India's Birla Opus seeks to disrupt paints market, Morgan Stanley says

Grasim Industries

26/09/2025 07:50

** Morgan Stanley says with brand acceptance achieved, Grasim Industries GRAS.NS's paint business Birla Opus now aims to disrupt industry by formalizing contractor/influencer market

** Says market share gains remain co's priority in near term; remains "overweight" at PT: 3500 rupees

** Citi says co expects share of unorganised paints segment to continue to decline; exits/consolidation of smaller players likely; maintains "buy" at PT 2782.8 rupees

** Jefferies says Birla Opus shifting from being just a paints brand to complete “paint + service” platform, targeting 100 billion rupees ($1.13 billion) rev by FY28; maintains "buy" at PT 2806.3 rupees

** GRAS last down 1.3% at 2,742 rupees

($1 = 88.7200 Indian rupees)

 (Reporting by Aleef Jahan)

 ((aleefjahan.cs@thomsonreuters.com))