RCS - U.S. Polo Assn. - US Polo Assn. Apparel Partner for Cowdray Gold Cup

FrasersAnnouncement

23/07/2025 13:00

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RNS Number : 1377S  United States Polo Association  23 July 2025

 

U.S. Polo Assn. Celebrates Fifth Year as Official Apparel Partner for 2025
British Open Polo Championship for the Cowdray Gold Cup, Broadcast by the
Sports Brand Globally on ESPN for the First Time

La Dolfina/Scone Captures the Title Over Kazak, 9-8, in Front of Record Crowd

WEST PALM BEACH, FLA./MIDHURST, U.K. / ACCESS Newswire
(https://www.accessnewswire.com/)  / July 23, 2025 / U.S. Polo Assn.
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cudXNwb2xvYXNzbmdsb2JhbC5jb20v&sig=P7_kpVhfkge3CrQilwDDUfJMAacSAoPNDftyMpHn1q2QCWBEsgMf1OWE_NqXhLpxkPVQMPMl9DgboAfMdmwrmw&hit%2Csum=WyI0emdkOXIiLCI0emdkYW0iLCI0emdkOXQiXQ)
, the official brand of the United States Polo Association (USPA), served as
the Official Apparel Partner of the 2025 British Open Polo Championship for
the Cowdray Gold Cup, now in its fifth consecutive year of partnership
with Cowdray Park Polo Club
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cuY293ZHJheS5jby51ay9zcG9ydC9jb3dkcmF5LXBhcmstcG9sby1jbHViLw&sig=9tdFo5VmKNdLnUo-2fz4YidSMT2dVhR07or-_Gh-UUNiDp_d9LOK1z521BgQB8FOFiftw8ACyxqoogu4sRZQNA&hit%2Csum=WyI0emdqYWMiLCI0emdqaHgiLCI0emdkOXQiXQ)
. For the first time, USPA Global, the company that manages the
multi-billion-dollar U.S. Polo Assn. brand, and its media subsidiary, Global
Polo Entertainment (GPE), will broadcast the Cowdray Gold Cup on ESPN,
bringing high-goal British polo to a global sports audience. Check your local
listings for airtimes.

U.S. Polo Assn.

Photo Credit: Margarita Crotto (@margarita.crotto)

The 2025 British Open Polo Championship for the Cowdray Gold Cup was hosted at
the historic Cowdray Park Polo Club from June 24 to July 20, with over 35,000
sports fans attending the semi-finals and finals. The prestigious tournament
concluded with a thrilling final match as La Dolfina/Scone defeated Kazak with
a score of 9-8 in front of over 15,000 fans. Making history, La Dolfina/Scone
became the first team to win the British Open Polo Championship for the
Cowdray Gold Cup as a father-daughter duo, with legendary player Adolfo
Cambiaso and his daughter, Mia Cambiaso. La Dolfina/Scone's game started early
with a dominant 3-0 first chukker, maintaining control through sharp teamwork
and standout defensive plays from Mia Cambiaso despite a spirited push from
Kazak and key goals from Nico Pieres. U.S. Polo Assn. had the honor of
presenting the Most Valuable Player Award to Mia Cambiaso from La
Dolfina/Scone, who delivered an outstanding performance throughout the
tournament.

U.S. Polo Assn. provided co-branded apparel for all on-site staff and brought
immersive activations for event attendees. In collaboration with Brand
Machine Group
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cuYnJhbmRtYWNoaW5lZ3JvdXAuY29tLw&sig=f_xXh4RHayeyKE98IJIPHeATTGewvlmecIyt3lVT21gwPPH5cXZQnApCbDjScGCU3B0nu7Rp4U6wk8x4Me2zhA&hit%2Csum=WyI0emdkOXUiLCI0emdkOXYiLCI0emdkOXQiXQ)
 (BMG), U.S. Polo Assn.'s brand partner in the U.K., the brand hosted ticket
sweepstakes, divot stomp prizes, cap giveaways, shopping vouchers, and also
offered exclusive products sold on-site at a U.S. Polo Assn. pop-up
merchandise shop. The global sports brand also donated to Cowdray Park Polo
Club's designated charity, Midhurst Palliative Care, accepted by Dr. Alex
MacCallum, Chair of Trustees representing Midhurst Palliative Care.

"U.S. Polo Assn. is proud to support one of the top tournaments in the world
and help bring the excitement of the 2025 British Open Polo Championship for
the Cowdray Gold Cup to millions of viewers through ESPN for the first time,"
said J. Michael Prince, President and CEO of USPA Global, which manages and
oversees the multi-billion-dollar U.S. Polo Assn. brand. "This broadcast marks
a powerful moment for the sport of polo and aligns with our long-term
commitment to increasing access and exposure of the sport and our global
sports brand in the U.K., one of our fastest-growing markets, around the
globe."

