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Reuters Insider - Breakingviews: Look mass market to beat Macau slowdown

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 https://insider.thomsonreuters.com/link.html?cn=share&cid=1323076&shareToken=Mzo1YjczOGZjZC05YjJiLTRkZTYtYWZlNC1jNDE5OTEzZDEwNzA%3D&playerName=ReutersNews 
                                                                       
 Source:             Thomson Reuters                                   
                                                                       
 Description:        A worrying dip in Macau casino revenue has made it 
                     clear that the gambling industry should shift     
                     focus away from VIPs and target the mass market,  
                     argues Breakingviews' Ethan Bilby.                
 
 
(To access all exclusive Reuters Insider programming visit: http://insider.thomsonreuters.com) 
 
 Short Link:  http://reut.rs/1wWdL3x  
 
 
Transcript (May be auto-generated)

 Macau's revenue dip is starting to look like a snowball downhill, Ethan. That's 
right, Tara. I mean this could be the worst year for Macau on record. Barclays 
is estimating a 1% decline in annual gaming revenue and we think the next year 
might not be any better and the street just isn't pricing in that these stocks 
may not see growth recover. It could be a falling growth or even slow growth 
next year and that's a pretty bad situation. In terms of VIPs, which a lot of 
these guys depend on, they're staying away because of China's anti-luxury 
crackdown and its other negatives like a smoking ban on the gaming floor. But 
it's not all bad news. If gaming companies can grow the mass market - that's 
tourists, they can still see earnings growth and that's because tourists may 
bring in lower revenue but they bring in higher margins. Now I know you've been 
crunching the numbers as to which companies look most vulnerable here and again,
it's those that are focused on those high rollers or VIPs. That's why we think 
companies like Galaxy Entertainment, and Wynn Macau may have a hard time. And 
that's because VIPs are so important to their revenue. I mean we're looking at 
maybe, if VIPs declined by 20% next year but mass market grew by 10%, then 
actually a lot of casinos could still see earnings grow. And that's just because
the EBITDA margin is better for the mass market segment. Now, for those who are 
really dependent on high rollers, it could still see declines of 1% to 3% in 
EBITDA. So basically shipping the mass market, going more to tourists like Las 
Vegas could be the best way to beat the odds in Macau slowdown. Okay. Beating 
the odds and Macau's revenue slowdown, look for those players who are into the 
mass market and stay away from those with the high rollers

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