RCS - Gana Media Group PLC - Strategic Media Partnership with Liga Premier FMF

Gana MediaAnnouncement

Mon 07:00

For best results when printing this announcement, please click on link below:
https://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20260330:nRSd5225Ya&default-theme=true

RNS Number : 5225Y  Gana Media Group PLC   30 March 2026

30 March 2026

 

Gana Media Group plc

("GANA" or "the Company")

 

Strategic Media Partnership with Liga Premier FMF

 

Gana Media Group ("GANA"), the 100% owner of Estadio Deportes, today announces
a strategic media partnership between Estadio Deportes and Liga Premier FMF,
one of Mexico's leading football leagues. The agreement establishes a
comprehensive content and distribution collaboration designed to expand the
league's media presence and deepen fan engagement across digital and broadcast
channels.

 

Under the agreement, Estadio Deportes will work alongside Liga Premier FMF to
develop and distribute a wide range of football content, including live match
coverage, editorial programming and digital media formats. The partnership
positions Estadio Deportes as a key media platform supporting the growth and
visibility of Mexico's lower football divisions.

 

Content Development and Distribution

The collaboration will include:

 

·      Live match broadcasts, including the traditional "Lunes Premier"
fixtures;

·      Coverage of the 2025-2026 season finals across Serie A and Serie
B;

·      Production of exclusive editorial and digital content;

·      Social media distribution, including highlights, short-form
content and behind-the-scenes access; and

·      Development of dedicated platforms, including Liga Premier TV and
Liga Premier Radio.

 

The agreement strengthens Estadio Deportes' position as a scaled sports media
platform within the Mexican market, with the ability to deliver consistent,
high-quality football content to a growing audience.

 

Strategic Positioning within a Vertically Integrated Ecosystem

This partnership enhances the existing vertically integrated sports media and
gaming ecosystem, where Estadio Deportes and its content platform will scale
the Mexican Liga Premier as a premium media asset while also driving direct
fan monetisation through the Estadio Gana betting operation.

 

The integration of media, content and betting infrastructure enables Gana to
capture value across the full lifecycle of sports engagement, from audience
acquisition through to monetisation.

 

Market Opportunity

Mexico represents an attractive growth market for iGaming, supported by strong
football engagement, increasing digital adoption and favourable demographic
trends.

 

The partnership is announced at a pivotal moment for the market, ahead of the
2026 FIFA World Cup, which Mexico will co-host. The tournament is expected to
drive substantial increases in sports viewership, media consumption and
betting activity across the region.

 

Mark Epstein, CEO of Gana Media Group said:

"The agreement further strengthens Gana Media Group's strategic positioning
within Latin America, reinforcing its ability to operate across both media and
gaming verticals. By combining premium sports content with integrated betting
capabilities, Gana is building a scalable platform designed to capitalise on
the continued growth of the Mexican iGaming market."

 

The Directors of the Company take responsibility for this announcement.

 

 

For further information, please contact:

 

Mobile Streams plc

John Barker, Chairman

+44 7711 920 865

www.mobilestreams.com

 

Beaumont Cornish (Nominated Adviser)

James Biddle and Roland Cornish

+44 (0) 20 7628 3396

Peterhouse Capital Limited (Broker)

Lucy Williams, Duncan Vasey and Eran Zucker

+44 (0) 20 7469 0930

 

 

About Reach announcements

 

This is a RNS Reach announcement. Reach is an investor communication service
aimed at assisting listed and unlisted (including AIM quoted) companies to
distribute media only / non-regulatory news releases into the public domain.
Information required to be notified under the AIM Rules for Companies, Market
Abuse Regulation or other regulation would be disseminated as an RNS
regulatory announcement and not on Reach.

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRAEAXDXADDKEFA



            Copyright 2019 Regulatory News Service, all rights reserved