Fox to integrate Kalshi prediction market data across news platforms

Fox

07/04/2026 12:50

April 7 (Reuters) - Fox Corp FOXA.O said on Tuesday it will integrate Kalshi's prediction market data across its news and streaming platforms, reflecting a broader trend among media organizations to use market-based probabilities to complement traditional reporting.

Under the deal, Kalshi's data will be incorporated into FOX News Channel, FOX Business Network, FOX Weather and Fox's direct-to-consumer streaming platform, FOX One, providing forecasts linked to political, economic, weather and cultural events.

Kalshi will also work directly with Fox production teams to support real-time data visualization.

Prediction markets, which allow users to trade on the likelihood of future events, have become very popular after the 2024 U.S. presidential election.

Kalshi said around 70% of visitors use the platform primarily to view forecasts rather than for trading, underscoring growing demand for crowd-sourced probability data as an information tool.

 (Reporting by Kritika Lamba in Bengaluru)

 ((Kritika.Lamba@thomsonreuters.com;))