Brief: B2B Companies Will Lose More Than $10 Billion Because Of Ungoverned Use Of Generative AI
28/10/2025 13:28
Oct 28 (Reuters) - Forrester Research Inc FORR.O: FORRESTER’S 2026 B2B MARKETING, SALES, AND PRODUCT PREDICTIONS: B2B COMPANIES WILL LOSE MORE THAN $10 BILLION BECAUSE OF UNGOVERNED USE OF GENERATIVE AI Source text: ID:nBw7Rs4jca Further company coverage: FORR.O ((Reuters.Briefs@thomsonreuters.com;))