RCS - Gfinity PLC - Gfinity extends partnership with Venatus

GfinityAnnouncement

23/12/2021 07:00

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20211223:nRSW6079Wa&default-theme=true

RNS Number : 6079W  Gfinity PLC  23 December 2021

23 December 2021

 

Gfinity plc

("Gfinity" or the "Company")

 

Gfinity extends successful partnership with Venatus

 

Gfinity (AIM: GFIN), a world-leading esports and gaming solutions provider,
today announces an extension of its partnership with global advertising
technology platform, Venatus. The renewed agreement will see Gfinity continue
to benefit from the successful partnership, further accelerating its focus on
driving the value per user across its fast-growing websites under the Gfinity
Digital Media group (GDM). The GDM has seen significant growth across this
year, now including 8 unique sites and reaching more than 15 million unique
users in November 2021.

The renewed agreement extends the partnership into its third year, as Venatus
continues to monetise Gfinity's web platforms and direct campaigns which
connect with brands and publishers across the gaming community. GDM will also
continue to leverage audiences across its existing gaming sites, as well as
future site acquisitions, which is a core part of its growth strategy.

GDM is the foundation of Gfinity's financial model, delivering revenues of
£1.6m for the year ended 30 June 2021, up from roughly £0.3m in the previous
year. Much of this growth is due to the continued improvement in the
annualised value of each monthly user (MAU). Across the full year to June
2021, GDM averaged 10.7m monthly active unique users, delivering average
annualised revenue of 15.2p per user. Venatus' ability to reach and engage
with gamers across a range of devices will help GDM as it focuses on its
short-to-medium-term target of driving 50 million MAUs at a target of 30p per
MAU, which would generate revenue of £15.0 million per annum.

John Clarke, Chief Executive of Gfinity, said: "Successful partnerships with
gaming experts such as Venatus are helping the GDM to go from strength to
strength. We look forward to finding new and innovative ways to authentically
engage gamers, driving growth of owned and recurring revenue streams as we
target ambitious expansion over the years to come. The GDM is now an
established go-to destination for gaming audiences with more than 15 million
unique users choosing to visit our sites in November. We have confidence in
our ability to scale both the number of users we attract and the revenue per
user, due to the growth we have seen this year."

Rob Gay, CEO of Venatus said: "We're hugely proud of our ongoing and
successful partnership with Gfinity and excited for the future innovations it
will bring to Venatus' creative solutions and ad-tech platforms. This
extension of our partnership is an opportunity to continue to provide gamers
with unique and engaging experiences while driving growth and revenue for a
world-leading gaming brand. Our team is excited and energised by the
possibilities our partnership creates and we look forward to another
successful year."

 

ENDS

 

Enquiries:

 Gfinity plc                                                       www.gfinityplc.com (http://www.gfinityplc.com)

 John Clarke, CEO                                                  Via Teneo

 Teneo (Media)                                                     Tel: +44 7880 715975
 Anthony Di Natale                                                 Gfinity@teneo.com

 Canaccord Genuity Limited (AIM Nominated Adviser & Broker)        Tel: +44 (0)207 523 8150
 Bobbie Hilliam / Georgina McCooke

About Gfinity

Gfinity (AIM: GFIN) is a market-leading digital media publisher and technology
company in the rapidly growing esports and competitive gaming sector. Created
by gamers for the world's three billion gamers, Gfinity has a unique
understanding of this fast-growing global community. It uses this expertise
both to provide advisory services and to design, develop and deliver
unparalleled experiences and winning strategies for game publishers, sports
rights holders, commercial partners and media companies.

Gfinity connects its partners with the esports community in authentic and
innovative ways. This consists of on‑and-off-line competitions and
industry‑leading content production. Relationships include Activision
Blizzard, EA SPORTS, F1 Esports Series Red Bull, Abu Dhabi Motorsport
Management and Coca Cola.

Gfinity connects directly with tens of millions of gamers each month through
its digital media group, Gfinity Digital Media. Gfinity Digital Media includes
websites such as: Gfinityesports, RealSport101, Epicstream, Stock Informer,
StealthOptional, RacingGames.gg, MTGRocks.com and their respective social
channels.

All Gfinity services are underpinned by the Company's proprietary technology
platform, delivering a level playing field for all competitors and supporting
scalable multi-format leagues, ladders and knockout competitions.

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRAUOSNRAOUUURA