REG - Frasers Group PLC - Frasers Group and MAP Active expand partnership

FrasersAnnouncement

24/03/2025 12:15

For best results when printing this announcement, please click on link below:
https://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20250324:nRSX9048Ba&default-theme=true

RNS Number : 9048B  Frasers Group PLC  24 March 2025

Frasers Group and MAP Active expand partnership to launch Sports Direct stores
across new markets in southeast Asia and India

 

24(th) March 2025 - Frasers Group plc ("Frasers" or "The Group") announces the
expansion of its existing partnership with MAP Active - leading sports,
fashion and distributor operator in south Asia - to launch Sports Direct in
five new markets, unlocking ambitious growth plans to open over 350 stores in
the region long-term.

 

Leveraging Sports Direct's leading sporting goods proposition and own brands,
the Group will utilise MAP Active's infrastructure, local expertise and
distributed brands to position Sports Direct as the premier sports retailer in
the region.

 

With support from Frasers Group's major brand partners, this expansion will
set a new benchmark for the sports retail sector in these markets. This latest
strategic partnership between Frasers Group and MAP Active will see Sports
Direct expand further into Indonesia, as well as enter India, the Philippines,
Thailand, Vietnam and Cambodia.

 

Michael Murray, CEO of Frasers Group said: "We're excited to announce further
expansion of our successful partnership with MAP Active to five dynamic new
markets where we see potential for long-term growth. Building on Sports
Direct's proven sports retail proposition and MAP Active's market expertise,
we look forward to growing our footprint and offering best-in-class brands to
consumers in the region."

 

V.P. Sharma, Group CEO of PT Mitra Adiperkasa Tbk said, "We are proud to
deepen our partnership with Frasers Group, leveraging our extensive retail
network and outstanding service to bring Sports Direct's world-class offerings
to customers across southern Asia. Our shared vision for excellence in sports
retail will enable us to create immersive brand experiences, drive engagement,
and set new standards for the industry in this vibrant region."

- ENDS -

 

 FRASERS GROUP PLC
 Robert Palmer, Company Secretary          T. 0344 245 9200

 LEI: 213800JEGHHEAXIJDX34                 E. company.secretary@frasers.group (mailto:company.secretary@frasers.group)

 Chris Wootton, Chief Financial Officer    T. 0344 245 9200

                                           E. financial@frasers.group
 Rosie Oddy, Brunswick Group, PR Advisors  T. 07734 861279

                                           E. frasersgroup@brunswickgroup.com (mailto:frasersgroup@brunswickgroup.com)
 Kathleen Glover                           T. 07878 771800

 Frasers Group PR                          E. fgpr@frasers.group

 

About Sports Direct

Sports Direct is a leading retailer of sports and fitness footwear, clothing,
and equipment. A brand driven by purpose; our mission is to use the powers of
sport to champion the legend in everybody. Whatever your sport, whatever your
style, and whatever your ambition, we offer the quality and choice to make
everyone feel like a winner. Whether it's football, running, training, boxing,
walking, dance, cycling or swimming, we aim to serve, support, and inspire
with products that bring out the best in everyone.

About Frasers Group plc

Frasers Group started as a small store in Maidenhead in 1982 and from there,
grew to become a global powerhouse. As the business evolved, 2019 saw the
rebrand of Sports Direct International to Frasers Group plc; a reflection of
the Group's growth and change in market identity.

Led by Chief Executive Michael Murray, the business is set on a formidable
upwards trajectory as it continues to expand with its pioneering approach to
retail. Frasers Group provides consumers with access to the world's best
Sports, Premium and Luxury brands with a vision to build the planet's most
admired and compelling brand ecosystem.

As a leader in the industry, Frasers Group is committed to rethinking retail
by driving digital innovation and providing unique store experiences to its
consumers globally.

About MAP Active

PT MAP Aktif Adiperkasa Tbk (MAA) is a 'brand commerce' entity operating in
ASEAN. A subsidiary of PT Mitra Adiperkasa Tbk (MAP), MAA operates more than
40 exclusive brands in 1,871 stores and 30 online sites. Its three principal
business lines are Sports, Leisure, and Kids which are sold via mono-brand and
wholly owned multi-brand store formats including PlanetSports.Asia, Sports
Station, Golf House, and Kidz Station. In 2018, the company acquired Astec, a
leading regional brand in badminton, fitness, and leisure activities founded
by Olympic Champions, Alan Budikusuma and Susi Susanti. For more information
about MAPA, please visit mapactive.id.

 

 

 

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  MSCFLFIFVSISFIE