REG - MySale Group PLCSports Direct Intl. - MySale Group forms partnership with Sports Direct <Origin Href="QuoteRef">MYSL.L</Origin> <Origin Href="QuoteRef">SPD.L</Origin>

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06/09/2014 16:25

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RNS Number : 1908M
MySale Group PLC
14 July 2014 
 
14 July 2014 
 
MySale Group forms partnership with Sports Direct, the UK's largest sports
retailer, to launch them in Australia and New Zealand 
 
Sports Direct International plc, the UK's largest and most successful high
street sports retailer, has announced plans to launch in Australia and New
Zealand by forming an online partnership with OzSale.com.au, part of the
MySale Group plc. 
 
Australia's and New Zealand's most successful online flash sales fashion
retailer will operate the e-commerce platform as part of a new joint venture,
giving Sports Direct immediate access to MySale's 12  million members. Sports
Direct owns a range of leading sports brands and offers its customers
exceptional quality and unbeatable value on its wide range of sporting goods.
Its Australian and New Zealand sites will be launched later this year and be
ready to ship goods in the same month. 
 
In parallel, Sports Direct announces that it intends to open three flagship
stores in Australia and one in New Zealand, replicating its UK retail model,
as well as hosting an OzSale.com.au outlet within each of the stores. It is
currently working with MySale on the project and will announce a partnership
with a leading Australian retail partner shortly. 
 
Commenting on the new joint venture, Dave Forsey, Sports Direct's Chief
Executive, said: "We are delighted to announce this partnership with MySale,
which will give Sports Direct access to the tremendous markets in Australia
and New Zealand and enable customers in both countries to benefit from our
quality and unbeatable value.It will be great to enter these markets, where
sport is a way of life. I have been really impressed by the team at MySale and
look forward to working with them." 
 
Jamie Jackson, MySale's Founder and Executive Vice Chairman added: "We are
really delighted with this new alliance with Sports Direct, which is one of
Britain's best and most exciting retailers. Sports Direct showed its
confidence in our business when it took a 4.8% stake in us a month ago,
shortly after our successful IPO. This partnership is the logical next step in
the development of our relationship." 
 
Enquiries: 
 
MySale Group plc                                                              
  +61 (0)2 8999 0407 
 
Jamie Jackson, Executive Director and Vice-Chairman 
 
Carl Jackson, Chief Executive 
 
Nominated Adviser and Joint Broker                                +44 (0)203
037 2000 
 
Macquarie Capital (Europe) Limited 
 
Steve Baldwin 
 
Nicholas Harland 
 
Joint Broker                                                                  
       +44 (0)20 7533 7727 
 
Zeus Capital Limited 
 
John Goold 
 
Nick Cowles 
 
Maitland (for MySale Group)                                               +44
(0)207 379 5151 
 
Neil Bennett 
 
Daniel Yea 
 
Sports Direct International                                                
+44 (0)845 129 9229 
 
Dave Forsey, Chief Executive 
 
Jeff Blue, Director, Strategic Development 
 
Powerscourt (for Sports Direct International)                 +44 (0)207 250
1446 
 
Rory Godson 
 
Victoria Palmer-Moore 
 
Greg Lawless 
 
About the MySale Group 
 
The MySale Group was founded in 2007 by Jamie Jackson and now has over 10
million members and operates websites in 6 countries employing more than 500
people. Ozsale,com.au, nzsale.co.nz and singsale.com.sg were the first flash
sale websites in their respective markets and are all now dominant e-commerce
businesses. The MySale websites operate in Malaysia, the Philippines and
Thailand with plans at an advanced stage to open in Korea, Hong Kong, US and
the UK. The group hosts flash sales that run for three days in each core
market across ladies wear, menswear, childrenswear, health, beauty and home
wares. Only members can access sales. Membership is free.   MySale
successfully floated on the London Stock Exchange's AIM market in June 2014. 
 
About Sports Direct International plc 
 
Sports Direct International plc is the UK's leading sports retailer by revenue
and operating profit, with approximately 400 stores across the UK.  The Group
provides an unrivalled range of products, offering exceptional quality and
unbeatable value, from a wide variety of third-party and Group-owned brands,
both in-store and online.  Sports Direct operates in 19 countries in Europe,
including Belgium, Austria, Slovenia, Portugal and France.The Group has an
extensive brand portfolio, comprising 28 internationally recognised sports,
fashion and lifestyle brands. Sports Direct was founded in 1982, listed on the
London Stock Exchange in 2007 and is a constituent of the FTSE 100 index. 
 
This information is provided by RNS
The company news service from the London Stock Exchange