Adobe rises; William Blair assumes coverage with 'market perform'

Figma

26/03/2026 15:52

** Photoshop maker Adobe's ADBE.O shares rise 2.3% to $242.80

** William Blair assumes coverage and downgrades stock to "market perform" from "outperform"

** Flags intense competition co faces, particularly in its core product, Creative Cloud

** Brokerage notes rival companies Canva and Figma FIG.N are scaling rapidly, with annual recurring revenue growing over 30% and 40%, respectively

** "In comparison, Adobe's Digital Media segment is much larger at a $19 billion run-rate, but growing in the low double digits" - William Blair

** Avg. rating of 40 analysts is "buy;" their median PT is $310 - data compiled by LSEG

** ADBE has fallen 30.6% YTD

 (Reporting by Anhata Rooprai in Bengaluru)

 ((Anhata.Rooprai@thomsonreuters.com))