Gap rises on plans to launch beauty and personal care line

GAP

04/09/2025 15:11

** Shares of apparel company Gap GAP.N rise 2.5% to $23.17

** Co says it will now offer beauty and personal care products this fall, including some under Old Navy brand

** Move aims to offset rising tariff costs and weak demand by expanding revenue beyond core apparel business

** Products include skincare, makeup and haircare, with most items priced under $25, according to WSJ report

** Up to last close, GAP stock down 4.4% YTD

 (Reporting by Anshi Sancheti)

 ((Anshi.Sancheti@thomsonreuters.com))