . In addition, the spirits category continues to
perform well at retail, with rum the stand-out performer 7 . These trends
supported the growing popularity of our Gingers. Our Ginger Ale volume has
grown c.80% at retail since 2019 after strong distribution gains and
underscores the wider opportunity for our broad portfolio of products.
The business also started to explore two exciting adjacent opportunities
during 2022, with the potential to drive long-term growth in the UK. Firstly,
we started to position some of our products for the adult soft drink occasion,
with initial trials reaffirming our longstanding belief that our products'
natural ingredients, adult flavour profiles and low-calorie options, combined
with the sophistication of the brand, make us ideally positioned to extend
into this category. In the third quarter of the year, we introduced a new
4x250ml can format which has driven a strong performance in this category,
with our Soft Drink sales growing by 37% in Q4 2022 compared to the same
quarter in 2021. Next year we will launch new flavours specifically crafted
for the adult soft drink category as we build out the opportunity over the
coming years.
The second exciting opportunity has been the launch of our first airport bar.
After identifying a gap in the market for premium long-mixed drinks in a
sophisticated setting at airports we created a one-of-a-kind Fever-Tree bar at
Edinburgh airport, which opened in May. This has provided a great way to
showcase the brand in a new setting and has performed very strongly since
opening, significantly exceeding our sales expectations and demonstrating a
clear consumer demand for this type of offering at airports.
Overall, I'm pleased with the progress the brand has made in the UK during the
year. Unlike in many of our other markets, where significant whitespace exists
for the category and the brand, the fantastic job that we have done in the UK
in achieving such a high market share, high household penetration, and
widespread distribution across both channels means that we will be more
exposed to any continued consumer softening. Notwithstanding this, the
resilience of the spirits category, our position as an affordable luxury, and
the new adjacent opportunities we have identified give us confidence to manage
the brand with a long-term horizon and make the right choices around pricing
and investment that will continue to position us for sustained success in this
market.
US I Positive performance despite logistics disruption
Fever-Tree grew revenues by 22.7% during 2022 to deliver £95.6m sales (13% at
constant currency); another good performance in the US despite the operational
challenges we faced which meant we weren't able to fully satisfy the strong
underlying demand for the brand at certain points during the year.
Fever-Tree's On-Trade sales have been strong as the channel rebounded quickly
and the brand benefitted from the significant new distribution won over the
period since the pandemic began, including in 2022 more than 1,000 new points
of distribution in Marriott Hotels, along with new accounts at Disney and
Hilton Luxury Hotels, to name but a few. During the year, we increased our
number of On-Trade distribution points by 30% as we strengthened our position
as the premium mixer of choice in this channel. Our focus on high quality
On-Trade accounts, successful introduction of new products, and relationships
with our On-Trade customers, as well as our strong partnership with Southern
Glazer's Wines and Spirits ("SGWS"), gives us confidence that we will continue
to drive growth in this important channel, with a lot of whitespace still
ahead of us.
Fever-Tree also had a strong performance in the Off-Trade, with value growth
of 10% compared to 2021, and 117% compared to 2019 8 . Within the portfolio we
have seen particularly strong growth in Premium Club Soda as consumers search
for premium low calorie, low sugar options more frequently, as well as
maintaining our number one value share in Ginger Beer(7). Fever-Tree is the
largest premium mixer brand in the US, over two times larger than the next
premium competitor(7). Demand for the brand remains strong and despite having
to navigate significant logistics headwinds, we maintained our good
relationships with our customers. We have entered 2023 with healthy inventory
which, along with increased local production, means we are confident of
delivering strong growth in 2023.
We continue to invest in marketing and our multi-channel approach to brand
building encompassed a number of platforms and activations this year,
including digital, such as YouTube and social media, where we have delivered
messaging on the quality of our ingredients and "how to" tutorials, and a TVC
on Hulu and Disney+. In addition, we have introduced online grocery sampling
where we have included samples of Ginger Beer and Ginger Ale in online grocery
orders with some of our key retailers, such as Albertsons-Safeway.
We continue to support the On-Trade with "Fever-Tree perfect serve menus",
custom menu boards, outdoor parasols and other merchandise, as well as
creating our own pop-up bars across the country, including in the Four Seasons
LA and Chicago, and a Winter Chateau at the Pendry Hotel rooftop in Chicago.
Our merchandise and pop-up bars give the brand great visibility and enable us
to provide consumers with a fantastic experience as they enjoy perfectly
crafted cocktails using a range of Fever-Tree mixers.
The team remain focused on US consumer drinking trends so that we can innovate
in the most impactful way, creating mixers to pair with popular, fast-growing
and premiumising spirits. Following the successful introduction of Sparkling
Pink Grapefruit (targeting the Tequila occasion) and Lime and Yuzu (targeting
the Tequila and Vodka occasions) over recent years, our latest exciting
addition to the portfolio during 2022 was Blood Orange Ginger Beer, broadening
our Ginger Beer flavours offering, in the same way we have with our Tonic
range as a way to stimulate growth by recruiting new consumers and prompting
existing consumers to try something new. Partnering with Maker's Mark has
helped to propel our Blood Orange Ginger Beer launch, which has gained good
initial distribution across Publix, Kroger and Total Wine, and quickly became
our most successful ever new product launch in the US.
