** Shares of Crompton Greaves Consumer Electricals CROP.NS, RIC rise as much as 7.5% to 310.50 rupees, hitting their highest since September 2025
** Aditya Birla group's Grasim Industries GRAS.NS is interested in acquiring the consumer electricals firm, CNBC TV-18 reports, citing sources
** "We categorically deny this story," Aditya Birla group spokesperson tells Reuters
** Crompton Greaves does not immediately respond to a request for comment
** The deal may involve a combination of cash and share swap, CNBC-TV18 report says
** CROP's market value stood at ~$1.9 billion as of last close
** Grasim Industries was up 0.5%
** CROP is up 20% so far this year, while GRAS has gained 4%
(Reporting by Nishit Navin in Bengaluru)
((nishit.navin@thomsonreuters.com))