RCS - Filtronic PLC - Brand Refresh

FiltronicAnnouncement

16/07/2021 07:00

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RNS Number : 4197F  Filtronic PLC  16 July 2021

 

 

 

 

16 July 2021

 

 

Filtronic plc

("Filtronic")

Filtronic announces fresh new look.

Filtronic plc (AIM: FTC), the designer and manufacturer of RF, microwave, and
mmWave products for
the telecoms, critical communications, and defence applications markets, today announced that it has refreshed
its branding strategy.

 

Technology is evolving at a rapid pace, with Industry 4.0, 5G and 6G networks
driving the possibilities in exciting new directions. Filtronic have been at
the vanguard of RF and microwave technology for over 40 years and see
high-frequency technology as critical to the future of these next-generation
developments. As a trusted provider of innovative RF solutions to a range of
markets, including aerospace & defence, telecommunications infrastructure,
critical communications and space we work with many of the architects of this
new world.

 

Enabling the future through RF technology is our passion, and we are pushing
the boundaries of the possibilities in new mmWave wireless spectrum,
developing new products for exciting markets like High-Altitude Pseudo
Satellites ("HAPS") and trackside-to-train communications, and creating
world-class manufacturing processes that can deliver reliable and repeatable
high-quality solutions. Today, we announced a refresh of our brand identity
and launched a new company logo.

 

Our history is full of leading-edge technology developments, but the logo has
not changed in the past four decades. It's stood the test of time, but our
vision and mission have changed.

 

This brand refresh gives Filtronic a modern platform - a new identity that
tells our story, refreshes our look and is aligned with the company strategy.

 

In addition to a new logo and strapline, we have redeveloped our purpose,
vision, and mission.

 

Purpose: To be the trusted provider of innovative RF solutions.

Vision: Enabling the future of RF, microwave and mmWave communication.

Mission: Creating value for our clients through technology leadership.

 

"The Filtronic brand is renowned around the world, and we wanted to build on
our history and provide a platform for our future," said Walter Magiera, Chief
Commercial Officer. "This new image reflects the breadth of our products and
expertise, and this has evolved to encompass so much more than just our roots
in RF filter design."

 
Enquiries:

 

Filtronic plc
Tel. 0113 220 0000 or investor.relations@filtronic.com
(mailto:investor.relations@filtronic.com)

Richard Gibbs (Chief Executive Officer)
Michael Tyerman (Chief Financial Officer)

 

Walbrook PR Limited                                                     Tel. 020 7933 8780 or
filtronic@walbrookpr.com (mailto:filtronic@walbrookpr.com)

Paul Vann / Nick
Rome
Mob. 07768 807631

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