We made a significant strategic step during 2022, with the acquisition of
Powell & Mahoney to accelerate our growth into the non-carbonated mixer
category. This category is larger than the Tonic Water and Ginger Beer
markets, and is growing and premiumising at pace(8). Fever-Tree's established
credentials as the US's largest premium mixer, our proven track-record in
innovation to compliment popular spirits, our strong customer relationships,
and route to market make us very well-placed to enter this category. We
believe the acquisition will provide Fever-Tree with the ideal platform to
accelerate the Fever-Tree brand's entry into non-carbonated mixers and look
forward to launching our own Margarita Mix, Light Margarita Mix, and Bloody
Mary Mix into retail in the first half of 2023, using Powell & Mahoney's
existing national retail listings and established production partner as our
launchpad for growth.
After another exciting and productive year, where we continued to recruit new
customers, increased our distribution, introduced new products, and worked
with multiple spirit partners on successful co-promotion campaigns, we created
more demand than ever for the brand and extended our market leading position.
This performance, along with the supportive trends of long mixed drinking and
premiumisation makes us confident of driving further growth next year and
beyond.
Europe I Strong revenue growth driven by Southern Europe
Our European business delivered revenue of £101m, an increase of 14.4%
year-on-year (16% at constant currency). This performance was driven by
Fever-Tree's strong growth in our Next Wave markets, such as Italy and Spain,
where the On-Trade recovered well and we continue to increase our retail
distribution, leading to market share gains in our key markets across the
region.
The On-Trade channel accelerated in the second quarter following the removal
of Covid restrictions and continued to show good sales growth as the year
progressed with the return of tourism and local pent-up demand contributing to
a revival of out-of-home social occasions. Fever-Tree saw particularly strong
On-Trade growth in Benelux, Spain and Italy as we increased the range of our
portfolio and gained significant new distribution, contributing to higher
On-Trade sales during 2022 than pre-covid in 2019 across the region.
The Off-Trade channel was more subdued compared to the last two lock-down
impacted years, but Fever-Tree continues to perform well especially in some of
our key growth markets, including Spain, France and Italy, gaining momentum
throughout the year. Fever-Tree continues to drive growth and premiumisation
of the mixer category at retail in Europe, contributing to about a third of
the total category's growth since 2019, well ahead of any other premium brand,
and second only to Schweppes. We now hold c.15% of the retail branded mixer
value share, a 3% increase since 2019 9 . One exception to our strong progress
across the region was in Germany where we were impacted by softening consumer
sentiment, but we remain confident in our strong brand position within this
market and expect to continue to drive premium mixer growth once macro
conditions improve.
Long mixed drinks continue to grow in popularity across Europe, and as part of
this, the Gin & Tonic serve is performing strongly, with premium Gin sales
increasing by 15% between 2019 and 2021, with especially strong growth in
Italy, France and The Nordics 10 . Fever-Tree is both benefitting and helping
to drive the trend towards premium Gin & Tonics, as well as ensuring we
have a range of mixers to cater to the wider growing premium spirits category.
We have intensified our focus on category management with the aim of creating
a distinct mixer category at retail in key European markets, enabling
retailers to place more emphasis on how visible it is, how it's marketed to
consumers and the resources that are allocated to the space. As the driving
force behind this evolution, Fever-Tree is gaining more brand visibility
through shelf space and activations, encouraging more consumers to trade up to
premium mixers.
The brand's growing shelf space is enhanced by our expanding portfolio.
Following the launch of our Rhubarb & Raspberry Tonic across key European
markets last year, it has become one of our top three selling Tonic flavours
across the region, leveraging the trends towards bright, pink and sweeter
mixers. We continue to grow our Mediterranean Tonic, which is now our most
popular Tonic across a number of European markets, as well as introducing our
premium flavoured soda range, with the launch of Mexican Lime Soda, Blood
Orange Soda, and Sparkling Pink Grapefruit this year to capitalise on the
growing popularity of the Spritz serve, especially in the Summer months.
The focus of our marketing activities this year has been a number of above the
line campaigns, including our first national television campaign in Italy,
contributing to a substantial increase in brand awareness, as well as
continuing our television presence in Catalunya, Spain. Both campaigns
delivered our "3/4" message and the importance of the quality of our
ingredients. We have also strengthened our digital presence across Europe,
with local tailored communications to build awareness and increase consumer
engagement.
Co-promotions remain a focus of our marketing strategy with increasingly
regional execution to deliver consistent initiatives across multiple markets,
whilst continuing to adapt to local preferences, such as various campaigns
across more than ten markets with Lillet, giving us the opportunity to provide
for occasions beyond the G&T.
