REG-Grand Vision Media: Statement re New Strategic Partner in Korea

Grand Vision Media HoldingsAnnouncement

31/01/2019 07:05

London 31(st) January 2019

Grand Vision Media Holdings Plc

(“GVMH” or the Company”)

New Strategic Partner in Korea

Grand Vision Media Holdings Plc today announces the appointment of a strategic
partner in Korea.  GVMH has signed a strategic alliance agreement with CY
Group in Korea.  CY Group is a privately held conglomerate with business
interests in retail, cosmetics and marketing.  

CY Group will introduce Korean advertisers to GVMH’s marketing services
including GVMH’s cinema OOH network and its digital marketing solutions. 
These services will be of particular interest to Korea’s tourism and retail
sectors, which are keen to capture a bigger portion of tourist spending. 
Korea has always been among the top travel destinations for Chinese
tourists.  In 2018, number of visits by Chinese tourists increased by 15% to
4.8 million, representing 31.2% of total foreign tourist visits to the
country(1).

In addition, through the introduction by CY Group, GVMH is working with CJ CGV
Cinemas to do a pilot project implementing GVMH’s cinema-centric marketing
model in Korea.  GVMH will be installing glasses-free 3D advertising panels
in several selected cinemas in Seoul to attract local advertisers.  CJ CGV is
the largest multiplex cinema chain in Korea.  It currently operates at 463
locations internationally, including 151 locations in Korea(2). 

Jonathan Lo, CEO, said “GVMH continues its overseas expansion to capture a
bigger share of Chinese outbound tourism marketing. With this new alliance, we
are well placed to benefit by increasing our presence in Korea, one of the
main tourist destinations for the Chinese.  We are continuing to develop our
business in line with our strategy of working with local partners to reach new
advertisers.  The pilot project with CJ CGV cinemas is also a significant
milestone.  It means our business model of cinema-centric marketing and use
of innovative visual technologies has universal appeal.”

1. The Korea Bizwire, January 23 2019
(http://koreabizwire.com/number-of-foreign-tourists-to-s-korea-up-15-pct-in-2018/131016)

2. Variety, 10 July 2018
(https://variety.com/2018/film/asia/korea-cj-cgv-seeks-10000-screens-worldwide-by-2020-1202870154/)

**ENDS**

For further information, photos and enquiries please contact:

 Grand Vision Media Holdings plc                        Jonathan Lo / Ajay Rajpal info@gvmh.co.uk                                                   Tel: +44 (0) 20 7866 2145  
 Alfred Henry Corporate Finance Ltd, Corporate Advisor  Nick Michaels / Jon Isaacs enquiries@alfredhenry.com                                        Tel: +44 (0) 20 3772 0021  
 Alexander David Securities Ltd, Broker                 David Scott david.scott@ad-securities.com  James Dewhurst james.dewhurst@ad-securities.com  Tel: +44 (0) 20 7448 9820  
 Keene Communications, Public Relations                 Alex Glover alex@keenecomms.com                                                             Tel: +44 (0) 7887 610335   

Company web site: www.gvmh.co.uk

About GVMH

Grand Vision Media Holdings Plc is an integrated out-door digital media
company deploying innovative display and marketing technologies at strategic,
high-traffic locations. Its glasses-free 3D technology in digital out-of-home
(OOH) media is enabling advertisers to engage with affluent consumers in
important and growing markets such as China and elsewhere around the world.

The company deploys glasses-free 3D technology in cinemas to take advantage of
the growth in audiences in China in terms of box office, number of cinemas and
number of viewers. In addition to traditional advertising revenue, we set out
to monetise the benefits generated by user interaction with 3D panels by
targeted social media advertising and, also by profit sharing from
transactions.

In June 2018 the Company listed on The London Stock Exchange helping it to
attract further investment to build out our business within China itself; the
company's current footprint in China represents less than 5% of the market
there.

The digital signage market globally is expected to reach almost $30bn by 2024,
compared to approximately $15bn in 2015. We believe that this growth will be
driven not only by new, higher resolution displays and new types of
technology, but also by integrating digital displays with customers' smart
phones.

Company web site: www.gvmh.co.uk

CY Group is a South Korean conglomerate holding company headquartered in
Seoul.  It comprises numerous businesses in various industries of food and
food service, pharmaceutics and biotechnology, entertainment and media, home
shopping and logistics.

CJ CGV is the largest multiplex cinema chain in South Korea with branches in
China, Indonesia, Myanmar, Turkey, Vietnam and the US.  It operates 3,412
screens at 455 locations in seven countries including 1,111 screens at 149
locations in South Korea.  CJ CGV introduced the first multiplex theatres in
South Korea, and the company has been developing what it calls "cultureplex",
a space where eateries, performance halls, shops and multiplex theatres come
together to provide a richer cultural experience to consumers, CGV Cheongdam
Cine City, which opened in 2011 being an example.  CJ CGV listed on the
Korean Stock Exchange in December 2004.   It is the first listed theatre
chain in Korea. 



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