RCS - U.S. Polo Assn. - USPA Returns to Chestertons Polo in the Park

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10/06/2025 13:00

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RNS Number : 1658M  United States Polo Association  10 June 2025

 

U.S. Polo Assn. Returns as Official Apparel and Jersey Partner for Chestertons
Polo in the Park in Downtown London

 

Three-Day Polo Festival Welcomes Over 30,000 Global Attendees to Hurlingham
Park

 

WEST PALM BEACH, FLA./LONDON, U.K. / ACCESS Newswire
(https://www.accessnewswire.com/)  / June 10, 2025 / U.S. Polo Assn.
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cudXNwb2xvYXNzbmdsb2JhbC5jb20v&sig=P7_kpVhfkge3CrQilwDDUfJMAacSAoPNDftyMpHn1q2QCWBEsgMf1OWE_NqXhLpxkPVQMPMl9DgboAfMdmwrmw&hit%2Csum=WyI0eHA5cnciLCI0eHBhMGciLCI0eHA5cnkiXQ)
, the official brand of the United States Polo Association (USPA), proudly
served once again as the Official Apparel and Jersey Partner for Chestertons
Polo in the Park
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cucG9sb2ludGhlcGFya2xvbmRvbi5jb20v&sig=P_jXcgfJrNu00u4XDCAmakurp0aK9HGFaK7iDz2hqMZH3B-v1Z9JqS2q2rfjNOGDGK1QrFHRIdd-WJ07ekqEZg&hit%2Csum=WyI0eHA5cnoiLCI0eHA5czAiLCI0eHA5cnkiXQ)
, one of the world's largest and most iconic polo lifestyle festivals. Held
June 6-8, 2025, at the historic Hurlingham Park in the heart of London, this
year's edition welcomed over 30,000 attendees across three thrilling days of
international polo, sport-inspired fashion, and family-friendly entertainment.

U.S. Polo Assn. at Chestertons Polo in the Park

Team Riyadh and Tournament MVP Cesar Crespo and Arkham Team Punta Cana's Tommy
Severn Battling for the Ball at Chestertons Polo in the Park Wearing the
Iconic Double Horsement Logo From Apparel and Jersey Sponsor U.S. Polo Assn.

 

As the Official Apparel and Jersey Partner, U.S. Polo Assn. outfitted all
participating teams of the weekend, as well as staff uniforms. The brand also
hosted an immersive on-site experience for event attendees, featuring a
vibrant U.S. Polo Assn. merchandise tent showcasing official co-branded event
apparel, a polo-inspired photo wall, and interactive brand models, along with
contests and cap giveaways.

Now in its 15(th) year, Chestertons Polo in the Park is the only polo event
played in central London and continues to grow in prestige and popularity as
Europe's largest three-day polo and lifestyle event with action-packed polo
games, food festivals, luxury shopping, entertainment, and more. The highly
anticipated weekend kicked off with International Day on Friday, as England
faced Argentina, alongside six world-class polo teams representing different
global cities, followed by Saturday's Ladies Day, and the culminating event on
Sunday with Finals and Family Day, drawing crowds of polo enthusiasts from the
U.K. and across the globe. Team Riyadh won the weekend's tournament against
Akrham Team Punta Cana with a score of 10-5, and Cesar Crespo from Team Riyadh
was awarded Tournament MVP.

"Chestertons Polo in the Park is a one-of-a-kind event that brings together
the spirit of polo, our U.S. Polo Assn. brand, and the energy of London in a
fun, stylish, and accessible way," said J. Michael Prince, President and CEO
of USPA Global, the company that manages and markets the U.S. Polo Assn.
brand. "Our sponsorship reinforces the authentic connection between our brand
and the sport of polo while helping us further engage U.K. consumers in one of
our most important and fastest-growing markets."

The global, multi-billion-dollar U.S. Polo Assn. brand continues to expand
across the United Kingdom with store openings at McArthurGlen's East Midlands
and Cheshire Oaks and additional brick-and-mortar locations planned in the
coming years. U.K. consumers can also explore the brand's latest
sport-inspired styles for men, women, and children at www.uspoloassn.co.uk
(https://stats.nwe.io/x/html?final=aHR0cDovL3d3dy51c3BvbG9hc3NuLmNvLnVr&sig=FfRKSHKMo9336m7PpRU_5U2AokMKMA353kHx9SLO1B83fe7Kv7lKxQgoZ-r4EuU7s83D-XagLHSZ7GItB1EGew&hit%2Csum=WyI0eHA5czEiLCI0eHA5czIiLCI0eHA5cnkiXQ)
.

"As the strategic partner of U.S. Polo Assn. in the U.K., Chestertons Polo in
the Park is an ideal platform to showcase our sport-inspired brand's
connection to historic English polo," said Boo Jalil, CEO of Brand Machine
Group, U.S. Polo Assn.'s U.K. licensing partner. "This annual celebration not
only builds brand visibility in a meaningful way, but also highlights the fun,
fashion-forward, and approachable spirit of U.S. Polo Assn."

Set against the backdrop of one of polo's most historic venues - Hurlingham
Park, where the sport was first played in 1874, the event reflects decades of
tradition, including hosting the 1908 Olympic Polo Final and multiple
Westchester Cup matches between the United States and England.

"U.S. Polo Assn. is the perfect fit for Chestertons Polo in the Park, and we
value the continued support," said Rory Heron, Managing Director of Sportgate
International, the founding organizer of the event. "The brand's meaningful
connection to the game and globally recognized style brings authenticity,
accessibility, and innovative activations to our spectacular annual
celebration of sport and lifestyle in London."

Photo Captions:

1.   Team Riyadh and Tournament MVP Cesar Crespo and Arkham Team Punta
Cana's Tommy Severn Battling for the Ball at Chestertons Polo in the Park
Wearing the Iconic Double Horsement Logo From Apparel and Jersey Sponsor U.S.
Polo Assn.

2.   U.S. Polo Assn. Merchandise Pop-Up at Chestertons Polo in the Park

3.   Event Attendees Posing With Models of Official Apparel Sponsor U.S.
Polo Assn.

4.   Chestertons Polo in the Park Player Noor Khadra Signing U.S. Polo Assn.
Caps, Given Out at the Spectacular Three-Day Lifestyle Event

5.   Beautiful Chestertons Polo in the Park Guests Posing in U.S. Polo Assn.
Caps, Given Out at the Spectacular Three-Day Lifestyle Event

Photo Credit: Jen Deberigny

About U.S. Polo Assn.

U.S. Polo Assn. is the official brand of the United States Polo Association
(USPA), the largest association of polo clubs and polo players in the United
States, founded in 1890 and based at the USPA National Polo Center in
Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports
inspiration alongside the USPA. With a multi-billion-dollar global footprint
and worldwide distribution through more than 1,100 U.S. Polo Assn. retail
stores as well as thousands of additional points of distribution, U.S. Polo
Assn. offers apparel, accessories, and footwear for men, women, and children
in more than 190 countries worldwide. Historic deals with ESPN in the United
States and Star Sports in India now broadcast several of the premier polo
championships in the world, sponsored by U.S. Polo Assn., making the thrilling
sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports
licensors in the world alongside the NFL, NBA, and MLB, according to License
Global. In addition, the sport-inspired brand is being recognized
internationally with awards for global and digital growth. Due to its
tremendous success as a global brand, U.S. Polo Assn. has been featured
in Forbes, Fortune, Modern Retail, and GQ, as well as on Yahoo
Finance and Bloomberg, among many other noteworthy media sources around the
world.

For more information, visit uspoloassnglobal.com
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cudXNwb2xvYXNzbmdsb2JhbC5jb20v&sig=P7_kpVhfkge3CrQilwDDUfJMAacSAoPNDftyMpHn1q2QCWBEsgMf1OWE_NqXhLpxkPVQMPMl9DgboAfMdmwrmw&hit%2Csum=WyI0eHA5cnciLCI0eHA5czMiLCI0eHA5cnkiXQ)
 and follow @uspoloassn
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS91c3BvbG9hc3NuLz9obD1lbg&sig=F_hGuCNNEeUzpxkxjYsEYOqVSwHEhuTXaZISzXqa0FqkxW7LJbPYgCNfIYIaTorFQW-WySP2FZETa_eVqa7vIQ&hit%2Csum=WyI0eHA5czQiLCI0eHA5czUiLCI0eHA5cnkiXQ)
.

