Freshpet rises after Morgan Stanley upgrades stock to 'overweight'

General Mills

24/02/2026 12:10

** Shares of pet food retailer Freshpet FRPT.O up 3% at $81 premarket

** Morgan Stanley upgrades rating to "overweight" from "equalweight," raises PT to $90 from $71

** Brokerage sees less competitive risk than previously from General Mills' GIS.N expansion in fresh dog food following the tepid consumer response to its Blue Buffalo's Love Made Fresh launch last year

** Also sees an underappreciated opportunity for FRPT with
Walmart's and Amazon's aggressive expansion in same-day grocery delivery

      ** 10 of 17 brokerages rate the stock "buy" or higher, 6 "hold" and 1 "sell" or lower; their median PT is $82 - data compiled by LSEG

** Stock fell 58% in 2025

 (Reporting by Koyena Das from Bengaluru)

 ((Koyena.das@thomsonreuters.com))