Sports fans enjoyed watching one of the highest levels of polo competition
while experiencing the English charm of Cowdray Park Polo Club. The British
Open Polo Championship for the Cowdray Gold Cup is widely regarded as one of
the top tournaments in the world, alongside the U.S. Open Polo Championship®,
the Argentine Open Polo Championship, the USPA Gold Cup®, and the Queens Cup.
The event's high-goal players included some of the top names in the sport of
polo, such as Polo Hall of Famer Adolfo Cambiaso, as well as Poroto and Mia
Cambiaso, Facundo and Nico Pieres, Mark Tomlison, Tomas Beresford, James
Harper, Hugo Taylor, Camilo Castagnola, Hazel Jackson, and Hilario Ulloa, to
name a few.

"In partnership with U.S. Polo Assn., we continue to build authentic
connections while elevating the visibility of the iconic Cowdray Park Polo
Club on a global scale to sports fans and consumers," said Boo Jalil, CEO of
Brand Machine Group, the U.K., Australian/New Zealand, and Polish partner for
the U.S. Polo Assn. brand. "Bringing this prestigious tournament to ESPN
viewers worldwide marks a major milestone not only for English polo but for
the sport as a whole."

First played in 1956 on the illustrious Cowdray Estate, boasting 16,500 acres,
the Cowdray Gold Cup remains one of the most prestigious high-goal awards in
the United Kingdom and globally today. Cowdray Park is recognized as the 'Home
of English Polo,' with its first competitive polo tournament dating back to
1910. Located in the heart of England, Cowdray Park prides itself on its
strong heritage of sporting excellence, where top polo players from around the
world compete and are part of its history and tradition.

"Cowdray Park Polo Club is thrilled to have U.S. Polo Assn. as a valued and
long-standing partner of the Gold Cup Competition," said Jonathan Russell, CEO
of Cowdray Park Polo Club. "The support of U.S. Polo Assn. as the Official
Apparel Partner in the top tournament in the U.K. elevates the tournament
experience and helps position the Cowdray Gold Cup on the world stage with its
first-ever broadcast on ESPN."

Photo Credit: Margarita Crotto (@margarita.crotto)

Content Credit: @pololineok

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. is the official brand of the United States Polo Association
(USPA), the largest association of polo clubs and polo players in the United
States, founded in 1890 and based at the USPA National Polo Center in
Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports
inspiration alongside the USPA. With a multi-billion-dollar global footprint
and worldwide distribution through more than 1,100 U.S. Polo Assn. retail
stores as well as thousands of additional points of distribution, U.S. Polo
Assn. offers apparel, accessories, and footwear for men, women, and children
in more than 190 countries worldwide. Historic deals with ESPN in the United
States and Star Sports in India now broadcast several of the premier polo
championships in the world, sponsored by U.S. Polo Assn., making the thrilling
sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports
licensors in the world alongside the NFL, NBA, and MLB, according to License
Global. In addition, the sport-inspired brand is being recognized
internationally with awards for global and digital growth. Due to its
tremendous success as a global brand, U.S. Polo Assn. has been featured
in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo
Finance and Bloomberg, among many other noteworthy media sources around the
world.

For more information, visit uspoloassnglobal.com
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cudXNwb2xvYXNzbmdsb2JhbC5jb20v&sig=P7_kpVhfkge3CrQilwDDUfJMAacSAoPNDftyMpHn1q2QCWBEsgMf1OWE_NqXhLpxkPVQMPMl9DgboAfMdmwrmw&hit%2Csum=WyI0emdkOXIiLCI0emdkOXkiLCI0emdkOXQiXQ)
 and follow @uspoloassn
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS91c3BvbG9hc3NuLz9obD1lbg&sig=F_hGuCNNEeUzpxkxjYsEYOqVSwHEhuTXaZISzXqa0FqkxW7LJbPYgCNfIYIaTorFQW-WySP2FZETa_eVqa7vIQ&hit%2Csum=WyI0emdkOXoiLCI0emdkYTAiLCI0emdkOXQiXQ)
.

USPA Global is a subsidiary of the USPA and manages the global,
multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global
Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which
provides sports and lifestyle content. For more sports content,
visit globalpolo.com
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cuZ2xvYmFscG9sby5jb20vYnJvd3Nl&sig=jEH65Ci_AM6vqky8mEkT2wrQFZpI1oHhceLJ3hPA8s6JcWQrV8pvXCWg6pKOYjq5d-KoRhUpC3XmPKMaLgRBog&hit%2Csum=WyI0emdkYTEiLCI0emdkYTIiLCI0emdkOXQiXQ)
.

