REG - Gfinity PLC - Athlos Platform integration into Playgendary

GfinityAnnouncement

04/01/2023 07:00

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RNS Number : 5763L  Gfinity PLC  04 January 2023

 

Athlos Tournament Platform to be integrated into games from Playgendary, a
global top ten mobile game developer with three billion downloads

 

Gfinity plc (AIM: GFIN), a world leading esports and gaming solutions provider
today announced that Athlos Game Technologies ("Athlos") has entered a one
year rolling commercial agreement with leading global mobile game operator,
Playgendary. The Athlos Tournament Platform will be integrated into
Playgendary games starting in 2023. The game titles will be announced when
ready to be launched. Athlos is 100% owned by Gfinity.

 

Under the terms of the agreement Athlos will be paid a monthly fee based on
the number of active users. The financial terms are commercially sensitive and
therefore will not be publicly disclosed at this time.

 

Playgendary is a global top-10 mobile game developer. It publishes leading
games such as Bowmasters, Tomb of the Mask and Kick the Buddy. Its games have
more than three billion installs and 250 million players online every month.
The Company works on ten or more projects simultaneously, continually adding
to its pipeline of game titles.

 

Gfinity launched Athlos Gaming Technologies in August 2022. Athlos provides
its clients with a competition platform that leverages the power of
competitive gaming to deepen player engagement, to lower player churn, and to
increase average revenue per user (ARPU). Athlos is market-leading owned tech
IP that can be integrated directly into games in a matter of hours, allowing
publishers to deliver advanced, complex competitive functionality without the
costly development overhead.

 

Athlos is currently being used to power the esports tournaments of three of
the world's most popular mobile games.

 

Gfinity Chairman Neville Upton said: "We are delighted to join forces with the
Playgendary team. Most gaming spend is now in-game and competitive players
spend significantly more than casual gamers. This means our market leading
technology can deliver a significant and direct cash benefit to publishers".

 

He added: "Playgendary is one of the world's leading mobile game publishers
with excellent games and a strong pipeline of new titles many of which benefit
from competitive play. The commercial model means that as competitive play
within the games grow so does Athlos' recurring revenue stream. This is one of
many similar deals that we aim to enter into with game publishers big and
small".

 

ENDS

Enquiries:

 Gfinity plc                                                      www.gfinityplc.com (http://www.gfinityplc.com/)

 John Clarke, CEO                                                 ir@gfinity.net (mailto:ir@gfinity.net)

 Canaccord Genuity Limited (AIM Nominated Adviser & Broker)       Tel: +44 (0)207 523 8150
 Bobbie Hilliam / Patrick Dolaghan

About Gfinity

Gfinity is a leading media and technology company in the fast growing esports
and gaming sector.  Founded in late 2012, Gfinity established itself as
esports and community engagement experts. More recently, the company's
business model has evolved to reflect the rapidly developing gaming market,
sharpening its strategic focus, based on 3 distinct areas:

Gfinity Digital Media is made up of 11 sites that reach up to 15 million
monthly unique active users and delivers 75 million impressions per month
across its social network of over 7,000,000 followers.

The Gfinity Engagement Platform (Athlos) is a fully configurable,
white-label, bespoke solution, designed to maximise community engagement
through competitive play, and is already trusted by some of the world's
biggest gaming and esports organisations.

Our JVs and Partnerships - Esports Solutions - allow the Company to benefit
from co-owned ideas, working with partners who value and benefit
from Gfinity's expertise, to create products such as the Global Racing
Series with Abu Dhabi Motorsport Management, and esports activities for
Manchester United FC, and Formula 1.

 

 

 

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