About Brand Machine Group (BMG)

BMG is an international leader in fashion innovation which has established
itself as a vertical manufacturer and global licensing specialist with over
four decades of industry experience. Partnering with recognized market
leaders, BMG manages a seamless and collaborative process of designing,
manufacturing, and delivering quality products while championing the DNA of a
diverse portfolio of brands, spanning fashion, sports, outdoor, and homeware
including adult fashion, kidswear, and accessories.

BMG's portfolio of brands includes U.S. Polo Assn. Penfield, New Balance Kids,
Duchamp, Jack Wills, Flyers American Born, Lee Kids, Peckham Rye, Wrangler
Kids, Juicy Couture, Franklin & Marshall, Elle Junior and Ben Sherman. BMG
reaffirms its commitment to upholding sustainable and ethical business
practices by ensuring full transparency throughout its global supply chain,
aligning with the ETI Base Code.

Visit brandmachinegroup.com
(https://stats.nwe.io/x/html?final=aHR0cDovL3d3dy5icmFuZG1hY2hpbmVncm91cC5jb20&sig=Zv8wYOsiNtpX967r5eLRrqLKgABFy9S0I__CjwHhZmVuoG07V_kKQt_3wTc-tO1Rqlken_qy4K61xZvVmFzUcw&hit%2Csum=WyI0eHA5czYiLCI0eHA5czciLCI0eHA5cnkiXQ)
 and follow @brandmachinegroup
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9icmFuZG1hY2hpbmVncm91cC8&sig=B-ZfgbG2qlETksgRltijlLhjkfKZe1zahRbxPMmSy6tm18gcPD2Q7YrcWwAlXY2sltJ4OnBvcy3DkvAw42xqDA&hit%2Csum=WyI0eHA5czgiLCI0eHA5czkiLCI0eHA5cnkiXQ)
. For appointments, contact sales@brandmachinegroup.com
(mailto:sales@brandmachinegroup.com) .

About Sportgate International

Sportgate International is an international event management and sports
marketing agency. Established in 2015, Sportgate International now owns events
and consults with companies, luxury brands, world-class venues, tourism
boards, and rights holders requiring sponsorship and event expertise.
Sportgate International owns a portfolio of luxury events which encourages and
enables the world's best brands, top companies, and individuals to further
their corporate or personal objectives. The company also works with some of
the most high-profile venues in the world, offering original content that
enables networking and marketing to specific audiences.

For more information, visit sportgateint.com
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cuc3BvcnRnYXRlaW50LmNvbS8&sig=AzQlHWwC1TITOeFguHVEQ2dfXm7bwY3KaKiWNkc8Ic5ztlH9dRjhISOZFJ0EzZvJ42h7vR0VPc3T9r2Mf7isVw&hit%2Csum=WyI0eHA5c2EiLCI0eHA5c2IiLCI0eHA5cnkiXQ)
.

Contact Information

Shannon Stilson

VP, Sports Marketing and Media
sstilson@uspagl.com (mailto:sstilson@uspagl.com)

+001.561.227.6994

Stacey Kovalsky

VP, Global PR and Communications
skovalsky@uspagl.com (mailto:skovalsky@uspagl.com)

+001.561.790.8036

SOURCE: U.S. Polo Assn.

Related Images

U.S. Polo Assn. at Chestertons Polo in the Park

U.S. Polo Assn. Merchandise Pop-Up at Chestertons Polo in the Park

U.S. Polo Assn. at Chestertons Polo in the Park

Event Attendees Posing With Models of Official Apparel Sponsor U.S. Polo Assn.

 

U.S. Polo Assn. at Chestertons Polo in the Park

Chestertons Polo in the Park Player Noor Khadra Signing U.S. Polo Assn. Caps,
Given Out at the Spectacular Three-Day Lifestyle Event

 

U.S. Polo Assn. at Chestertons Polo in the Park

Beautiful Chestertons Polo in the Park Guests Posing in U.S. Polo Assn. Caps,
Given Out at the Spectacular Three-Day Lifestyle Event

 

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