We continue to be confident in the opportunity across Europe. The premium
spirit and mixer categories are growing well, and Fever-Tree has continued to
extend its market-leading position across the region, building significant
scale in many of the key markets. We continue to invest behind the
opportunity, increasing our in-country expertise, strengthening our
relationships with our distributors, customers, and spirit partners, and we
have identified a number of markets that offer real potential over the medium-
and long-term.
RoW I Supportive trends and strategic progress driving growth
Fever-Tree delivered revenues of £31.5m in our Rest of the World Region, an
increase of 18.0% year-on-year, with particularly strong growth in Australia,
where Fever-Tree grew retail sales by 23%, gaining 3.6ppts of market share as
we drive growth of total mixers from the premium end 11 . Our Tonic continues
to grow ahead of the market, achieving 40% value share at grocery in the last
13 weeks of the year, up 2.4ppts year-on-year(10). We have also seen very
strong growth in categories outside of Tonic, with a third of our retail value
growth from our Gingers and Sodas after strong distribution gains last
year(10).
The brand is gaining distribution and optimising the portfolio to suit
Australian drinking occasions. To support our ambition to premiumise dark
spirit mixing, we launched Distillers Cola in Australia's largest liquor
retailer, Dan Murphy's, and top-tier On Premise venues. The launch of our can
format has had a positive impact on our sales, leading to incremental shelf
space and helping us to recruit new consumers to the brand. In the On-Trade,
we continue to activate at scale, the highlight of which was our own Gin &
Tonic weekend Festival, hosted in Brisbane.
In Canada, the On-Trade still had restrictions until March, but recovered well
once these were lifted, with sales across the channel surpassing 2019 levels
towards the end of the first quarter 12 . Fever-Tree continues to drive the
growth of the premium mixer category and remained the largest premium mixer
brand by value at Canadian retail. Ginger Beer performed incredibly well,
growing over 8ppts faster than the market through new distribution with key
retailers and expansion into our can format(7).
Consumers enjoy long mixed drinks across a range of serves in Canada. The
versatility of Fever-Tree's portfolio, providing a diverse range of premium
mixers, including Tonics, Gingers and Sparkling categories is therefore a
strong competitive advantage in this market. Following the launch of our
Sparkling Pink Grapefruit last year, our most successful new flavour launch in
the Canadian market, we have continued to focus on our Soda and Sparkling
liquids to capitalise on the popularity of the Paloma and Spritz Occasions, as
well as continuing to command a strong position in Tonics and Ginger Beer,
where we hold around 30% share in both categories(7).
In recognition of the long-term opportunity we see in the Canada, we made a
significant step change in our route-to-market this year by transitioning to a
new larger, more powerful distributor, Tree of Life. With over 70 years of
experience in the Canadian market, Tree of Life's strong multi-channel
coverage and broad reach has already secured new business for the brand, along
with more activations in both retail and in the On-Trade, improving our
visibility and accessibility to the Trade and the consumer.
We have also upgraded our route-to-market in Asia this year after the brand
agreed to take on Asahi Breweries as our new distribution partner in Japan,
with a three-year exclusive deal starting in January 2023. This move is
reflective of Asahi's belief in the significant future opportunity of the
premium mixer and adult soft drink category, and we are excited about working
with a company of their size and influence to go after the opportunity in this
potentially valuable market.
Asia remains a region with long-term potential for Fever-Tree, and we continue
to set the brand up for future success by ensuring it has a good presence in
high-end bars and hotels in cosmopolitan cities, and we continue to develop
our relationships with international and local spirits companies, including
Bacardi, Campari and Diageo. In addition, we are focused on making sure we are
working with the right distribution partners for the next stage of our
development, who match our ambitions, have good reach, and are willing to
invest alongside the brand. A good example of the relationship we have built
over the last couple of years is with our distribution partner in Cambodia,
who along with various spirit partners, supported us to host our first Gin
& Tonic Festival in the country. The festival attracted 2,000 people over
two days who got to participate in tastings, cocktail making competitions, and
enjoy other live entertainment whilst enjoying a Gin & Fever-Tree.
Fever-Tree Team
The Group continues to grow at pace across multiple regions, and we have made
a significant investment in new hires over the last few years to ensure we
have the appropriate structure and resource to satisfy our global growth
ambitions.
A focus for our recruitment during 2022 has been on senior hires within our
supply chain team as the business grows and becomes more complex, as well as
within our IT infrastructure team to support the implementation of a new
end-to-end operational processes programme which will embed technology across
our global operations to facilitate best in class ways of working, data and
insights.
Whilst the business grows in depth, breadth and complexity, we continue to
maintain and champion our entrepreneurial ethos. Ensuring that we maintain an
informal and open structure and culture that enables all of our team members
to feel that they can make a real difference to the business, whatever their
role or seniority.
Sustainability
Our sustainability framework has been developed to ensure the business focuses
on the right areas to deliver meaningful change. Fever-Tree's Roots &
Branches approach caters to both the environmental and social aspects of
sustainability and is validated by an alignment with the United Nations
Sustainable Development Goals. As part of the business' ongoing commitment to
sustainability, our ESG Committee meets quarterly to assess progress and
navigate sustainability challenges.
Fever-Tree's five sustainability branches help deliver against our
environmental and social aims. A focus on climate, conservation and the
circular economy drive the environmental side of our sustainability approach
whilst our work with communities and our colleagues ensures we're championing
social betterment.
We continue to conduct an annual cradle-to-grave lifecycle assessment on our
UK products and plan to extend this to our other key markets going forward.
This will help us understand the potential environmental benefits of
operational change such as the onshoring of sourcing and production
capabilities in the USA and Australia, reducing sea freight requirements
between continents. Similarly, our strict requirements we set ourselves for
offsetting ensure we're contributing to conservation by investing in
nature-based solutions within our supply chain.
We've also supported initiatives closer to home by extending our partnership
with Earthwatch to manage their UK portfolio of urban forests. We continue to
avoid using PET in our product packaging, instead opting for infinitely
recyclable glass and aluminium, and are committed to pursuing further
initiatives to support the circular economy going forward.
The social side of our sustainability approach is equally important to us
which is why we continue to develop our approach to supplier due diligence to
ensure we're operating in a responsible way, whilst supporting charitable
initiatives both across our markets and where we live and work. The year ahead
will mark our tenth year partnering with Malaria No More to help the
organisation achieve its goal of eliminating malaria and we have been very
encouraged by recent developments regarding a possible malaria vaccine and the
transformative impact this could have. Our Diversity, Equality and Inclusion
Committee meets regularly to discuss how best to support our own employees
alongside the communities we serve, and we continue to work with charities
such as Future Frontiers to support local communities and engage our employees
in meaningful causes.
Summary
As detailed above, I am encouraged by all that we have achieved at Fever-Tree
during 2022. Despite the significant unforeseen external challenges, we have
not only delivered strong top line growth but increased our global reach and
category opportunities, as well as making strategic supply chain progress, all
of which will help ensure the medium and long-term success of the business.
Furthermore, Fever-Tree's growth remains underpinned by strong global trends
to premium mixed and cocktail drinks. With the popularity of consuming spirits
growing ahead of wine and beer occasions, and the continued premiumisation of
the spirit and mixer categories our confidence in the future growth potential
for the brand is stronger than ever 13 .
The value of the global spirits market has been growing and premium spirits
have been driving this growth. From 2016 to 2021 the value of the premium and
super premium spirits categories across Fever-Tree's top 15 markets grew by
64%, to comprise over 40% of the category value, significantly outperforming
the standard and value segments. And this trend is forecast to continue so
that by 2025 the premium and super premium segments comprise almost 50% of the
category value 14 .
Fever-Tree, as the largest global premium mixer brand, is the primary driver
of premium mixer category growth, which compliments the expansion of the
premium spirit category. The combination of our first mover advantage, track
record against competition, increasing international footprint, product range,
global brand recognition, and relationships puts us in an unrivalled position
to capture the significant global opportunity.
Over the last few years, the strong and secure financial position of the Group
has enabled us to remain focused on the long-term opportunity, maintain a good
level of investment and make strategic progress. We continue to expand our
portfolio to cater to a greater number of spirit occasions and consumer
tastes, with several significant launches in 2022, including our
Limited-Edition range in the UK and our Blood Orange Ginger Beer in the US. In
addition, we started to explore two exciting adjacent opportunities for the
brand, firstly in UK adult soft drinks where we have extended the brand into a
new and significant category, as well as non-carbonated mixers in the US to
capitalise on popular serves such as the Margarita and Bloody Mary.
Macro headwinds remain into 2023, however, we are confident of maintaining the
Group's growth momentum into the new financial year. We will continue to work
to mitigate the impacts of input cost inflation and continued global logistic
disruption, with a particular focus on increasing the production output from
our US bottlers to decrease our reliance on trans-Atlantic freight.
The Group remains well-placed financially with a cash position at year end of
£95.3m and our asset light, outsourced business model continues to ensure we
have a low fixed cost base and the flexibility to manage any future
challenges.
Finance review
The Group continued to make good progress in 2022 with revenue of £344.3m
(2021: £311.1m), delivering growth of 11% against a challenging backdrop of
logistics disruption and macro-economic volatility.
Whilst performance in our most established market in the UK was impacted by
reduced consumer spend alongside disruption and strikes during the key
December trading period in the On-Trade, we continue to drive strong momentum
in our International regions, with combined growth of 18% year-on-year outside
the UK.
We made good strategic progress during 2022, with successful new product
launches in key markets, an initial entry into the adjacent adult soft
opportunity in the UK, the acquisition of Powell & Mahoney, and we have
moved to new distributors in Canada and Japan.
