REG - Frasers Group PLC - Disposal

FrasersAnnouncement

30/10/2023 07:15

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RNS Number : 6182R  Frasers Group PLC  30 October 2023

Date: 30 October 2023

 

FRASERS GROUP PLC

 

 

Frasers Group Divests Missguided IP to SHEIN

 

Frasers Group ('Frasers' or 'the Group') today announces that it has divested
the IP of Missguided to SHEIN, in line with its disciplined approach to
managing its portfolio of brands. Under the terms of the transaction, SHEIN
will acquire the IP and trademarks of Missguided, whilst the Group will retain
Missguided's real estate and employees which have now been integrated into
Frasers' fashion division. This transaction has enabled exciting discussions
with SHEIN around opportunities for potential collaboration across our brand
portfolio.

 

Michael Murray, CEO of Frasers Group, said:

 

"With I Saw it First and Missy Empire, we now have a foothold in women's
digital-first fashion. Retaining the combined Frasers fashion teams whilst
rationalising our portfolio in this space to focus on fewer brands makes a lot
of sense in the current climate. We are also excited about the ongoing
discussions around further collaboration between Frasers Group and SHEIN."

 

Ends

 

 Frasers Group plc

 Robert Palmer, Company Secretary                 T. 0344 245 9200

 LEI: 213800JEGHHEAXIJDX34                        E. company.secretary@frasers.group

 Chris Wootton, Chief Financial Officer           T. 0344 245 9200

                                                  E. financial@frasers.group

 Ronnie Laffar, Head of PR & Communications       T. 07585 886189

                                                  E. fgpr@frasers.group

 Andrew Kasoulis, Investor Relations Director     T. 0344 245 9200

                                                  E. investor.relations@frasers.group

 Rosie Oddy, Brunswick Group, PR Advisors         T. 07734 861279

                                                  E. frasersgroup@brunswickgroup.com

 Barclays Bank PLC, acting through

 its Investment Bank

 Nicola Tennent                                                        T. 020 7623 2323

 Stuart Muress

 Deutsche Numis                                                        T. 020 7260 1000

 Luke Bordewich

 Stuart Ord

 Ollie Steele

 Liberum                                                               T. 020 3100 2000

 John Fishley

 Kane Collings

 Nikhil Varghese

 

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