REG - Gfinity PLC - Gfinity launches Athlos Game Technologies

GfinityAnnouncement

24/08/2022 07:01

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RNS Number : 9705W  Gfinity PLC  24 August 2022

 

Gfinity launches Athlos Game Technologies, targeting the $127bn games services
sector

 

Electronic Arts ("EA") veteran Todd Sitrin appointed strategic advisor to
Athlos Game Technologies leadership team

 

Gfinity plc (AIM: GFIN), a world leading esports and gaming solutions
provider today announced the launch of Athlos Game Technologies ("Athlos").
 Athlos provides its clients with a tournament-based platform that leverages
the power of competitive gaming to deepen player engagement; to lower player
churn; and to increase average revenue per user (ARPU).

 

The Athlos product builds on Gfinity's expertise in powering competitive
programmes for organisations such as the Premier League and the global esports
programme of leading mobile games. Work continues on development of deeper
automation and scale, with the product being used 73 million times in the last
30 days. Athlos has a growing number of clients on recurring annual contracts
and a strong pipeline of prospective future clients.

 

Athlos is 100% owned by Gfinity. The Company is currently exploring
partnership opportunities with organisations with experience in delivering and
successfully managing SaaS business models.

 

Appointment of strategic advisor

 

The Company is also excited to announce the appointment of Todd Sitrin as a
strategic advisor to the Athlos leadership team. Todd is a video game veteran
with more than thirty years of experience and global leadership in interactive
and linear entertainment, esports, media, sports, and technology.   He has
launched and supported hundreds of live service and traditional games as well
as led critical, strategic growth initiatives at Electronic Arts for 20 years,
most recently as the Senior Vice President & General Manager of EA's
Competitive Gaming Entertainment. Todd's experience spans many of the world's
leading games including FIFA, Apex Legends, Madden NFL, The Sims and
Battlefield.

 

Gfinity Chairman, Neville Upton said: "Athlos Gaming Technologies is aligned
with Gfinity's strategic focus on generating value by owning, scaling and
monetising communities and our owned tech IP. In-game, live-service revenues
are a key focus of the industry. It amounts to $127bn p.a., more than double
the value of up-front game sales revenues. Engaged competitive gamers can
spend 30X in game compared to the non-competitive gamer. This is where Athlos
delivers by dramatically increasing the number of engaged competitive gamers
in any game whether on mobile, PC, or console.   The launch of the platform
supports our confidence for performing in line with market expectations."

 

He added: "We are delighted to welcome Todd Sitrin to the Athlos team. His
extensive knowledge of the game publisher universe and impressive track record
of delivering major strategic initiatives will make a massive impact as we
grow Athlos into a product that is built into tens of 1000's of games
worldwide. By adding Todd to an already strong leadership group, we are
pushing forward with our exciting plans at pace. Athlos plays in one of the
fastest growing segments of the gaming industry and Todd's expertise will be
invaluable to helping it be a success."

 

-Ends-

 

 

 

Enquiries:

 

Gfinity plc John Clarke, CEO, www.ir@gfinity.net (http://www.ir@gfinity.net)

 

Canaccord Genuity Limited (AIM Nominated Adviser & Broker)

Tel: +44 (0)207 523 8150

Bobbie Hilliam / Patrick Dolaghan

 

About Gfinity

 

Gfinity (AIM: GFIN) is a market-leading digital media publisher and technology
company in the rapidly growing esports and competitive gaming sector. Created
by gamers for the world's three billion gamers, Gfinity has a unique
understanding of this fast-growing global community. It uses this expertise
both to provide advisory services and to design, develop and deliver
unparalleled experiences and winning strategies for game publishers, sports
rights holders, commercial partners, and media companies. Gfinity connects its
partners with the esports community in authentic and innovative ways. This
consists of on‑and-off-line competitions and industry‑leading content
production. Relationships include Activision Blizzard, EA SPORTS, F1 Esports
Series Red Bull, Abu Dhabi Motorsport Management and Coca Cola. Gfinity
connects directly with tens of millions of gamers each month through its
digital media group, Gfinity Digital Media. Gfinity Digital Media includes
websites such as: Gfinityesports, RealSport101, Epicstream, Stock Informer,
StealthOptional, RacingGames.gg, MTGRocks.com and their respective social
channels. All Gfinity services are underpinned by the Company's proprietary
technology platform, delivering a level playing field for all competitors and
supporting scalable multi-format leagues, ladders, and knockout competitions.

 

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