Alongside this, we continue to invest in our marketing, sustainability agenda
and our people and look forward to continuing to drive the strong momentum we
have in a number of exciting growth markets in 2023, including the US, Canada,
Australia as well as across our European markets.
The Group was impacted by on-going disruption to global logistics networks,
most notably through US port congestion and the pricing of Trans-Atlantic
shipping routes. Our exposure to these costs was exacerbated by a slower than
expected ramp up of local bottling on the East Coast of the US.
Alongside these cost pressures, following the Ukraine invasion, the subsequent
volatility and substantial inflation in energy costs resulted in material
glass cost surcharges in the second half of the year against a backdrop of
restricted glass bottle availability across our European suppliers.
As a result of these specific challenges, and broader inflationary cost
pressures across categories, gross margin was negatively impacted in the year.
Despite these impacts, we continued to invest behind the brand and our people
whilst making the operational investments required to deliver the future
opportunity. Underlying operating expenditure increased to 23.0% of Group
revenue (2021: 21.9%) which alongside the impacts on gross margin resulted in
a reduction in adjusted EBITDA margin to 11.6% (2021: 20.2%).
As we progress into 2023, conditions remain challenging, with elevated
macroeconomic uncertainty and intensifying inflationary pressures, especially
with regards the impact of energy costs into glass bottles and manufacturing.
As we navigate these challenging conditions we will continue to prioritise the
long-term health of the brand, passing through some of these impacts through
price across our regions, whilst focusing on our own margin improvement
initiatives. We remain confident that many of these headwinds will be
transitory and we will emerge from this period as a stronger organisation with
continued momentum in our key growth markets alongside a more diversified
mixer and soft drink opportunity in the UK.
The Group generated an adjusted EBITDA of £39.7m (2021: £63.0m), a reduction
of 36.8% on 2021. Working capital increased as a proportion of revenue to
23.6% (2021: 18.3%), which alongside the lower level of adjusted EBITDA
achieved, resulted in a reduction of operating cash flow conversion to 36.2%
(2021: 91.7%). Reduced operating cash flow, coupled with the payment of the
£50m special dividend in May 2022, lead to a reduction in cash held to
£95.3m (2021: £166.2m). As a reflection of our confidence in the on-going
financial strength of the Group, the Board is recommending a final dividend of
10.68 pence per share, an increase of 2% year-on-year.
Gross Margin
Gross margin of 34.5% represents a reduction from the 42.1% gross margin
reported in 2021. The main factors impacting gross margin were:
· Inflationary cost increases impacting underlying product costs and
logistics costs across regions.
· Further increases in the underlying cost of sea freight in the
first half of the year, alongside US port congestion and increased demurrage
charges resulting from the disruption. A slower than anticipated ramp up of
local US production resulted in an elevated level of exposure to these costs
in the second half of the year as additional UK production was required to
supplement US inventory levels.
· European energy cost inflation and volatility following the
invasion of Ukraine resulted in glass suppliers passing through significant
surcharges in the second half of the year to cover their unhedged exposures,
against a backdrop of restricted glass bottle availability as we progressed
through the year.
· Whilst pricing actions in our established regions, a strengthening
US dollar and changes in channel and regional mix drove margin improvement,
this was not sufficient to off-set the impact of these significant cost
headwinds.
Macro-economic volatility and the risk of further disruption remains elevated
in 2023. Inflationary pressures continue to intensify and we expect double
digit percentage increases across most product cost categories. We will seek
to offset these headwinds through a combination of pricing actions across
regions, increased on-boarding of US production and other cost saving
initiatives. However, over and above these movements, the impact of elevated
energy costs into glass bottle pricing is expected to be material in 2023. As
a glass-led business, we are particularly exposed to this significant headwind
and we are working with our glass suppliers to mitigate this cost wherever
possible as we progress through the year.
Against this backdrop we are focused on the actions we can take and continue
to work on a substantial program of activities to mitigate further inflation,
and crucially, to also set the business up for longer term profitable growth.
These actions can be broadly grouped into four key areas:
1. Expanding our production footprint: establishing capacity closer to
our key growth markets to minimise transport costs, optimise our inventory
holdings and facilitate quicker reactions to market dynamics. Our focus for
2023 is further increasing US bottling capacity and identifying US canning and
Australian bottling partners.
2. Optimising our existing footprint: working closely with our current
partners to drive efficiency and effectiveness as we manage our increasing
complexity.
3. Procurement: leveraging our global scale, with a focus in 2023 on
re-tendering our key glass partnerships, widening and on-shoring our supplier
base and ensuring our contracts are calibrated for both the current disruptive
environment and our longer-term growth as we scale through our regionalised
production footprint.