About Brand Machine Group (BMG)

BMG is an international leader in fashion innovation, which has established
itself as a vertical manufacturer and global licensing specialist with over
four decades of industry experience. Partnering with recognized market
leaders, BMG manages a seamless and collaborative process of designing,
manufacturing, and delivering quality products while championing the DNA of a
diverse portfolio of brands, spanning fashion, sports, outdoor, and homeware,
including adult fashion, kidswear, and accessories.

BMG's portfolio of brands includes U.S. Polo Assn. Penfield, New Balance Kids,
Duchamp, Jack Wills, Flyers American Born, Lee Kids, Peckham Rye, Wrangler
Kids, Juicy Couture. BMG reaffirms its commitment to upholding sustainable and
ethical business practices by ensuring full transparency throughout its global
supply chain, aligning with the ETI Base Code.

Visit uspoloassn.co.uk
(https://stats.nwe.io/x/html?final=aHR0cDovL3d3dy51c3BvbG9hc3NuLmNvLnVrLw&sig=3kaAXDXbbHE_V4b9qDYabuRvsL-pBSTVxY4rWOHrK5Id-f4w_o8RXeMUqd6646d1rbc5sV_hlWSw_Q7Z7uTauw&hit%2Csum=WyI0emdkYTMiLCI0emdkYTQiLCI0emdkOXQiXQ)
, brandmachinegroup.com
(https://stats.nwe.io/x/html?final=aHR0cDovL3d3dy5icmFuZG1hY2hpbmVncm91cC5jb20&sig=Zv8wYOsiNtpX967r5eLRrqLKgABFy9S0I__CjwHhZmVuoG07V_kKQt_3wTc-tO1Rqlken_qy4K61xZvVmFzUcw&hit%2Csum=WyI0emdkYTUiLCI0emdkYW4iLCI0emdkOXQiXQ)
, and follow @brandmachinegroup
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9icmFuZG1hY2hpbmVncm91cC8&sig=B-ZfgbG2qlETksgRltijlLhjkfKZe1zahRbxPMmSy6tm18gcPD2Q7YrcWwAlXY2sltJ4OnBvcy3DkvAw42xqDA&hit%2Csum=WyI0emdkYTciLCI0emdkYTgiLCI0emdkOXQiXQ)
. For appointments, contact sales@brandmachinegroup.com
(https://stats.nwe.io/x/html?final=bWFpbHRvOnNhbGVzQGJyYW5kbWFjaGluZWdyb3VwLmNvbQ&sig=VmIWtbRaJ3akEcQfOfSHYevhlYJSSZCSldPE0ZEvSScMeGuqg30rgtpkLL7RBHRx_e3-JHPWNkljWF9q_CCK4g&hit%2Csum=WyI0emdkYTkiLCI0emdkYWEiLCI0emdkOXQiXQ)
.

About Cowdray Park Polo Club

Cowdray Park Polo Club is often described as the Jewel in the Crown of
Cowdray. For the last century, Cowdray Park has been at the forefront of
professional polo in the U.K. and internationally. Competitive polo has been
played at Cowdray since 1910, when it was founded as a small country club by
the Pearson family, whose passion for the sport has been unwavering. Cowdray
hosts the internationally famous British Open Polo Championship for the
Cowdray Gold Cup, and polo teams from around the world flock to Cowdray to
participate. The Gold Cup is one of the most important events on the British
social calendar and attracts the single largest polo audience in the United
Kingdom.

For more information about polo at Cowdray, please
visit www.cowdraypolo.co.uk
(https://stats.nwe.io/x/html?final=aHR0cDovL3d3dy5jb3dkcmF5cG9sby5jby51aw&sig=kEpvXgFh91GsNQEpc6IelTGx4_8IbU04Q0Wr1SaKQq6vb7I1tEGmYDDc1hCKtUKJLo-eYm1eV5I0PNyNbUEF-g&hit%2Csum=WyI0emdkYWIiLCI0emdkYWMiLCI0emdkOXQiXQ)
.

###

Contact Information

Stacey Kovalsky

VP, Global PR & Communications

skovalsky@uspagl.com

+001.561.790.8036

Shannon Stilson

VP, Sports Marketing and Media

sstilson@uspagl.com

+001.561.227.6994

Gina Digregorio

Head of Marketing

gina.digregorio@brandmachinegroup.com

+44 (0) 7741 635 984

SOURCE: U.S. Polo Assn.

 

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