RCS - U.S. Polo Assn. - U.S. Polo Assn. Launches in Australia

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25/03/2025 13:15

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RNS Number : 9715B  United States Polo Association  25 March 2025

Multi-Billion-Dollar Global Sports Brand U.S. Polo Assn. Launches in Australia

WEST PALM BEACH, FL AND SYDNEY, AUSTRALIA / ACCESS Newswire
(https://www.accessnewswire.com/)  / March 25, 2025 / U.S. Polo Assn.
(https://uspoloassn.com/) , the official brand of the United States Polo
Association (USPA), is proud to announce its launch in the Australian market
alongside its brand partner Brand Machine Group (BMG). This entry further
enhances the multi-billion-dollar brand's global presence and expands U.S.
Polo Assn.'s reach into yet another new and exciting market.

U.S. Polo Assn.

U.S. Polo Assn. recently launched its Australian retail
website www.uspoloassn.com.au
(https://stats.nwe.io/x/html?final=aHR0cDovL3d3dy51c3BvbG9hc3NuLmNvbS5hdS8&sig=3fH0SXM68Z-wiajRlAfmeaQLg0JWjRqX0u-eyjQRhoGBtlOxFqc3xkSV15gyxRJD-3wIJpwctkTqEJimUP4slg&hit%2Csum=WyI0dGVveTEiLCI0dGVveTIiLCI0dGVveTAiXQ)
 with seamless access to the brand's iconic collections, showcasing the
fusion of classic and contemporary style that aligns with how Australians
live, work, and play. Website orders are now being fulfilled directly from the
new Sydney warehouse throughout Australia and New Zealand.

"With over 40 years of experience in the market, BMG has been an outstanding
partner for U.S. Polo Assn. in the U.K. and other European territories," said
J. Michael Prince, President and CEO of USPA Global, the company that manages
and oversees the multi-billion-dollar U.S. Polo Assn. brand. "As we celebrate
135 years of sport inspiration, we are confident that our partnership with BMG
in the Australian market will support the global growth of the brand and
deliver exceptional styles for our fans and consumers."

"Australia's fashion retailing market continues to grow and evolve with new
trends, changing consumer tastes, and new technologies. U.S. Polo Assn. looks
to be a part of the evolution of fashion in the region through this market
launch, by supporting the sport, and bringing that authentic connection to the
sport of polo to Australia," Prince added.

BMG has established a dedicated operation in Australia, led by Kevin Cliffe,
Country Manager, from a state-of-the-art 220-square-meter showroom in Sydney.
The new team encompasses sales, logistics, e-commerce, and customer service,
ensuring a strong foundation for growth.

"Entering the vibrant Australian market demonstrates yet another significant
milestone for U.S. Polo Assn. and for BMG's ongoing journey to revolutionize
the e-commerce and retail landscape," said Boo Jalil, CEO of Brand Machine
Group. "As one of the world's most popular brands, U.S. Polo Assn. is now
ideally poised to reach even more consumers than ever before in this unique
and trendsetting Australian market."

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. is the official brand of the United States Polo Association
(USPA), the largest association of polo clubs and polo players in North
America, founded in 1890 and based at the USPA National Polo Center in
Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports
inspiration alongside the USPA. With a multi-billion-dollar global footprint
and worldwide distribution through more than 1,200 U.S. Polo Assn. retail
stores as well as thousands of additional points of distribution, U.S. Polo
Assn. offers apparel, accessories, and footwear for men, women, and children
in more than 190 countries worldwide. Historic deals with ESPN in the United
States and Star Sports in India now broadcast several of the premier polo
championships in the world, sponsored by U.S. Polo Assn., making the thrilling
sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports
licensors in the world alongside the NFL, NBA, and MLB, according to License
Global. In addition, the sport-inspired brand is being recognized
internationally with awards for global and digital growth. Due to its
tremendous success as a global brand, U.S. Polo Assn. has been featured
in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo
Finance and Bloomberg, among many other noteworthy media sources around the
world.

For more information, visit uspoloassnglobal.com
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cudXNwb2xvYXNzbmdsb2JhbC5jb20v&sig=P7_kpVhfkge3CrQilwDDUfJMAacSAoPNDftyMpHn1q2QCWBEsgMf1OWE_NqXhLpxkPVQMPMl9DgboAfMdmwrmw&hit%2Csum=WyI0dGVveHkiLCI0dGVveTMiLCI0dGVveTAiXQ)
 and follow @uspoloassn
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS91c3BvbG9hc3NuLz9obD1lbg&sig=F_hGuCNNEeUzpxkxjYsEYOqVSwHEhuTXaZISzXqa0FqkxW7LJbPYgCNfIYIaTorFQW-WySP2FZETa_eVqa7vIQ&hit%2Csum=WyI0dGVveTQiLCI0dGVveTUiLCI0dGVveTAiXQ)
.

USPA Global is a subsidiary of the USPA and manages the global,
multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global
Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which
provides sports and lifestyle content. For more sports content,
visit globalpolo.com
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cuZ2xvYmFscG9sby5jb20vYnJvd3Nl&sig=jEH65Ci_AM6vqky8mEkT2wrQFZpI1oHhceLJ3hPA8s6JcWQrV8pvXCWg6pKOYjq5d-KoRhUpC3XmPKMaLgRBog&hit%2Csum=WyI0dGVveTYiLCI0dGVveTciLCI0dGVveTAiXQ)
.

About Brand Machine Group (BMG)

BMG is an international leader in fashion innovation which has established
itself as a vertical manufacturer and global licensing specialist with over
four decades of industry experience. Partnering with recognized market
leaders, BMG manages a seamless and collaborative process of designing,
manufacturing, and delivering quality products while championing the DNA of a
diverse portfolio of brands. Spanning fashion, sports, outdoor, and homeware,
including adult fashion, kidswear, and accessories.

BMG's portfolio of brands includes U.S. Polo Assn. Penfield, New Balance Kids,
Duchamp, Jack Wills, Flyers American Born, Lee Kids, Peckham Rye, Wrangler
Kids, Juicy Couture and Franklin & Marshall. BMG reaffirms its commitment
to upholding sustainable and ethical business practices by ensuring full
transparency throughout its global supply chain, aligning with the ETI Base
Code. Visit www.brandmachinegroup.com
(https://stats.nwe.io/x/html?final=aHR0cDovL3d3dy5icmFuZG1hY2hpbmVncm91cC5jb20&sig=Zv8wYOsiNtpX967r5eLRrqLKgABFy9S0I__CjwHhZmVuoG07V_kKQt_3wTc-tO1Rqlken_qy4K61xZvVmFzUcw&hit%2Csum=WyI0dG40aXkiLCI0dG40aXoiLCI0dGVveTAiXQ)
 and follow @brandmachinegroup
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9icmFuZG1hY2hpbmVncm91cC8&sig=B-ZfgbG2qlETksgRltijlLhjkfKZe1zahRbxPMmSy6tm18gcPD2Q7YrcWwAlXY2sltJ4OnBvcy3DkvAw42xqDA&hit%2Csum=WyI0dGVveWEiLCI0dGVveWIiLCI0dGVveTAiXQ)

Contact Information

Gina Digregorio

Marketing Director (U.K.)

gina.digregorio@brandmachinegroup.com

+44 (0) 2039 593 330

Stacey Kovalsky

Vice President, Global PR and Communications (U.S.)

skovalsky@uspagl.com

+001.561.790.8036

SOURCE: U.S. Polo Assn.

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