4. Technology: underpinning all of the above is a wide-ranging programme
to embed technology across our global operations that will give us best in
class ways of working, data and insights to manage near term disruption, as
well as underpinning our future growth. 2023 is the year in which we will be
implementing the majority of this programme of work and we expect to start to
drive benefits from this as we progress through the year.
We are confident that the implementation of our profit-driving initiatives
this year, reduced exposure to sea freight through on-boarding of local
production alongside any recalibration of the currently elevated energy
pricing will drive improvements in profitability in FY24 and beyond.
Operating expenditure
Underlying operating expenses increased by 16.3% in 2022 to £79.1m (2021:
£67.9m), increasing to 23.0% as a proportion of Group revenue (2021: 21.9%).
Our marketing spend was 9.8% of Fever-Tree brand revenue (2021: 9.3%) as we
continue to invest behind the brand, including a radio advertising campaign in
the UK, continued investment in digital in the US and a first national
television advertising in Italy, where we are seeing strong growth. Staff
costs and other overheads increased to 13.5% of Group revenue (2021: 12.5%),
with head count increases necessary to drive the wide range of strategic
projects we are working on across the business, whilst also strengthening our
supply chain and operations team.
The Group generated an adjusted EBITDA of £39.7m, a 36.8% decrease from 2021
(2021: £63.0m). The dilution in gross margin, due mainly to inflationary cost
pressures and continued exposure to elevated Trans-Atlantic freight charges,
coupled with marginally increased levels of underlying operating expenditure
as a proportion of revenue, has resulted in a retraction in adjusted EBITDA
margin to 11.6% (2021: 20.2%).
Depreciation charges increased marginally to £4.3m (2021: £3.2m) whilst
amortisation charges remained flat at £1.5m (2021: £1.5m). Share based
payments increased to £3.3m (2021: £2.7m), reflecting increasing levels of
long-term incentives issued to key staff members. As a result of these
movements, the 36.8% decrease in adjusted EBITDA translates to a 44.9%
decrease in operating profit to £30.6m (2021: £55.6m).
Tax
The effective tax rate in 2022 was 19.7% (2021: 19.7%) and was in line with
expectations.
Earnings Per Share
The basic earnings per share for the year are 21.36 pence (2021: 38.29 pence)
and the diluted earnings per share for the year are 21.32 pence (2021: 38.19
pence).
In order to compare earnings per share year on year, earnings have been
adjusted to exclude amortisation and the UK statutory tax rates have been
applied (disregarding other tax adjusting items). On this basis, normalised
earnings per share for 2022 are 22.59 pence per share and for 2021 were 39.70
pence per share, a decrease of 43.1%
Balance sheet and working capital
Trade and other receivables increased behind revenue growth to £72.4m (2021:
£70.3m). Whilst we recognise that the current macroeconomic environment
continues to contribute to an elevated level of credit risk, our strong
relationships and proactive engagement with customers position us well to
continue to manage the on-going credit risk. The movement in trade and other
receivables was partially offset by a marginal increase in trade and other
payables to £51.3m (2021: £49.4m).
Inventory levels have increased significantly to £60.1m (2021: £36.2m), with
the majority of this increase relating to elevated US inventory levels at year
end. This was the result of the steps we took in the second half of the year
to ensure we begin 2023 in a healthy position with which to service the strong
underlying demand in that market following the impact of the inventory
challenges we experienced in the US on reported growth in 2022.
As a result of the above movements, most notably the increase in inventory
holdings, working capital increased by £24.1m to £81.2m (2021: £57.1m), and
23.6% of revenue (2021: 18.3%). The increase in working capital, alongside the
36.8% reduction in adjusted EBITDA resulted in cash generated from operations
decreasing to 36.2% (2021: 91.7%).
Capital Expenditure
Due to the structure of the Group's business model, capital expenditure
requirements remain low, with additions of owned assets of £7.1m in the year
(2021: £5.8m). The additions in the year included continued investment in
reusable packaging in Germany, an asset under development relating to the
Group's technology programme alongside shelf racking for our new third-party
warehouse in the US.
During the year, new leases were entered into with respect to US warehousing, and the UK office lease was renewed for a further 5 years, resulting in additions of £15.1m in right-of-use assets (2021: £2.1m), offset by their corresponding liabilities.
Cash Position
The Group continues to retain a strong cash position, with cash at year end of £95.3m (2021: £166.2m). This platform provides a significant competitive advantage over many of our premium mixer competitors globally and has allowed the Group to remain focused on driving strategic progress whilst navigating the challenges and disruption in the external environment which have been on-going since early 2020.
The Group's Capital Allocation framework remains unchanged. We intend to retain sufficient cash to allow for investment against the opportunity ahead and primarily foresee this investment taking the form of operational expenditure, including upweighted marketing spend across our growth regions at the appropriate stage, whilst we also intend to retain sufficient cash reserves to allow us to take advantage of opportunities to upweight and accelerate investment as they arise.
Whilst not a priority or essential component of the Group's plans, we also remain vigilant with regards to M&A opportunities that would further assist with the delivery of our strategy, as demonstrated by the acquisition of Powell & Mahoney in 2022. Where the Board considers there to be surplus cash held on the Balance Sheet it will consider additional distribution to shareholders, as demonstrated by the payment of a £50m special dividend in 2022.
Dividend
The Group remains committed to a progressive dividend policy and as such, the Board is recommending a final dividend of 10.68 pence per share in respect of 2022 (2021: 10.47 pence per share) bringing the total ordinary dividend for the year to 16.31 pence per share (2021: 15.99 pence per share). If approved by shareholders at the AGM on 25 May 2023 the final dividend will be paid on 2 June 2023 to shareholders on the register on 21 April 2023.
Performance Indicators
The Group monitors its performance through a number of key indicators. These
are formulated at Board meetings and reviewed at both an operational and Board
level.
Progress against these key indicators was closely monitored during the year.
Due to the on-going challenges posed by macroeconomic volatility, targeted
performance was adjusted accordingly as the year progressed. Group revenue
growth was strong but marginally behind expectations, whilst the gross margin
and adjusted EBITDA margin were both down year on year and behind the Board's
expectations.
Revenue growth %
Group revenue growth was +10.7% in 2022 (2021: +23.4%).
Gross margin %
The Group achieved a gross margin of 34.5% in 2022 (2021: 42.1%).
Adjusted EBITDA margin %
The Group achieved an adjusted EBITDA margin of 11.6% in 2022 (2021: 20.2%).
CONSOLIDATED STATEMENT OF PROFIT OR LOSS AND OTHER COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2022
2022 2021
£m £m
Revenue 344.3 311.1
Cost of sales (225.5) (180.2)
Gross profit 118.8 130.9
Administrative expenses (88.2) (75.3)
Adjusted EBITDA 39.7 63.0
Depreciation (4.3) (3.2)
Amortisation (1.5) (1.5)
Share based payment charges (3.3) (2.7)
Operating profit 30.6 55.6
Finance income 0.8 0.3
Finance expense (0.4) (0.3)
Profit before tax 31.0 55.6
Tax expense (6.1) (11.0)
Profit for the year 24.9 44.6
Items that may be reclassified to profit or loss
Foreign currency translation difference of foreign operations (0.1) -
Effective portion of cash flow hedges (0.3) (1.3)
Related tax - 0.3
Total other comprehensive income (0.4) (1.0)
Total comprehensive income for the year 24.5 43.6
Earnings per share
Basic (pence)
21.36 38.29
Diluted (pence) 21.32 38.19
CONSOLIDATED STATEMENT OF FINANCIAL POSITION
AT 31 DECEMBER 2022
2022 2021
At 31 December 2022 £m £m
Non-current assets
Property, plant and equipment 25.6 9.6
Intangible assets 53.2 47.7
Deferred tax asset 1.9 2.8
Other non-current assets 1.8 -
Total non-current assets 82.5 60.1
Current assets
Inventories 60.1 36.2
Trade and other receivables 72.4 70.3
Derivative financial instruments - 0.9
Corporation tax asset 1.3 2.4
Cash and cash equivalents 95.3 166.2
Total current assets 229.1 276.0
Total assets 311.6 336.1
Current liabilities
Trade and other payables (51.3) (49.4)
Derivative financial instruments (1.8) -
Loans and borrowings - (0.1)
Lease liabilities (3.4) (0.7)
Corporation tax liability (0.8) (0.6)
Total current liabilities (57.3) (50.8)
Non-current liabilities
Lease liabilities (13.5) (2.1)
Deferred tax liability (1.6) (1.6)
Total non-current liabilities (15.1) (3.7)
Total liabilities (72.2) (54.5)
Net assets 239.2 281.6
Equity attributable to equity holders of the company
Share capital 0.3 0.3
Share premium 54.8 54.8
Capital redemption reserve 0.1 0.1
Cash flow hedge reserve (0.5) (0.2)
Translation reserve (0.3) (0.2)
Retained earnings 184.8 226.8
Total equity 239.2 281.6
CONSOLIDATED STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2022
2022 2021
£m £m
Operating activities
Profit before tax 31.0 55.6
Finance expense 0.4 0.3
Finance income (0.8) (0.3)
Depreciation of property, plant & equipment 4.3 3.2
Amortisation of intangible assets 1.5 1.5
Share based payments 3.3 2.7
Increase/(decrease) in impairment losses on receivables and inventories (3.1) 3.8
Gain on disposal of fixed asset - 0.1
36.6 66.9
(Increase)/Decrease in trade and other receivables (1.6) (14.6)
(Increase)/Decrease in inventories (23.5) 0.5
Increase/(Decrease) in trade and other payables 0.5 7.7
Increase/(Decrease) in derivative liability / (Increase)/Decrease in
derivative asset 2.4 (2.8)
(22.2) (9.2)
Cash generated from operations 14.4 57.7
Income taxes paid (5.9) (10.9)
Net cash flows from operating activities 8.5 46.8
Investing activities
Purchase of property, plant and equipment (4.6) (3.6)
Interest received 0.8 0.3
Investment in intangible assets (2.5) (1.0)
Acquisition of subsidiary, net of cash acquired (3.7) -
Net cash used in investing activities (10.0) (4.3)
Financing activities
Interest paid (0.1) (0.2)
Dividends paid (68.8) (18.4)
Repayment of loan - (0.1)
Payment of lease liabilities (1.8) (0.6)
Net cash used in financing activities (70.7) (19.3)
Net (decrease)/increase in cash and cash equivalents (72.2) 23.2
Cash and cash equivalents at beginning of period 166.2 143.1
Effect of movements in exchange rates on cash held 1.3 (0.1)
Cash and cash equivalents at end of period 95.3 166.2
Note to the Consolidated Financial Statements
1. Basis of Preparation
The financial information contained in this results announcement has been
prepared on the basis of the accounting policies set out in the statutory
financial statements for the year ended 31 December 2022. Whilst the financial
information included in this announcement has been computed in accordance with
the recognition and measurement requirements of UK adopted international
accounting standards, this announcement does not itself contain sufficient
disclosures to comply with UK adopted international accounting standards.
The financial information set out above does not constitute the company's
statutory accounts for 2022 or 2021. Statutory accounts for the years ended 31
December 2022 and 31 December 2021 have been reported on by the Independent
Auditor. The Independent Auditor's Report on the Annual Report and Financial
Statements for 2022 and 2021 was unqualified, did not draw attention to any
matters by way of emphasis, and did not contain a statement under 498(2) or
498(3) of the Companies Act 2006. Statutory accounts for the year ended 31
December 2021 have been filed with the Registrar of Companies. The statutory
accounts for the year ended 31 December 2022 will be delivered to the
Registrar in due course.
2. Revenue
An analysis of turnover by geographical market is given below:
2022 2021
£m £m
United Kingdom 116.2 118.3
United States of America 95.6 77.9
Europe 101.0 88.2
Rest of the World 31.5 26.7
344.3 311.1
3. Earnings per share
2022 2021
£m £m
Profit
Profit used in calculating basic and diluted EPS 24.9 44.6
Number of shares
Weighted average number of shares for the purpose of basic earnings per share 116,556,818 116,536,876
Weighted average number of dilutive employee share options outstanding 222,486 302,357
Weighted average number of shares for the purpose of diluted earnings per 116,779,304 116,839,233
share
Basic earnings per share (pence) 21.36 38.29
Diluted earnings per share (pence) 21.32 38.19
4. Dividends
Dividends paid:
2022 2021
In respect of the prior financial year
Pence per share 53.57 10.27
Total £62,202,735 £11,966,441
In respect of the period ended 30 June
Pence per share 5.63 5.52
Total £6,562,527 £6,433,462
£68,765,262 £18,399,903
The Directors are proposing a final dividend of 10.68 pence per share,
totaling £12,449,001 for 2022. This dividend has not been accrued in the
consolidated statement of financial position.
5. Adjusted EBITDA
Analysis within this results announcement refers to adjusted EBITDA. The Group
believes adjusted EBITDA to be a key indicator of underlying operational
performance, adjusting operating profit for several non-cash items. As a
consequence of these adjustments, the Group believes that adjusted EBITDA
represents normalised corporate profits. Adjusted EBITDA for the year ended 31
December 2022 is operating profit of £30.6m before depreciation of £4.3m,
amortisation of £1.5m and share based payment charges of £3.3m. Adjusted
EBITDA is an appropriate measure since it represents to users a normalised,
comparable operating profit, excluding the effects of the accounting estimates
and non-cash items mentioned above. The definition for adjusted EBITDA as
defined above is consistent with the definition applied in previous years.
This measure is not defined in the UK adopted international accounting
standards, which forms the basis of the financial information included in this
results announcement, and is not intended as a substitute for other GAAP
measures. Since this is an indicator specific to the Group's operational
structure, it may not be comparable to adjusted metrics used by other
companies.
1 Adjusted EBITDA is earnings before interest, tax, depreciation,
amortisation, share based payment charges and finance costs
2 CGA & IRI 13 weeks to 16/06/2022
3 Kantar
4 CGA
5 IRI 2022
6 IRI YTD 10/07/22 (Other premium brands: Schweppes 1783; Fentimans; London
Essence; Merchant's Heart; Double Dutch)
7 Nielsen YTD 12/09/2022
8 Nielsen
9 Nielsen & IRI
10 IWSR
11 Woolworths & Coles retail scanner data
12 CGA
13 IWSR
14 IWSR Fever-Tree Top 15 Markets: Australia, Austria, Benelux, Canada,
Denmark, France, Germany, Italy, Netherlands, Portugal, Spain, Sweden,
Switzerland, UK, USA
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